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SEO Information |
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A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site. Search engines have one simple objective: To deliver results that are relevant and meaningful to its users. If this objective is kept in mind, building web pages that help search engines meet this objective is not difficult. Most SEO "tricks" generally don't work because search engines quickly discover and ignore them - or worse, penalize the site than uses them. LeaseGuide.com uses a number of Search Engine Optimization (SEO) methods to lock in its #1 position for "car leasing" and many other search terms on Google, MSN, Yahoo, and others. Here are the primary SEO techniques used: - Keyword or keyphrase in HTML page title. - Keyword or keyphrase in the text title at top of page. - Keyword or keyphrase in ALT parameter of appropriate IMG tags. - Keyword or keyphrase in first paragraph of text on page. - Keyword or keyphrase in name of HTML page file. - Keyword or keyphrase used frequently (but too frequently) in text of page. - Keyword or keyphrase in text of all links to the page. Notice that I haven't mentioned using META tags in HTML headers. Although you'll find them on many of our pages, they were placed there in the past when these parameters were more important than now. Although Google sometimes uses the contents of the META DESCRIPTION tag in its site summary description, it's apparently not used in determining search results. It takes a little time for SEO techniques to work, so be patient and don't expect overnight success. Once you begin getting good rankings on your site, any new pages you add will automatically enjoy easier and faster results. Al Hearn is owner and operator of LeaseGuide.com, a popular and highly ranked automotive consumer web site. It has helped thousands of visitors since 1995.
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Keyword Selection- The Dark Horse of Search Engines Optimization Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords. Keywords: The First Step To Recognition Open Wordtracker [ http://www.wordtracker. Google Ban - How Not To Get Banned By Google! 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But Knowing What your Top Competitors are Doing and how they are doing it you can greatly improve your very own search Engine Rankings. 20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages". Google Rankings - Achieving a Top 10 Position in Google - Part 1 Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume. Ten Steps To A Well Optimized Website - Step 3: Site Structure Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. Ten Steps To A Well Optimized Website - Step Seven - Website Submissions Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. 10 Minutes to Your Google Sitemap Google's calling your name.. Do Search Engines Like Your Web Site? Between 75% and 98.8% of visitors to Web sites come from searches made at search engines. Googled The Internet may have started as the fervent brainchild of DARPA, the US defence agency - but it quickly evolved into a network of computers at the service of a community. Academics around the world used it to communicate, compare results, compute, interact and flame each other. Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen. Selecting The Title Of Your Link Exchanges I want to touch base with selecting the title of the links that are added to other sites. Adding your link on another site is very important for your search engine saturation and rankings. Expert Help From Google Answers Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database. Common Sense Approach to Search Engine Optimization Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www. 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We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords.
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