Complete Novice Builds Business Using Press Releases on the Internet

My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care. With next to nothing in marketing dollars, I turned to the Internet hoping I could get my message across to as many folks as possible, and it's working! In fact, 68% of all our inquiries are a direct result of web visitors!

I won't try to impress you, the web pro; I readily admit that I am a novice and a slow learner. However, I do subscribe to several web based ezines, like this one, and I read the articles. I then put in to action what I've learned.

Because of the nature of my business, I cannot capitalize on reciprocating links, nor with Google ads. My company, Senior Approved Services, directs seniors and their family caregivers towards elder care services that are Certified Senior Approved. Allowing advertising on my sites would negate our purpose.

My web sites, Quality Elder Care and Seniors Approve are simple. I won't claim to be a web designer or a skilled graphic artist. These are actually created with little html knowledge on my part, thanks to the easy to follow instructions included with my site host.

I'm not certain of all the places on the Internet to verify traffic results, but I've actually impressed myself with the results found at Alexa

Aside from paying for site hosting and domain names, I have spent less than five hundred dollars in a twelve-month period to promote my site and build my business.