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20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter. These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked. TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine: WHAT'S A PUBLISHER TO DO? You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs. Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free. While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now. TEST BEFORE YOU SEND It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE. Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes. The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above. I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : ) (c) 1999-2002 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Best Call Blocker App Options to Prevent Spam Calls to Your Small Business Small Business Trends 'Scam Likely' Calls: Can You Block Them for Good? Parade Magazine Make it STOP: Does replying to spam texts from politicians really block them? University of Colorado Boulder How to block a phone number on your Android phone Android Authority How to Detect and Block Spam Calls on iPhone (2024 Guide) The Mac Observer Best call blocking devices for landlines CyberGuy Report How to Block Annoying Emails for Good Reader's Digest How to Stop Spam Emails on iPhones in 2025 CyberNews.com How to Block Spam Calls on Android Tech Advisor This Is What Happens When You Respond to Spam Emails Reader's Digest Phone apps that filter spam for Hong Kong users found to expose their data South China Morning Post This iPhone Hack Can Help Reduce The Number Of Spam Texts You See Yahoo Singapore News How to permanently block spam calls and SMS on Jio The Indian Express These 6 Email Services Are the Best at Blocking Spam MUO - MakeUseOf How to Stop Spam Text Messages Techlicious How to block spam calls on Android India Today Does Unsubscribing from Emails Work—and Is It Safe to Do? Reader's Digest 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India Robokiller: Spam Call Blocker subscription price to jump 225 percent on July 20 O'Grady's Power Page How to Identify Apple Phishing Emails and Avoid Getting Scammed Reader's Digest Truecaller introduces Auto-Block Spam feature for iPhone: Know what it is and how it works India Today Government of India unveils new anti-spam mechanism to block spam calls originating from abroad Firstpost Comcast Introduces New Advanced Spam Blocker Feature for Xfinity Voice Customers Comcast Corporation Govt rolls out new system to block fraudulent calls originating from abroad The Indian Express How to Block Spam Text Messages: A Complete Guide VPNOverview.com Airtel is using AI-powered technology to block spam calls and messages Business Insider India Samsung phones will better filter spam texts in only this country SamMobile - Samsung news Spam messages on WhatsApp will soon be a thing of the past The Indian Express AT&T ActiveArmor Offers Features to Control Spam Texts AT&T Newsroom Tech Tips: Block your spam calls and SMS on Jio; Here’s how The Financial Express New Truecaller feature uses AI to detect and block spam calls: Here’s how to enable it The Indian Express WhatsApp now lets you block spam right from your lock screen Android Police Privacy risk from apps used for filtering spam calls Hong Kong Standard Tired of spam calls and messages on your phone? Here’s how to enable DND on Jio, Airtel, and Vi The Times of India How to stop spam calls on iPhone and Android phones Digital Trends Stop spam calls on iPhones and Android devices with these simple steps The Indian Express Tired of WhatsApp spam? Block the sender without unlocking your smartphone - Here's how Zee Business Tired of WhatsApp spam? New update allows blocking users directly from lock screen; here's how The Economic Times How to Stop Spam Calls (Published 2021) The New York Times Savvy Senior: How to protect seniors from scam phone calls Midland Daily News Kim Komando: The best ways to block scam calls New York Post How to block and report text spam The Verge Truecaller For iOS Gets Automatic Spam Call Blocking MySmartPrice |
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