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20 Words That Kill - At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zine is NOT reaching a portion of your readers. Why? Their Internet service provider (ISP) or e-mail program uses a spam filter. These software programs search for words and phrases that are typical of spam and assign each incoming e-mail a "score." If your e-mail has too many of these words and phrases, you receive a high score, and you may be blocked. TOP 20 "KILLER" WORDS/PHRASES YOU MAY BE USING While there are other words that will cost you more "points" than these do (e.g. sexual phrases), here are the most common "trigger" words and phrases that you may be using in your e-zine: WHAT'S A PUBLISHER TO DO? You have two choices when it comes to beating the filters. One is to avoid using these words and phrases altogether. I've found that hard to do. For example, in a recent issue, I discussed how to use your e-zine to increase business. Unfortunately the word "increase" cost me a fat 1.4 points in SpamAssassin, one of the most popular filter programs. Your second choice is to disguise these words and phrases in clever ways by inserting keyboard symbols within them and/or replacing a letter in them with a symbol. The trick is not to make it too cryptic - you want your readers to be able to understand what you're saying. For example, in my e-zine, I use "fr*ee" for free. While some spam filters pick up on this trick and penalize you for doing it by adding onto your score, I've found that the points this tactic costs you penalize you much less than using the words and phrases themselves. It's not a perfect solution, but it's working for now. TEST BEFORE YOU SEND It's a great idea to test how YOUR e-zine stacks up before you send it out. The good news is you can do this for FREE. Lyris' Content Checker (http://www.lyris.com/contentchecker) tells you how your e-zine ranks in Spam Assassin. All you do is copy your e-zine text and paste it into the box on their site. They'll run your free report and e-mail a copy to you. It usually arrives within minutes. The report will tell you exactly which words are costing you points. Usually you should only be concerned if your score is over 5 points. If so, you can either delete those words or disguise them, as I mentioned above. I test each issue of my e-zines in Content Checker before I publish them, and often I'm surprised (and relieved) that my score is low. That makes me a happy publisher. : ) (c) 1999-2002 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: How To Stop Spam Calls for Good Clark.com - Clark Howard FCC Takes First Steps to Block Spam Tax Robocalls Telecompetitor Best call blocking devices for landlines CyberGuy Report How to Stop Spam Texts on an iPhone or Android | How to Block Spam | Trusted Since 1922 Reader's Digest Can YouMail Really Put an End to Robocalls? Clark.com - Clark Howard How to Block Annoying Emails for Good Reader's Digest How to Detect and Block Spam Calls on iPhone (2024 Guide) The Mac Observer Phone apps that filter spam for Hong Kong users found to expose their data South China Morning Post How to Stop Spam Emails on iPhones in 2024 CyberNews.com These 6 Email Services Are the Best at Blocking Spam MUO - MakeUseOf How to block spam calls on Android India Today Robokiller: Spam Call Blocker subscription price to jump 225 percent on July 20 O'Grady's Power Page 10 Best Call Blocking Apps MobileAppDaily This Is What Happens When You Respond to Spam Emails Reader's Digest Does Unsubscribing from Emails Work—and Is It Safe to Do? Reader's Digest 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India How to Block Spam Text Messages: A Complete Guide VPNOverview.com Government of India unveils new anti-spam mechanism to block spam calls originating from abroad Firstpost Instagram Adds New Anti-Spam Measures, Including Improved Engagement Filtering Tools Social Media Today How to Identify Apple Phishing Emails and Avoid Getting Scammed Reader's Digest This Is What an Amazon Email Scam Looks Like Reader's Digest Airtel is using AI-powered technology to block spam calls and messages Business Insider India 16 Best Call Blocker App Options to Prevent Spam Calls to Your Small Business Small Business Trends How to Block Spam Calls on Android & iPhone Devices | Reviews by Wirecutter The New York Times Truecaller introduces Auto-Block Spam feature for iPhone: Know what it is and how it works India Today Privacy risk from apps used for filtering spam calls Hong Kong Standard How to create a safe senders list in Gmail Android Police How to block spam texts from an email account Android Police New Truecaller feature uses AI to detect and block spam calls: Here’s how to enable it The Indian Express How To Block Spam Messages on Android — Direct Methods and Third Party Apps Digital Information World How to block an email address in Gmail to stop spam Digital Trends Tired of spam calls and messages on your phone? Here’s how to enable DND on Jio, Airtel, and Vi The Times of India From spam blockers to automated SIM kiosks, BSNL lines up 7 new offerings to woo users Business Northeast Tired of WhatsApp spam? New update allows blocking users directly from lock screen; here's how The Economic Times Samsung Smart Call: What is it and how does it work? Android Authority What Is Smishing, and How Do You Protect Yourself Against It? Reader's Digest How to stop spam calls on iPhone and Android phones Digital Trends How to stop spam calls on your Android phone Android Police Stop spam calls on iPhones and Android devices with these simple steps The Indian Express How to block a phone number on your Android phone Android Authority WhatsApp Now Allows Users to Block Spam Directly From Lock Screen: Here Are Steps to Enable Feature Gadgets 360 What is a spam filter? TechTarget Tired of WhatsApp spam? Block the sender without unlocking your smartphone - Here's how Zee Business Best ways to stop annoying spam calls MyBroadband How to block spam calls on your Android phone Android Authority How to block spam texts on Android Tom's Guide Stop the Madness: How to Block Spam Calls and Robocalls PCMag Middle East Spam blocker proves costly The Florida Bar Savvy Senior: How to protect seniors from scam phone calls Midland Daily News |
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