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Spam Blocker Information |
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Of Spam and Sandboxes
About a month ago I had the privilege of giving a demo of the next version of Sonic Page Blaster to the attendees at Yanik Silver's "Underground Online Marketing Seminar". I fielded a couple questions afterwards that bear a better treatment than I could manage on the spur of the moment and in less than 60 seconds. Q: If we create "feeder" sites that point to our main sales page or "money site", won't they be adversely affected by Google's sandbox? A: Let's first define what we mean by the "Google sandbox". Over the last seven months or so it has become apparent that new web sites do not tend to show as high a page rank as older established sites. The reason for this is not a raw prejudice against new sites. According to my sources, it is instead an attempt by the search engine giant to discount the effect of reciprocal linking, especially paid linking. If links cost you money and they have no immediate effect, chances are most people will abandon the practice. And that's exactly what Google is hoping for. Frankly, I understand and support this move. The reason is that Google's motives and mine coincide. Google is trying to make sure they return the most relevant and highest quality results available for a given search term. If I have the most relevant and authoritative web site for a given subject that encompasses those same search terms, I want Google to return my results at the top of the heap. I don't want spammy link farms to change this. The key is quality. Really, over time, the best search engine marketing strategy is to create a killer web site. Wouldn't it be nice if all the energy we direct towards search engine optimization could instead be focused on the quality of our web site? Google feels the same way, believe me, and the refinements they make to their alogorithms are designed to move in that direction. For that reason alone, the quality and focus of your web site is your best long-term SEO play. Q. Could automatically generated web pages be penalized as "spam" by search engine spiders? A. I call Sonic Page Blaster "SPB" a lot, and I definitely don't think of the "S" as standing for "spam". On the contrary, Sonic Page Blaster simply saves you time in creating search engine-friendly web pages that contain really good articles that pertain exactly to the content of your web site. No "automatic" content system can find the content that best fits your niche. You need to either write or find the articles that will help your web site visitors or subscribers the most. I know that a few of the seminar attendees I talked to had spam-filled stars in their eyes when they saw SPB churn out a bunch of pages at the push of a button. Trust me, you don't want to go there. Google will eventually punish you in a big way. Here are some rules that I believe will not only help your search rankings, but also drive the right kind of traffic to your primary web site (at the seminar Jeff Johnson called these "money pages"). 1. Do not post duplicate content at multiple web sites, especially if you own them all, if they are on the same server, and if they link to each other. SPB makes it so easy to generate article mini-sites, why would you want to duplicate content, anyway? With SPB you have a huge advantage over those who have to manually create web pages. Use your advantage. Create many web sites that focus on narrow subject matters, each having their own set of articles. Worried about duplicate content and potential search engine punishment? Good. You should be. Don't do it. Ah, but what about duplicate content on other people's web sites? If they don't link to you, you don't have anything to worry about. I'll save a further explanation about that for later, but I don't believe it makes sense for Google to punish you for something that is not giving you any advantage. Besides, they understand content syndication. Google's developers and designers are anything but stupid. 2. Your money site does not necessarily need to be extremely narrowly focused on a few key words, but your feeder sites should be. For example, I will soon be starting a web site for those folks trying to develop an online business in their spare time. That is, they hold down a regular job and do this stuff at night. The site is called MidnightMarketer.com and it is not live yet (but the sign-up page works). Anyway, that will be one of my "money sites". It will cover a plethora of topics related to internet marketing, time management, technology, and even health. In order to "feed" it potential customers, I am also developing "feeder" sites that will focus on each of those more focused topics. The feeder sites will contain as many highly focused articles on their subject matter as I can find. My goal is that the search engines will (rightly) see them as quite valuable and relevant results for some important search terms. Then visitors will see the links and ads for MidnightMarketer and head on over. I can even make a little money off those that don't click through to MidnightMarketer.com, thanks to Adsense ads mixed into each page by Sonic Page Blaster. 3. Don't use reciprocal links, especially between your feeder sites and your money page. Yes, I know that flies in the face of conventional wisdom. But try to understand Google's motivations--that is the key to predicting what they will eventually do. They understand that one-way links are usually more meaningful than reciprocal links, which are often just trades between webmasters. A one-way link usually points to something useful. OK, I'll back off on this just a little: When you can, get one-way links. When there is no other choice, reciprocate. And yes, you can be sure Google keeps track of all links into and out of a web site. 4. Do use a blog, hopefully even more than one. Blogs don't have to be on your server(s), they're not owned by you, and it is going to drive Google's software gurus nuts trying to sort the wheat from the chaff in the blogging world. Even though I support Google in most things, it is kinda fun to do something that makes them a little crazy. [I mean that in a good way, Sergei.] == Rossaroni, no baloney == The MidnightMarketer Copyright 2005 Ross Lambert Ross Lambert is a senior software engineer for a fast-growing telecommunications firm in Kirkland, WA. He is also the founder of MidnightMarketer.com and TheVentureForge.com.
MORE RESOURCES: Best Call Blocker App Options to Prevent Spam Calls to Your Small Business Small Business Trends 'Scam Likely' Calls: Can You Block Them for Good? Parade Magazine Resurgence of Spam: Cisco Talos Sound Alarm on New Tactics Cyber Magazine Make it STOP: Does replying to spam texts from politicians really block them? University of Colorado Boulder How to block a phone number on your Android phone Android Authority How to Detect and Block Spam Calls on iPhone (2024 Guide) The Mac Observer Best call blocking devices for landlines CyberGuy Report How to Stop Spam Emails on iPhones in 2025 CyberNews.com How to Block Spam Calls on Android Tech Advisor Phone apps that filter spam for Hong Kong users found to expose their data South China Morning Post This iPhone Hack Can Help Reduce The Number Of Spam Texts You See Yahoo Singapore News How to permanently block spam calls and SMS on Jio The Indian Express These 6 Email Services Are the Best at Blocking Spam MUO - MakeUseOf How to Stop Spam Text Messages Techlicious How to block spam calls on Android India Today Does Unsubscribing from Emails Work—and Is It Safe to Do? Reader's Digest 10 best apps to block spam calls on Android phone and safeguard your privacy The Times of India Robokiller: Spam Call Blocker subscription price to jump 225 percent on July 20 O'Grady's Power Page Truecaller introduces Auto-Block Spam feature for iPhone: Know what it is and how it works India Today Government of India unveils new anti-spam mechanism to block spam calls originating from abroad Firstpost Govt rolls out new system to block fraudulent calls originating from abroad The Indian Express Comcast Introduces New Advanced Spam Blocker Feature for Xfinity Voice Customers Comcast Corporation How to Block Spam Text Messages: A Complete Guide VPNOverview.com Airtel is using AI-powered technology to block spam calls and messages Business Insider India Samsung phones will better filter spam texts in only this country SamMobile - Samsung news Spam messages on WhatsApp will soon be a thing of the past The Indian Express AT&T ActiveArmor Offers Features to Control Spam Texts AT&T Newsroom New Truecaller feature uses AI to detect and block spam calls: Here’s how to enable it The Indian Express Tech Tips: Block your spam calls and SMS on Jio; Here’s how The Financial Express WhatsApp now lets you block spam right from your lock screen Android Police Tired of spam calls and messages on your phone? Here’s how to enable DND on Jio, Airtel, and Vi The Times of India Privacy risk from apps used for filtering spam calls Hong Kong Standard How to stop spam calls on iPhone and Android phones Digital Trends Truecaller gets new AI feature to block spam calls Deccan Herald Tired of WhatsApp spam? Block the sender without unlocking your smartphone - Here's how Zee Business Stop spam calls on iPhones and Android devices with these simple steps The Indian Express Tired of WhatsApp spam? New update allows blocking users directly from lock screen; here's how The Economic Times Savvy Senior: How to protect seniors from scam phone calls Midland Daily News Android lets users filter overseas SMSes to spam folder, block sideloading while on call The Straits Times Truecaller For iOS Gets Automatic Spam Call Blocking MySmartPrice How to block and report text spam The Verge Kim Komando: The best ways to block scam calls New York Post |
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