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Traffic Building Information |
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Optimizing Your Dead Links!
I have been reading, with great interest, all the online advice about how to optimize a website. We have a financial planning business in Victoria, BC. Like most towns, there are lots of financial planners, investment advisors, insurance agents, brokers, dealers, and Starbuck's locations here. Somehow we needed to find a way to stand out, perhaps by getting our meta-tags in order. For a time, we were looking fabulous in searches on Google, but our site couldn't be found on Yahoo! Then we got the Yahoo search engine figured out ? but promptly disappeared off of Google. Now I thought this optimizing thing would fix it once and for all. The strategy made sense. You have your title designed, and it ties in with your meta-tags and content. You have your meta-tags match your content. You think about what content you actually want to have. I spent an hour or three on several of our site's pages optimizing like crazy. Poof! We were nowhere on Google and now I had successfully torpedoed our site on Yahoo! There were old (really old) dead link pages cropping up in searches for us on Yahoo. The brand spanking new, optimized pages were nowhere to be found. Huh? Perhaps I needed to wait for the spiders and robots to visit. Day after day I would check. Financial Planning Victoria? Nope. Financial Planner Victoria? Nope. CFP Victoria BC? Nothing. And then, today, I checked Yahoo and there we were #1 or #2 on Yahoo for all kinds of different search terms! It works!!! We were top ranked for at least three dozen different search terms! Financial Planner Victoria - #1! Retirement Victoria BC - #1! Tax planner Victoria - #1! And so on. I was thrilled. I sent an email to everybody in the office bragging about it, and then set about creating our e-newsletter which tells clients about our website updates each month. I uploaded the new articles. One was about the wonders of technology. I encountered some weird loading prompts. I checked the website. It was extremely slow in loading. I checked it again. The main page was a dead link this time! I checked again, and while the main page loaded, the navigation bar only loaded partially. Dead link. Slow load. Nothing! Here I had spent all this time optimizing pages and on the day it works, people will be clicking through to dead links! So I am now leaning out the second storey window, holding the computer by the cords in one hand, whilst finishing this article in the other. Should I drop the computer on the street? Come on! Lemme do it! Please! I'm swinging it around now like a lasso. I think I can hang it up on the telephone wires like an old pair of sneakers! About The Author Rick Hoogendoorn is an 'associate' and 'pessimistic optimizer' with Cheri Crause & Associates Inc. in Victoria, BC. Cheri Crause is a certified financial planner in the same town. www.chericrause.com
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LAFD Tackles Major Blaze in Vacant Sawtelle Building, Prompts Traffic Advisory on Bundy Drive Hoodline Traffic building up on highways as people travel on Lunar New Year Yonhap News Agency Delays on NDR as people queue to dispose of hazardous waste Eastern Daily Press Man taken to hospital after motorbike crash on major road Eastern Daily Press Traffic building on A14 around town after crash Suffolk News Live: A303 chaos after two crashes with traffic building Somerset Live M32 traffic building after crash near Easton Bristol Live 'Traffic is building, please take your time and slow down as you approach the area' NorthernIrelandWorld A30 lane reopens after Devon crash Devon Live Traffic builds after caravan overturns on M90 Dunfermline Press Major road blocked following two-vehicle crash Eastern Daily Press Drivers warned of rush hour delays along M1 in Derbyshire – with queuing traffic after vehicle breaks down Derbyshire Times Lane closed and traffic building on M55 westbound after vehicle fire Lancashire Telegraph Traffic building on the A34 northbound after crash near Tufton Warren Hampshire Chronicle M275 traffic: Incident southbound sees traffic building into Portsmouth as drivers explore other routes. Portsmouth News Traffic building and road blocked after crash on busy road Lancashire Telegraph Traffic building after lane closure on major south Essex road due to broken-down car - Southend Echo Heavy traffic building on M6, M61 and M55 after crash near Preston Blackpool Gazette Traffic building on the M6 near Knutsford after collision Knutsford Guardian Heavy traffic building after car bursts into flames near busy Ashton-on-Ribble junction Lancashire Evening Post Heavy traffic building on M6, M55 and M61 as thousands of people travel to Blackpool Air Show Blackpool Gazette Crash causes traffic build up on major road outside ASDA Eastern Daily Press |
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