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Traffic Building Information |
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Web Site Monitoring Is A Global Necessity
Bill Huang sits down at his computer. As he connects to the Internet, he glances out at the sun poking its nose above the Hong Kong skyline. It will be another busy day, and he has to order those slippers for his wife before rushing off to a meeting. He types in his search terms and Google faithfully reports: "Results 1 - 100 of about 1,760,000. Search took 0.34 seconds." Bill clicks on a the Big Soft Slipper web site and waits for the page to load. "Site unavailable," Bill reads. He hits the "back" button. Then he clicks on another of the 1,760,000 pages Google offered him. High above Cleveland, USA, the executives at Big Soft Slipper are clinking their glasses and patting themselves on the back. "We sure did it," the CEO crows. "Look at that beautiful home page. Look at the easy navigation. Look at how fast it loads." Somebody please tell them about Bill Huang. "Very few people realize how the web site that loads so zippy in their office, flows like molasses on their customers' computers - and may not even be accessible at all," says Vadim Mazo, CEO of Dotcom-Monitor ( http://www.dotcom-monitor.com ), a web site monitoring company. "While they celebrate, they could be losing customers." Even in the United States, the most developed Internet market in the world, one out of five Internet users still operate on 56K connections. Smart companies have gotten wise, and test their web sites on slow connections - usually 56K. That leaves 13 million Americans with even slower connections - along with hordes of customers in India, China, Australia, Russia, South Africa and elsewhere around the world. Who is monitoring your web site from Europe and Asia? "We just opened up a new web site monitoring station in Hong Kong, because there is a growing demand for monitoring web site performance from Asia," Mr. Mazo adds. "While nobody can monitor individual connections, we can monitor sever side connection speeds and web site accessibility - both of which are affected by transatlantic transfers." In fact, bottlenecks can develop in several spots along the transatlantic connections - bottlenecks that could slow down or even block a web site completely. If a webmaster is not monitoring the performance of his web site overseas as well as at home, he will not be aware of the bottleneck and unable to contact his provider about it. The fact is that a web site will load slower on the opposite side of the world, regardless of the type of connection the surfer has. But that is compounded when the transatlantic connections, or other local connections, block up. Is connection speed a problem worth monitoring? In May 2001, Zona Research reported that slow loading web sites accounted for $25 billion in lost sales each year ( http://www.marketresearch.com/map/prod/483429.html ) As Internet usage continues to climb around the world, that figure might be closer to $40 billion by now. Another study, by BizRate.com ( http://www.bizrate.com ) in 2000, revealed that most people abandon purchases on the Internet while already in the shopping cart section - 21 percent due to slow-loading pages. In other words, even when the home page and the sales pages operate at a satisfactory speed, customers get frustrated by slow loading or failed shopping carts. "It's one thing to know that your web site is accessible. It is another to know that all your forms and your shopping carts are performing to your customers' satisfaction," Mr. Mazo says. He adds that web site monitoring avoids the embarrassing moment when the customer lets a company know its site is not accessible. "The only thing worse is if nobody lets you know and you just keep losing sales." This suggests there is value in monitoring your web site from overseas -- and in monitoring the forms and shopping carts and anything other server requests and user transactions Stella Huang loves her new slippers. They are just perfect. She really does not care where they come from. The executives at Big Soft Slipper were not monitoring their web site performance, so they have no idea that they just lost a customer. And another customer. And another... About The Author David Leonhardt is a freelance writer, and an online and offline publicity specialist. Contact him at: or visit his website at:
MORE RESOURCES: Plans for 300-unit apartment building in Carteret can't move forward without traffic study Central New Jersey News Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com Woman Survives Extraordinary Traffic Crash into Building SPD Blotter (.gov) Temporary Traffic Changes as Building S Upgrades Begin Santa Fe College Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News Collapsed building causes road closures on Main Street at 14th Street in Jacksonville’s Urban Core News4JAX A Guide to Executive Function Center on the Developing Child at Harvard University Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News Delays and heavy traffic due to broken down vehicle Yahoo News UK Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail LIVE: 'Obstruction in road' causing traffic on main Swindon road Swindon Advertiser LIVE: 'Obstruction in road' causing traffic on main Swindon road This is Wiltshire North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now Bethel neighbors raise traffic, rock blasting concerns over 26-unit affordable housing project News-Times Delays for drivers into Portsmouth with one lane closed on the M275 portsmouth.co.uk Businesses, traffic impacted by South Kona building fire Hawaii News Now LIVE: Crash on major A-road near Swindon with traffic building The Wiltshire Gazette and Herald Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current Publishing Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com LIVE: Magic Roundabout seeing 'unusually heavy' traffic Swindon Advertiser Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor LIVE: Crash on major A-road near Swindon with traffic building Swindon Advertiser Traffic at issue in developer's plan to convert office building in Bernards Central New Jersey News DFW keeps building roads, but traffic gets worse. Here are Tarrant’s most clogged roads Fort Worth Star-Telegram Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Miller Home: Secret to Building Traffic & Profits Furniture World Magazine Traffic stop ends in crash near Georgia Capitol building, Fulton sheriff’s office says Atlanta News First LAFD Tackles Major Blaze in Vacant Sawtelle Building, Prompts Traffic Advisory on Bundy Drive Hoodline Return-to-Office Traffic Reaches Record Level CommercialSearch Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com Perth traffic: Truck crashes into apartment building on Mounts Bay Road, driver taken to hospital PerthNow Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times LIVE UPDATES: Traffic building after crash on M60 The Bolton News Heavy traffic building on M6 and M55 after crash near Preston Blackpool Gazette Live eclipse traffic: Heavy traffic building in central Ohio as travelers return south The Columbus Dispatch Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News Three-car crash sees four miles of traffic building on A12 near Witham Colchester Gazette |
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