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Tips for Getting More Sales From Your Website
(1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make sure your sales copy is positive and inspiring - people buy things because they want to improve their lives. (3) Identify a problem and show people how and why your product or service solves the problem. (4) Keep your paragraphs short - no more than 2 sentences per paragraph. (5) Use bold headings to break up your sales copy into short chunks of text. (6) Use a bulleted list to itemize the benefits of your product or service. Start each benefit with an action word: "turn", "make", "triple", "grab", "create", "build", "convert", "start", "change", "drive", "organize", "promote", "develop", "learn", "compel", "fill", "attract", "get", "earn", "take", "discover", "produce", "find", "generate", "acquire". "inspire", "send", "blast". (7) Give your visitors at least 3 order links (e.g. 1/3rd of the way down your page, 2/3rds the way down, and at the bottom). But don't stop there - turn some of your key phrases into hyperlinks that go to your order page. Here are some examples of phrases that you could link to your order page: "increase your sales", "take advantage of this offer", "try it risk-free for 30 days", "get the following 5 bonuses", "the competitive edge you need", "this risk-free offer". (8) Use purple (#990099, R=153 G=0 B=153) text - the color purple (used sparingly) has been shown to increase sales. (9) Give a time limit - most people are procrastinators. (10) At the end of your sales copy make a call to action: "Act now - don't let this opportunity pass by" (c) 2002 by Michael Southon ------------------------------------------------------------
MORE RESOURCES: Where to sell a website? SitePoint Web Design and Development Muskegon Community College Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company New Web Design Tools, December 2024 Practical Ecommerce Web Performance Optimization (WPO) Solution Market Set for Exceptional Growth from 2024 to 2032 openPR Greyhound DINKY DI WEB DESIGN 407m Wed 08 Jan 2025 Racing Queensland Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets Top Web Design Trends for 2025 Designmodo BFA in Art - Graphic Design Texas Woman's University Best web design software of 2024 TechRadar Best website design service of 2025 TechRadar Web Design TOP Agency CSS5 Features for Faster Web Design Analytics Insight Top Web Design Trends in 2024 Netguru How can I improve my websites design? SitePoint Minuteman Press Elevates Fayetteville Businesses with Expert Web Design Greater Fayetteville Business Journal The best web design tools: work faster and smarter Creative Bloq Is a Graphic Design Degree Worth It? Southern New Hampshire University Iconic Website Design Inspiration: Nike DesignRush 20 Web Design Portfolio Examples Shopify 7 Ugly Niche Websites That Make Over $5000 Each Month DataDrivenInvestor Interview with Jack Watson, Branding and Web Design Expert CreativePro Network The US Digital Service ten years later: how the agency cuts through web design bureaucracy Fast Company How to easily use AI-powered web design to build your own site CyberGuy Report Jeremy Empie Web Design open for business at new location Oskaloosa Herald Website Design Competition Michigan Council of Women in Technology 18 stunning parallax scrolling websites Creative Bloq 25 Examples Of About Us Pages For Inspiration Search Engine Journal New Web Development Tool Pulls Design Tokens From Figma The New Stack The 4 Best Website Builders of 2025 | Reviews by Wirecutter The New York Times The best (and worst) web design trends of 2024 Creative Bloq Small-business owner specializes in graphic, web design SiouxFalls.Business 16 Best Modern Website Designs of the Moment DesignRush The 6 Best Web Design Courses Worth Taking in 2024 TechRepublic The best 404 pages for clever web design inspiration Creative Bloq How to Use ChatGPT to Build a Website Themeisle Revolutionizing Web Design: How Squarespace’s Design Intelligence AI Empowers Creators Yahoo! Voices Apple's new iPhone web design cleanup tool delights fans Creative Bloq The top free blogging options Creative Bloq 35 Best Web Design Companies 2024 Built In 52 Key Web Design Statistics for 2024 (+ Emerging Trends) Influencer Marketing Hub Minimalist website design: 12 striking examples Creative Bloq Best web development tool of 2025 TechRadar |
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