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Web Design Information |
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Why Ugly Sites Sell More Than Pretty Ones
What the heck is going on lately? Most internet websites I go to now, all I see are pretty graphics everywhere. I see moving images, I see crazy JAVA, things flying around. Don't get me wrong, some of these graphics are truly amazing - I love to see them! But, that's the problem! I only love to look at them, when I'm done looking at them, I LEAVE! Lately, there's been a disturbing trend of everyone spending huge amounts of money on web graphics. The problem? There is NO proof that this really helps your sales! As a matter of fact, one of my biggest money makers is a consulting service... www.SingalMarketing.com/consultingte.html ...I put that page up in 5 minutes (after writing my copy). Believe it or not, but even being such a high priced service - that page converts about 2.5% - of course I get very targeted traffic... LOOK AT HOW UGLY IT IS!!! BUT, it has content! It has great copy, it's got my face, my voice and a great service - the ACTUAL key ingredients to making a website that sells...Now, the problem is that most people are very logical - you would THINK that a good looking site should sell more - it makes sense right? You expect that a good looking site probably increases your credibility - I mean, come on, it shows your visitor that you REALLY mean business, yadda yadda yadda...But, again, look at MY site - I'm selling a high priced consulting service to business owners - I'm actually selling my expertise in the internet business world. Yet, the site design (or lack there of) seems to have NO influence. Just so you know, I DID try a nice fancy design for that page. You want to know what happened to my conversion? It plummeted down to 1.4%! Now, that I've got your attention, let's look at why it is that a prettier site probably sells less: 1. More graphics take longer to load. Not everyone has fast internet yet - actually, most people don't. No one wants to wait for hours for a site to upload! 2. More graphics distract your visitors from your message. Your graphics can actually work against you because your visitors spend more time focusing on them than they do focusing on your copy! Remember, it's your COPY that sells - so if the visitor isn't reading the copy - he/she is NOT going to buy. Period. 3. Some visitors may not like the colors, you may be sending the wrong message to different cultures. Just because YOU love the colors of your graphics and you love the color scheme of your website does NOT mean that your visitors do too. There it is, those are the three MAIN reasons to keep your website AS neutral AS possible. ------------------------------------------------------ Ugly sites DO sell and will continue to do so. What matters is what you're selling, your own expertise, and your copy writing. In the end, the best way to know what works best for your visitors is to TEST, TEST, and TEST some more! Until next time, Anik Singal This article is written by Anik Singal, founder of AffiliateClassroom.com. Anik Singal has developed his own affiliate system that helped him earn well over $10,000 in just 60 days. Now, he's looking for a few students to train one step at a time.
MORE RESOURCES: UMF Art & Design Program seniors present capstone exhibit, “Circadian Limit,” April 10 – May 10 University of Maine System The Great Friendship Project Unveils New Website with Support from a Leading London Web Design Agency Business Matters 6 Great Resources to Learn Modern CSS Layout How-To Geek How AI-Driven Personalization Is Transforming User Interface Design Analytics Insight Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media Web Design and Development Muskegon Community College 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources (.gov) Top Web Design Trends for 2025 Designmodo ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company Playtech Adds Vegas Kings as Certified Design Partner iGamingFuture BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era The Future of Web Design in New York: How Agencies Like Digital Silk Are Shaping the Digital Landscape Yahoo Finance Essential Web Design Principles NYC Businesses Must Embrace in 2025-Insights from Digital Silk Newsfile 11 Best Interactive Website Designs in 2025 DesignRush Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications) Full Sail University 16 Best Modern Website Designs of the Moment DesignRush Best web design software of 2024 TechRadar The Best Web Design Comics SitePoint Miami's Hospitality Industry Adapts to New Web Design Trends - Insights from Digital Silk markets.businessinsider.com Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine 5 Upcoming Web Design Trends for 2022 SitePoint Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets Best website design service of 2024 TechRadar Enriching U: Web Design with HTML & CSS The Press Democrat USPS Website Design: A Detailed Overview DesignRush 18 Best Tech Website Designs in 2025 DesignRush Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report Beyoncé Website Design Analysis DesignRush 11 Best Minimal Website Designs for 2025 DesignRush The Hidden Carbon Footprint: How Sustainable Web Design Can Help Save the Planet - The Teen Magazine Iconic Website Design Inspiration: Nike DesignRush Top Web Design Trends in 2024 Netguru Lorie Smith Alliance Defending Freedom This retro Y2K desktop is actually a genius movie promo Creative Bloq How to easily use AI-powered web design to build your own site Kurt the CyberGuy The best web design tools: work faster and smarter Creative Bloq Web Development | Website Design for Yachting Companies Yachting Pages |
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