| |
| |
|
Email Marketing Information |
|
|
|
Creating Demand With Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well let's just say that early retirement is no longer an option. Now what? Perhaps it's time to try email marketing. Or, to be specific, an email newsletter. After all, they require minimal effort to produce, and are proven to increase sales. Of course, there are many other reasons why email newsletters make good business sense. Here's just a few of them:
Starting Your Email Newsletter Campaign Before you start any type of marketing or advertising campaign, you need a plan. This is equally true for email newsletters. You don't have to put together a 200-plus page document outlining all your goals and objectives, but you do need to define some basics before you begin. Now you know what you want your campaign to achieve, it's time to start thinking about content. This is usually where the faint hearted run for cover. Fear not. Creating content isn't as difficult as it first appears. Below are different methods you can employ to keep your newsletter content fresh, relevant and on target. Just as a magazine has a certain look that will appeal to their subscribers, so must your email newsletter. Decide on a template design and stick with it so your subscribers know what to expect with each issue. Think about how magazines and newspapers have regular columns in each issue. Split your newsletter into bite sized pieces so the content is easier for readers to digest. HTML or Plain Text? It's really a matter of personal preference, and what you think will most appeal to your readers. The jury is still out on whether one sells better than the other, but if in doubt offer two lists: one in plain text and one in HTML. Then let your subscribers decide. Ready, Set, GO You've defined your objectives, secured your content and designed your newsletter. Now all you need to do is put it together and launch it to your customers. For this you need a mailing list. Begin with your own in-house list-made up of people who have specifically requested to receive information from you. Set up a sign-up form on every page of your web site, advertise your newsletter in online ezine directories or in other newsletters, and announce your newsletter in your signature file--the tagline that is, or should be, attached to every email you send. However you choose to build your list, don't ever, ever become a spammer. Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, Can-spam regulations require every marketing email to include an opt-out provision and a valid physical address. If you ignore these rules, you do so at your own risk. Email newsletters, are possibly one of the most effective marketing tools available to online businesses. Exploit this opportunity and you're almost guaranteed to pull targeted customers to your site, create demand for your product, gather customer data and secure your company's success. About The Author Julia is an independent copywriter and consultant specializing in advertising and search engine marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit www.juliahyde.com/form.html to sign up or email Julia for details.
MORE RESOURCES: The Future Of Email Marketing: Trends To Watch In 2025 Harlem World Magazine Emails That Engage, Not Just Inform Together Films Honeymoon Is Ending for Email Marketing Practical Ecommerce Constant Contact Review 2025 | Email Marketing and Survey Software Business News Daily The Hidden Enemies of Email Deliverability timesdaily.com I Tested the Top 5 Email Marketing AI Tools: Here’s the Smartest Way to Grow Your Audience DesignRush Wix Email Marketing review 2025 TechRadar Nimble Introduces New Email Marketing and Template Editor Feature to Power Scalable Campaigns and Outreach Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur 22 Email Marketing Platforms to Know Built In Top Email Marketing Best Practices for 2025 DesignRush Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services (AWS) Report: Association Email Open Rates Dropping Associations Now A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Statistics and Facts Market.us Email Design Trends for 2025 Designmodo Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Trends for 2025: Future of Inbox Influence Simplilearn.com Email Marketing in the iOS18 Era: What You Need to Know Little Black Book | LBBOnline Email Marketing Friday Forum MarketingProfs Google To Subscribe To Your Emails To Grab Content For Google Merchant Center Search Engine Roundtable Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Campaigner Review and Pricing in 2025 Business News Daily Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report AI Email Automation Trend Hunter 5 Best Email Marketing Companies in 2025 The Daily Iowan Good Email Open Rate: Key Things To Know DesignRush The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns nationaljeweler.com Email Marketing Friday Forum MarketingProfs |
|
|
|
RELATED ARTICLES
Lost: 200 emails gone missing. Last seen on the 25.10.2003 Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". 5 Rules of Forwarding E-mails Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Power at your Fingertips It is just amazing. Power right at your fingertips. 5 Things You NEED to Know About Your AOL 9.0 Subscribers In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003. Protect Yourself Legally with an Autoresponder Service Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved legal protection.Since all e-mails you send using a paid autoresponder service are hosted on their servers, you are insulated from false accusations of sending spam (unsolicited commercial e-mail). Email Marketing Tips for Reaching an International Audience Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches. Does Punctuation Really Matter in Email? So much depends on choosing the correct mark of punctuation at the correct time. Each little period, each hyphen, each dash conveys meaning to the reader. Why Autoresponders are an Absolute Must With autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. How Autoresonders Can Put Your Business On Autopilot Owning your own online business is a lot of work.Don't let anyone tell you that it's not. How to Build Your Mailing List 1. USE POP-UPSPop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Will Microsoft Kill Free Email on the Net? Spam has been such a problem that email filters are nowwidespread on the Net. These filters are a necessary responseto the menace of spam. Some Simple Sure-fire Strategies to Construct a Responsive Opt in List! A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. Plain Jane Email Equals Flat Results Years ago, when email was just emerging as the incredible marketing tool it is today, everything was done in plain text. Since not everyone uses the same email program, and not all of them are compatible with the others, messages often ended up looking like nothing but jumbled pieces of nonsense. How To Set Up an Ezine Encyclopedia Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free. The Lazy Mans Way To Building a Massive List In Minimum Time As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt-in subscribers without spending a fortune. (The idea is to make money, not spend money. What is Email Marketing? There are many avenues available for marketing online products. Radios, TV advertisements, newspaper and magazine advertisements, and that big sign on the highway are examples of the traditional marketing approach. Spam Check Your Newsletter for FREE Spam is a bigger and bigger problem nowadays. Recently Ralph Wilson, Paul Myers, and other Internet marketing gurus have written about the problems that spam is causing honest, hard working Internet marketers. Introduction to Autoresponders If you've reached the point of exhaustion trying to keep upwith answering the mountain of emails that threatens tobury you alive every single day, you're ready to learnabout autoresponders.The bad news is that people expect prompt replies to theiremail inquiries. Choose The Right Business For You In Less Than 15 Minutes 3 Characteristics Of "The Right Business" ModelThe business must service a large market.Niche markets are also very profitable but require specialist products and customer service. How You Can Automate Your Business Using Autoresponders What is an Autoresponder?An Autoresponder is a program or service that allows you to automatically send pre-written emails to anyone at anytime. It is basically a sequential automated email system.
|
| home | site map |
| © 2006 |