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Email Marketing Information |
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Creating Demand With Email Newsletters
You've launched your web site. You've implemented a public relations campaign and spent oodles of money advertising in trade journals, magazines and newspapers. But your site's daily visitors are still in single digits and your sales are...well let's just say that early retirement is no longer an option. Now what? Perhaps it's time to try email marketing. Or, to be specific, an email newsletter. After all, they require minimal effort to produce, and are proven to increase sales. Of course, there are many other reasons why email newsletters make good business sense. Here's just a few of them:
Starting Your Email Newsletter Campaign Before you start any type of marketing or advertising campaign, you need a plan. This is equally true for email newsletters. You don't have to put together a 200-plus page document outlining all your goals and objectives, but you do need to define some basics before you begin. Now you know what you want your campaign to achieve, it's time to start thinking about content. This is usually where the faint hearted run for cover. Fear not. Creating content isn't as difficult as it first appears. Below are different methods you can employ to keep your newsletter content fresh, relevant and on target. Just as a magazine has a certain look that will appeal to their subscribers, so must your email newsletter. Decide on a template design and stick with it so your subscribers know what to expect with each issue. Think about how magazines and newspapers have regular columns in each issue. Split your newsletter into bite sized pieces so the content is easier for readers to digest. HTML or Plain Text? It's really a matter of personal preference, and what you think will most appeal to your readers. The jury is still out on whether one sells better than the other, but if in doubt offer two lists: one in plain text and one in HTML. Then let your subscribers decide. Ready, Set, GO You've defined your objectives, secured your content and designed your newsletter. Now all you need to do is put it together and launch it to your customers. For this you need a mailing list. Begin with your own in-house list-made up of people who have specifically requested to receive information from you. Set up a sign-up form on every page of your web site, advertise your newsletter in online ezine directories or in other newsletters, and announce your newsletter in your signature file--the tagline that is, or should be, attached to every email you send. However you choose to build your list, don't ever, ever become a spammer. Never send your newsletter to anyone who hasn't specifically requested to receive it. Remember, Can-spam regulations require every marketing email to include an opt-out provision and a valid physical address. If you ignore these rules, you do so at your own risk. Email newsletters, are possibly one of the most effective marketing tools available to online businesses. Exploit this opportunity and you're almost guaranteed to pull targeted customers to your site, create demand for your product, gather customer data and secure your company's success. About The Author Julia is an independent copywriter and consultant specializing in advertising and search engine marketing services. To learn more about how Julia can help boost your company's profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Julia's monthly ezine. Visit www.juliahyde.com/form.html to sign up or email Julia for details.
MORE RESOURCES: Mailrelay: The Smart Choice for Effective Email Marketing Programming Insider PoisonSeed phishing campaign behind emails with wallet seed phrases BleepingComputer Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know Little Black Book Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Marketing Integration in 2025: Key Benchmarks & Expert Guide by Selzy Newswire :) Press Release Distribution Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 9 Email Marketing Best Practices in 2025 Metricool 22 Email Marketing Platforms to Know Built In A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Report: Association Email Open Rates Dropping Associations Now Email Design Trends for 2025 Designmodo Top Email Marketing Best Practices for 2025 DesignRush MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Email Marketing Statistics and Facts Market.us Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Six Best Ecommerce Marketing Platforms for 2025 Taboola.com Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Friday Forum MarketingProfs Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Email Marketing Friday Forum MarketingProfs |
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