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5 Rules of Forwarding E-mails
Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Daily, e-mails flow in from onliners asking about a "nice way" of telling someone they care about, relative, friend or associate to not forward attachments, chain e-mails, political commentary or the jokes that are so prevalent online. Netizens are afraid to ask others to stop and those who are asked to stop, no matter how nicely, get offended and feel as though their thoughtfulness is not appreciated. But let's think about this a moment. How really thoughtful is it to click the forward arrow, then a bunch of e-mail addresses and hit send? Well, your brain had to "think" about those steps but does that make the effort truly "thoughtful." I don't think so... Here are the 5 Rules of Forwarding E-mails that those who are being truly thoughtful follow. If everyone followed them all the problems associated with forwarded e-mails could be avoided. Sticking to these guidelines will assist both those thinking they are thoughtful and those who don't want to appear otherwise: 1. Don't forward anything without editing out all the forwarding >>>>, e-mail addresses, headers and commentary from all the other forwarders. Don't make folks look amongst all the gobbly-gook to see what it is you thought was worth forwarding. If you must forward, only forward the actual "guts" or content of the e-mail that you are of the opinion is valuable. 2. If you cannot take the time to write a personal comment at the top of your forwarded e-mail to the person you are sending to - then you shouldn't forward it at all. 3. Think carefully about if what you are forwarding will be of value (accurate information), appreciated (something the recipient needs) or humorous (do they have the same sense of humor as you do) to the person on the other side. Or do you just think it is worthy? If you cannot think of why the person you are forwarding to would like to receive the e-mail - then don't forward it. 4. It should go without saying that forwarding of chain letters (regardless how noble the topic may seem), virus warnings or anything that says "forward to everyone you know" simply shouldn't be forwarded because it is plain old B.S. or commentary that many will not appreciate. But I have to say it because folks do so anyway. 5. If you must forward to more than one person, put your e-mail address in the TO: field and all the others you are sending to in the BCC field to protect their e-mail address from being published to those they do not know. This is a serious privacy issue. Again, be sure to take the time to type a nice little comment about why you are forwarding the e-mail to the recipient(s) at the top of your forward. The above 5 rules will help qualify if an e-mail is worth forwarding and the right way to do so if it is. If one cannot make these extra efforts, then they really have no excuse to get mad or have hurt feelings when asked to stop. And if asked to stop forwarding, don't get mad; just realize the person on the other side certainly has the right to make that request. At the end of the day, if you fear hurting someone's feelings by asking them to stop forwarding you e-mail, know they probably meant well, were really thinking of you, were trying to make a point - ahhh, just hit delete About the Author: Judith Kallos is an authoritative and good-humored Technology Muse who has played @ http://www.TheIStudio.com for over a decade. Check out her popular E-mail Etiquette site @: http://www.NetManners.com
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Confessions from email jail MarTech Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Exclaimer Launches HubSpot Integration To Enhance Email Targeting Via Signatures - Demand Gen Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Best email marketing software in 2024 USA TODAY 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com Five ways AI supports email marketing eMarketer |
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