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5 Things You NEED to Know About Your AOL 9.0 Subscribers
In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003. The biggest new feature with AOL 9 is its aggressive method of reducing unsolicited e-mail (sp^m) for its users. Basically, AOL wants users to customize their own inboxes and view or receive only the messages that they choose. While the crackdown is a noble endeavor, it puts legitimate e-mail publishers in the crossfire -- people like us who have worked hard to ensure that everyone on our list has opted-in and given us permission to contact them repeatedly. To make sure that your AOL subscribers are receiving YOUR e-mails, here are a few things you should know. AOL has taken the drastic measure of blocking all graphics from being displayed in HTML e-mails, as well as deactivating the links for any new messages sent to an AOL 9 inbox. The system is also designed to "learn" what messages are repeatedly marked as sp^m, and they will eventually be sent to the junk folder automatically, once it maps the user's behavior. When an e-mail is received in AOL 9, users have to click a link at the top of each message to view any graphics within your e-mail ("Show Images & Enable Links"). If this action is not taken, images (e.g. pictures, logos) and links will not be displayed or enabled. If your e-mail publishing system uses "open tracking" to count how many people open your e-mails, you will start seeing lower numbers because the new AOL 9 also blocks open tracking tools by default. (Read on to learn how to improve your results.) At the top of each issue you send, remind those AOL folks to put you in their AOL address book. For example, "AOL 9 users: Please add Alexandria@EzineQueen.com to your address book so you'll be sure to receive every issue of our e-zine". Once a user puts you in her address book, all your future e-mails will automatically show images and functioning links. This will also allow the e-mail to be tracked properly as "opened" on your end. This shouldn't be a problem unless your list server/e-mail publishing program generates a different FROM address with each e-mail you send. For example, today I got an issue of an e-zine with this FROM address: 16863-return-90-86968736@lb.bcentral.com. But when I looked at the LAST issue of the same e-zine two weeks ago, the return address had some different numbers in there. This is BAD, because even if the AOL user adds you to her address book, every issue you send will be categorized as from a new sender. By having a consistent FROM address, you'll allow your AOL 9 subscribers to add your e-mail address into their address book, and all future e-mails you send will be easily received and tracked. NOTE: There is a difference between your actual FROM address and what some call the "from LABEL". My e-zine's actual FROM address is Alexandria@EzineQueen.com, but it's labeled as from "E-zine Queen". If you use Outlook or Eudora, you know what I mean. In your inbox list, you see all the from LABELS and not the actual e-mail addresses. For example, you see "John Smith" instead of jsmith2000@hotmail.com. AOL does NOT show its users your from label, it only shows your true FROM address. You can usually access and change these settings in your e-mail publishing program. If you're not sure how to do this, talk with your vendor. You can be sure that not all your AOL users will bother to put you in their address book, or understand how easy it is to do. So here's the bottom line: Have fun with graphics and images in your HTML e-zine, but never rely on them to get your message across. Once each issue is complete and ready to send, look at it and pretend all the graphics are gone. Can your readers still instantly recognize it's a publication? Do they see it's from you? Is it obvious to them this is what they signed up for? If not, be sure to add text at the top to make things crystal clear. I also recommend that if you don't have AOL yourself, get an account and put that e-mail address on your subscriber list. This will allow you to see how the new AOL 9 works and how your e-zine appears. (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Best Email Marketing Software and Solutions 2025 Business News Daily Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire Why Kamala Harris’s Marketing Emails Are Hitting the Mark Chief Marketer Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Email Marketing Tactics That Work Social Media Examiner Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Best Email Marketing Software (2025) 9Meters.com Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Good Email Open Rates: Key Things to Know DesignRush Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub |
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