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10 Terrific Ways To Enlarge Your Subscriber Base
1. Create a unique selling proposition (USP). Developing a USP for your ezine will make your ezine more attractive to your niche audience and help your ezine to stand apart from other competing ezines. Comprise your USP from a single, compelling benefit that people will get from subscribing to your ezine. Your benefit should be something that only your ezine offers or that other competing ezines fail to stress in their promotions. Once you've created your USP, integrate it into all of your promotions for your ezine. 2. Swap ads with other ezine publishers. You could swap sponsor, feature, classified or solo ads with other ezine publishers. Choose related but non competing ezines to swap ads with and track your ad swaps so that you'll know exactly which ezines are best to continue swapping with. 3. Swap "thank you" page ads with other ezine publishers. Advertise other ezines on the page your new subscribers are taken to after joining your ezine in exchange for those publishers doing the same for you. This will give you very strong promotion of your ezine for as long as the other ezines continue to be published. 4. Write articles. Your articles will help you to successfully increase your subscriptions by getting your ezine promoted in relevant ezines and on high traffic sites. Promote your articles by submitting them to article directories, article announcement lists and also to other ezine publishers. 5. Swap articles with other ezine publishers. You could run another publisher's article in your ezine in exchange for her publishing your article in her ezine. This could be articles already run in other ezines, articles to run exclusively in each others' ezines, or articles to be first run in each others' ezines. You could also post another publisher's article on your site in exchange for her posting your article on her site to gain more new subscribers. 6. Provide an ebook that you've written or that is a compilation of your articles as a bonus for subscribing to your ezine. Your ebook will not only help you to get more subscribers but can also help you to effectively promote your business, get more traffic to your site, and promote your affiliate programs to your new subscribers. 7. Post testimonials for your ezine on your site. Ask for subscriber feedback within your ezine to garner more of these from your readers. 8. Provide an archive of your past issues on your site. Your archive will help you to convert more of your visitors into subscribers by showing them what they will get from their subscription to your ezine. 9. Make sample issues available by autoresponder. Like your archive your sample issues can increase your subscriptions by giving your visitors a look at the type of quality articles, tips, and resources your ezine will provide to them. 10. Use your signature file to promote your ezine. Use your sig file in your day to day emails to your clients, friends, and visitors who email you. Also use your signature file to get more new subscribers when posting your advice and tips in moderated discussion lists and forums. About The Author Article by writer, Ken Hill. Do You Publish an Ezine? Want more subscribers? Put your ezine promotion on autopilot. Over 1600+ places to promote your ezine. Find out more at: http://netpromarketer.com/ea.html For more articles by Ken Hill visit: http://netpromarketer.com
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista The Ultimate Digital Marketing Tutorial for 2025 Simplilearn Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine Best Email Marketing Software and Solutions 2025 Business News Daily (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) - MarketingProfs.com How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Email Marketing Tactics That Work Social Media Examiner Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The Best Email Marketing Software (2025) 9Meters.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics monday Review 2025 | Best Email Marketing Services and Survey Software Business News Daily 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub |
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