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Email Marketing Information |
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7 Key Items To Include In Your Email Signature File
One of the most important and often overlooked methods of promoting your on line business or service is your email signature file (sometimes called a "sig"). There are two types of signature files, one is the more simple one at the close of each email, the other might be attached to writing or discussion group posts, etc. and is sometimes called a byline. Regardless of the usage, having an effectively written signature can make the difference in higher sales, more networking contacts and more prosperity for you today! Using the following as a guide, to build a signature file that will help you meet your needs, and reach your goals. 1. Your Name and the Name of Your Business. You cannot build your brand or name recognition without it. No one would forget to include this, right? 2. Your email address. If you have written compelling content, people will want to contact you. Having your email address immediately available (and clickable) is the best means to satisfy the need to "do it now". Since some email clients don't recognize and hotlink email addresses, consider putting the mailto: in front of your address. This ensures your address is a hyper link (i.e. mailto: href="/group/article_announce/post?protectID=200056018009078135227056000043231253000048234051197">kevin@d...) 3. Your Web Address. People will be enticed to take action immediately if the information is readily accessible, and like your email address, being an active link is always the best. Don't forget your URL! While it may be best to send them to the home page, the content of your writing may suggest you send them to a specific page. If so, use that address in your signature file. 4. Phone Number. Email is great, and the web is nice, but people often like to connect with you at a different level. Make sure they have the information so they can! If you have a toll free number, consider adding it (and letting people know that it is toll free). If your toll free number but is only available in your home country, either leave it out, or note where it will work. Remember your fax number too! 5. Statement of Mission or Purpose. If your business has a Unique Selling Proposition (USP) include it here. This is a short sentence that differentiates you from others in your business. If you don't have a USP yet (create one!), include a descriptive tagline about you and your business. 6. A Reason why they should contact you now. If you have written an effective article or post, suggest an additional resource you could provide to them, or a way you could help them. Make sure they know how to quickly request this additional help. 7. Ways to Read More. If you produce an ezine, let people know that it exists and how to subscribe. Again, make it easy with a hyperlinked email address (see number two above) or a URL to subscribe from the web. Overall, while there are no hard and fast rules regarding your signature file, there are some guidelines. Your "sig" in your everyday emails might be shorter - not containing each of the items above, while sigs for your article or posts may be longer. Use your good judgment, use this list of guidelines, and experiment to find what works best for you. About The Author Julie Jordan Scott (julie@5passions.com ) and Kevin Eikenberry (kevin@discian.com ) are speakers, writers, consultants and people who help organizations and individuals reach for - and achieve their goals. Both have content rich websites and free email offerings. To learn more go to http://5passions.com and http://discian.com.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Email Marketing- Helping Brands Thrive In Crisis BW Marketing World Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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