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Email Etiquette II
I had great feedback from my last article, and was asked to write further on the subject; hence my title. This month I'll share on Email Etiquette in discussion groups. For those who are not yet aware, on the Internet there are hundreds of thousands of discussion groups available in any topic imaginable. The most popular group systems used are YahooGroups.com, Topica.com and SmartGroups.com but there are others. Some web owners set up their own private groups too, via their website. The idea behind these groups is that someone starts up or moderates a topic and people become members (at no cost) if they are interested. Some of these groups have closed memberships, i.e. you have to be involved in whatever that group is about and outsiders cannot join, whilst other groups are open to all and sundry. With the whole world being open to membership for these groups cultural differences need to be considered and it is possible to easily upset a member and suddenly you have a heated argument with many others getting involved and the original meaning and context completely shoved aside! I've seen this happen in groups and it's a shame, as it often just takes a little thought and consideration to realise that perhaps the writer didn't fully understand the language, or hadn't actually meant what may have sounded rather rude. There have been times when someone has written something I thought was offensive or wrong and rather than emailing back to the list via the group email address, I have chosen to email the writer direct instead. A much better way to handle a misunderstanding. A good rule when handling/writing email for group discussions - read through it first and then check which address it is going to, before clicking 'Send'. The suggestion last month about using signature blocks really applies in this situation - how will people know who you are, or where you come from if you only sign off as 'Kathie'? Another suggestion - trim the message before sending it back to the group. What I mean by this is do not leave all the original discussion and replies at the tail end as this is unnecessary and makes it inconvenient for those who have chosen to receive a daily digest of messages (they keep reading the same things over and over otherwise) and difficult for those who are on limited bandwidth for email. But don't delete the whole previous message - if you are responding to something, or adding to the discussion. There are often multiple discussions going on and it could prove difficult for the reader to understand what you're saying, and in what context, if the whole previous message is deleted from your response. I have at times read something posted to a group and thought 'huh?' There is a happy medium here. Discussion groups give you an opportunity to learn from others and share ideas, but more than that, it allows you to make friends on a global scale, and then the world really does seem to become smaller. And, if you are really knowledgeable in your field, it also helps enforce this to others and before you know it, you become a respected member that others seek to learn from and perhaps be mentored by. What a privilege that can be! One word of warning - belonging to multiple groups can become time consuming and addictive! You could find yourself spending more time reading and responding to messages than getting your work done. So, if you work virtually like I, and my team do, that can become a real danger to your business. As in all things, moderation is the key, and you stand to learn many things and make lots of friends. About The Author Article reprinted by permission Kathie M. Thomas, Founder "A Clayton's Secretary". Kathie is a multiple award winner in her industry as a Secretary and Virtual Business Operator, and has 30 years' experience in the secretarial/ administrative field. www.asecretary.com.au
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista The Ultimate Digital Marketing Tutorial for 2025 Simplilearn Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine Best Email Marketing Software and Solutions 2025 Business News Daily (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) - MarketingProfs.com How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Email Marketing Tactics That Work Social Media Examiner Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The Best Email Marketing Software (2025) 9Meters.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics monday Review 2025 | Best Email Marketing Services and Survey Software Business News Daily 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub |
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