Email Marketing Information |
|
Email Etiquette II
I had great feedback from my last article, and was asked to write further on the subject; hence my title. This month I'll share on Email Etiquette in discussion groups. For those who are not yet aware, on the Internet there are hundreds of thousands of discussion groups available in any topic imaginable. The most popular group systems used are YahooGroups.com, Topica.com and SmartGroups.com but there are others. Some web owners set up their own private groups too, via their website. The idea behind these groups is that someone starts up or moderates a topic and people become members (at no cost) if they are interested. Some of these groups have closed memberships, i.e. you have to be involved in whatever that group is about and outsiders cannot join, whilst other groups are open to all and sundry. With the whole world being open to membership for these groups cultural differences need to be considered and it is possible to easily upset a member and suddenly you have a heated argument with many others getting involved and the original meaning and context completely shoved aside! I've seen this happen in groups and it's a shame, as it often just takes a little thought and consideration to realise that perhaps the writer didn't fully understand the language, or hadn't actually meant what may have sounded rather rude. There have been times when someone has written something I thought was offensive or wrong and rather than emailing back to the list via the group email address, I have chosen to email the writer direct instead. A much better way to handle a misunderstanding. A good rule when handling/writing email for group discussions - read through it first and then check which address it is going to, before clicking 'Send'. The suggestion last month about using signature blocks really applies in this situation - how will people know who you are, or where you come from if you only sign off as 'Kathie'? Another suggestion - trim the message before sending it back to the group. What I mean by this is do not leave all the original discussion and replies at the tail end as this is unnecessary and makes it inconvenient for those who have chosen to receive a daily digest of messages (they keep reading the same things over and over otherwise) and difficult for those who are on limited bandwidth for email. But don't delete the whole previous message - if you are responding to something, or adding to the discussion. There are often multiple discussions going on and it could prove difficult for the reader to understand what you're saying, and in what context, if the whole previous message is deleted from your response. I have at times read something posted to a group and thought 'huh?' There is a happy medium here. Discussion groups give you an opportunity to learn from others and share ideas, but more than that, it allows you to make friends on a global scale, and then the world really does seem to become smaller. And, if you are really knowledgeable in your field, it also helps enforce this to others and before you know it, you become a respected member that others seek to learn from and perhaps be mentored by. What a privilege that can be! One word of warning - belonging to multiple groups can become time consuming and addictive! You could find yourself spending more time reading and responding to messages than getting your work done. So, if you work virtually like I, and my team do, that can become a real danger to your business. As in all things, moderation is the key, and you stand to learn many things and make lots of friends. About The Author Article reprinted by permission Kathie M. Thomas, Founder "A Clayton's Secretary". Kathie is a multiple award winner in her industry as a Secretary and Virtual Business Operator, and has 30 years' experience in the secretarial/ administrative field. www.asecretary.com.au
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Confessions from email jail MarTech Email Marketing Friday Forum MarketingProfs.com Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report The future of email marketing lies in AI Fast Company Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report On-demand Webinar: Email Marketing Tactics for a Successful Holiday Season Hotel News Resource How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com |
RELATED ARTICLES
12 Tips For Writing Winning E-mail Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. Here are a few tips to get you started. Market Your Business through Newsletters Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. Interview With Michael Murray: Autoresponder Basics This interview is with Michael Murray, the author of a top selling ebook titled "Autoresponder Basics." Michael is also involved with many excellent affiliate programs. Effective Email Marketing I've been sending out email camapigns for clients for over 6 years, and in that time I've seen variations in clickthrough ranging from 3% to 84%!Some of this is due to the product, or the professionalism of the website, but a great part of it is down to the message that is sent.So how can you maximise the chances of getting adecent response from your first email campaign?Follow these simple rules and your email camapaign should be successful right from the beginning. The Benefits of Interactive Online Characters This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. Why Autoresponders Are An Essential Tool For Your Business Did you know that one of the major purposes of a website is to capture visitor information and create an effective prospect list?Do you also know you could write a newsletter or email broadcasts with important announcements and send it out to thousands of people in an instant without spamming anyone. Did your web designer tell you the method to do it or provide the software for it?The most neglected aspect of millions of websites is an effective strategy to capture the details of the visitors and following up with them frequently and convert them to sales. The Most Critical Strategy to Your Survival, and Prosperity, Online For the sake of your long term survival and your short termprofitability online, you've got to think of your businessas more than just one or more products or services. Gettingcustomers is the hard part, so the best strategy is almostalways to gain their business long term. Let The Email Wars Begin Things just got a lot hotter in the hyper-competitive world of online email providers.In response to Google's announcement that their soon-to-be-launched "Gmail" service will offer users 1 gigabyte of email storage, Yahoo! announced an upgrade of their free email service to allow users 100MB of free email storage along with other enhancements. How to Laser Your Email Messages If you're in business and use email, you've likely learned to KISS (keep it short & simple). However many people still think that writing an email should be like writing a letter to Aunt Sally. Internet Tip of the Week: Mistakes Count Against You Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. How Autoresponders Boost Sales By Up To 400% Imagine going to bed and waking up in the morning to findthat you made sales while you slept - all because of yourautoresponder!What exactly is an autoresponder? An autoresponder is anautomated email program that responds to an incomingemail with a message written by you. The message can bewritten once and loaded in the autoresponder and forgottenabout. 14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address 1. Ask visitors to subscribe to your e-zine. Top 3 Reasons Why RSS Is Better Than Email Everyone is talking about RSS. Blogs, newsites and the like are putting those little orange RSS link thingies all over their sites. Are You Backing Up Your BIGGEST Asset? Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Automatic Responder - The Secret of Super Affiliates Success Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it.. Can You Win The Battle By Using A Toothpick? Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. Should You Publish a PAID E-zine? Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends. Web Advertising: How To Increase Traffic By Offering A Free Course One web advertising strategy that can help youbecome popular and improve your credibilityis to offer a free course in any appealing subjectof your choice.If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. Build Credibility With an Email Course When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. Free Mailing Lists: Good Or Bad? Advantages of the free mailing listsThe free newsletters are a great way to build a relationship with your customers, or with your potential buyers. Online, only a very small percentage of your visitors will buy on their first visit to your site. |
home | site map |
© 2006 |