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Email Marketing Information |
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8 Tips to Increase Response in Email
Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email: 1. Personalize- "A persons name is still the sweetest sound" Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail. 2. Free- Offer something free: It's an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated. 3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder: Tracking also allows you to find out what information is most important to your readers 4. Talk- When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number. 5. Short but informative- Provide the information in a short and clear method showing the main information using short paragraphs of 3-4 lines making it easy to read or skim over. Using bullet points and line space between paragraphs to highlight important points. 6. Benefits not features-Show what the item or service can do for your customer, not what its features are. 7. Call to Action- Use a sense of urgency with ease of contact with a 8. Easy to contact- Use Clickable link such as http://site.com or mailto:you@yoursite.com This format will create a click on link in most email programs. If you are marketing internationally you will need a format suitable for American On Line -The biggest US ISP. Something like this: [ AOL Users Click Here ] Always test and target to your market, response rates can be up to 20% with the right message. Trial and error will prove you right or wrong. The power of the promotion to an in-house list is something very over looked. The list must have agreed to receive information (opt-in) from you or you just become junk email. About The Author Paul Easton is a self confessed Internet Marketing Nut and Editor of "Power Promotion Plus" -An ezine dedicated to web site promotion tools that work with 3 free gifts for subscribing Check it out here: http://www.Digitalawol.com/?source=Article
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Best Email Marketing Software and Solutions 2025 Business News Daily Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Email Marketing Tactics That Work Social Media Examiner The Best Email Marketing Software (2025) 9Meters.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub 24 AI marketing tools your team should be using in 2025 Sprout Social 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics monday Review 2025 | Best Email Marketing Services and Survey Software Business News Daily 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub 7 email marketing metrics and KPIs you should be tracking Business News Daily Celebrating the best in email marketing Fast Company |
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