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Email Marketing Information |
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You Must Build A Customer List
If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace. You must constantly let potential customers know you exist. And to remind current customers that you're still in business and have more products and services to help them. The are couple of powerful reasons for keeping an updated list of your customers' names and email addresses. Obviously the first is that prospects can be turned into customers. But here's another important reason: It costs five to ten times as much to acquire a new customer than selling more products to your existing customers. Think about all advertising costs involved in trying to attract new buyers. It's much easier to sell to people whom already know you. If you sell a quality product and deliver great customer service, you build customer loyalty and help prevent customers switching to your competitors. Also take advantage of "cross selling." If customer X bought Product A, make sure they know about Product B, C, etc. If your customer doesn't purchase your other products, send an email and politely inquire. When you find out their specific objection to buying, you can then address the problem. Perhaps you can offer the customer a volume discount, two for one deal, or add an inexpensive gift if they order. Be creative in ways to overcome customer resistance. And check through your list often. When was the last time you were in contact with each of these customers? You should be keeping in touch with them at least monthly. Even if it's just an email asking how they are enjoying your product or service. Ask them if they were pleased with the customer service they received from you or how can you serve them better. One of the most effective ways to keep in contact with your customers is to send them a newsletter. With email, it's easy to create your own electronic newsletter or ezine. (For info on how to start an ezine, visit http://www.epdigest.com) But make sure your ezine is more than just a sales pitch. People will tire of that quickly. Instead, offer tips on how to best use your products, include new product information, offer discounts on upgrades, or create a frequently asked questions (FAQ) column. Your goal is not to be just a company that sells products, your goal is to be the solution provider to your customers' problems. If you're stumped about what content to include in your newsletter, send out an email to your customers asking what they'd like to read. TIP: You'll get a much better response if you offer an incentive for them to reply. Offer a free e-book or discount on your other products. If you're just starting your business, you don't need to purchase an expensive database to store your customer list. Many email programs have versatile address book features where you can store and update your list. Microsoft Works includes both a database and spreadsheet program that are easy to use and won't blow your budget. About The Author Dave Coyne is a marketing consultant and information publisher. Get his FREE Report: "How to Run A Home Based Business And Never Create A Product, Write An Ad, Or Talk To Anyone." Send an email with REF006 in the subject line to dcinfobiz@GetResponse.com
MORE RESOURCES: Honeymoon Is Ending for Email Marketing Practical Ecommerce Clearout Unveils Powerful AI Enhancements to Email Verification and Finder Tools, Setting a New Standard for Accuracy and Speed in the Industry Newswire :) Press Release Distribution Email Marketing in the iOS18 Era: What You Need to Know Little Black Book | LBBOnline Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce Email Marketing Integration in 2025: Key Benchmarks & Expert Guide by Selzy Newswire :) Press Release Distribution Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In 9 Email Marketing Best Practices in 2025 Metricool A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Hackers Abuse MailChimp Email Marketing Platform via Phishing, and Social Engineering Tactics CybersecurityNews Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Report: Association Email Open Rates Dropping Associations Now Email Design Trends for 2025 Designmodo MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Top Email Marketing Best Practices for 2025 DesignRush Aurora Mobile’s SendCloud Partners with SaleSmarly to Revolutionize Email Marketing Solutions markets.businessinsider.com Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Trends Shaping the Transactional & Marketing E-Mails GlobeNewswire Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles 5 Tools for a Successful Email Newsletter Re-Engagement Campaign NSSF | The Firearm Industry Trade Association Email Marketing Friday Forum MarketingProfs Good Email Open Rate: Key Things To Know DesignRush |
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