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Email Marketing Information |
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What Good Is An AutoResponder?
A term that confuses just about everyone is "autoresponder". When I mention that to friends or associates, they almost always reply with a blank stare, a "what the heck is that", or "I don't like those at all". Even though the concept is very simple, autoresponders are very, very powerful if properly used. Okay, here's the short answer: an autoresponder is an automatic response. More precisely, they are an automatic email sent to someone in response to some action. Still confused? All right, in their simpliest form an autoresponder is just an email acknowledging a guestbook signing, a comment or something like that. I'm sure just about everyone who has been on the internet for any amount of time and done anything has received quite a few of these. You can get more complex with autoresponders. A good autoresponder package will allow you to send more than one email at specific intervals. They will even allow those emails to include custom information such as names, dates, time and so on. Understand? Now, what the heck are they good for? Well, every webmaster wants to get people to not only visit his site, but to come back time and again. Repeat visitors are the most valuable visitors. In addition, if you are selling something, the classic wisdom is it takes more than one exposure to an ad to make a purchase - usually the number mentioned is seven! Those simple thank you messages for signing a guestbook are actually critically important. You see, a visitor has stopped by your site and left you a message. Not only are you thanking him, but you are doing so later, after he has left your site. This means he will be reminded of his visit, and perhaps visit again. He may save the email because he wants to remember the URL or some other information. If you advertise something in this thank you message, your visitor gets to see it. Of course, sending messages later is even better. If you can send, say, a message immediately, one a day later, one a week later and perhaps one a month later, you are doing great. Don't overwhelm them, just send them something useful and remind them of your site or product or whatever. Oh yeah, always, always give your recipient a way to opt-out of the stream of messages (unless you are only sending a single message, of course). Most good autoresponder packages will do this for you. A final note: this is the important part so listen closely. This is all done AUTOMATICALLY. This means you, the webmaster, are communicating constantly with your visitors without lifting a finger. Whatever message you are attempting to deliver is made a hundred times more powerful by these simple techniques. About The Author Richard Lowe Jr. is the webmaster of Internet Tips And Secrets. This website includes over 1,000 free articles to improve your internet profits, enjoyment and knowledge. Web Site Address: http://www.internet-tips.net Weekly newsletter: http://www.internet-tips.net/joinlist.htm Claudia Arevalo-Lowe is the webmistress of Internet Tips And Secrets and Surviving Asthma. Visit her site at http://survivingasthma.com
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Friday Forum MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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