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Email Marketing Information |
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Say More Than Thank You
Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you." --The Result-- A while ago, I added some affiliate links to my thank-you-for-subscribing page. (You can see it at http://www.thatswise.com/popups/redirect/thanks_subscribe.html .) Even though you can close the window or go back to the home page, 98.8% of viewers of that page have clicked one of the links listed. This is astonishing when compared to the click-though ratio of banner ads on my site, which is about 0.9%. And, 98% is not a stat of one lucky day. It's an average of one year. --They Will Listen-- 98% sounds unrealistic, but it makes sense. Visitors subscribe to your newsletter because they liked your site in some way. So, they will listen to you as they listen to their friends. When you recommend some places to go, most people will go. Additionally, you will get better results if you link to a page with one product rather than linking to a page with a lot of products. People who have submitted to you an e-mail address are open minded. This is the time to tell them your recommendation (your favorite product), not to show them options (list of your products). --Note-- However, do not use this technique on a thank-you-for-ORDERING page. If you send buyers to another Web page asking them to buy more things, visitors will feel you are trying to suck all the money they have. You may add links on this thank-you page, but be selective which pages you'll send buyers to. I am not saying up-selling won't work. Up-selling does work. You have to up-sell before receiving payments, not after you received payments. Chasers at McDonald's ask, "Would you like to have French fries with that?" when you order a burger, not after you have paid for your order, don't they? About The Author Though his Web site, http://www.thatswise.com Akinori Furukoshi has been providing e-commerce related information since 1998. His unique way of thinking has helped online businesses to improve their performance. More detailed bio is available at http://www.thatswise.com/about_us.html
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Friday Forum MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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