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Email Marketing Information |
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Say More Than Thank You
Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you." --The Result-- A while ago, I added some affiliate links to my thank-you-for-subscribing page. (You can see it at http://www.thatswise.com/popups/redirect/thanks_subscribe.html .) Even though you can close the window or go back to the home page, 98.8% of viewers of that page have clicked one of the links listed. This is astonishing when compared to the click-though ratio of banner ads on my site, which is about 0.9%. And, 98% is not a stat of one lucky day. It's an average of one year. --They Will Listen-- 98% sounds unrealistic, but it makes sense. Visitors subscribe to your newsletter because they liked your site in some way. So, they will listen to you as they listen to their friends. When you recommend some places to go, most people will go. Additionally, you will get better results if you link to a page with one product rather than linking to a page with a lot of products. People who have submitted to you an e-mail address are open minded. This is the time to tell them your recommendation (your favorite product), not to show them options (list of your products). --Note-- However, do not use this technique on a thank-you-for-ORDERING page. If you send buyers to another Web page asking them to buy more things, visitors will feel you are trying to suck all the money they have. You may add links on this thank-you page, but be selective which pages you'll send buyers to. I am not saying up-selling won't work. Up-selling does work. You have to up-sell before receiving payments, not after you received payments. Chasers at McDonald's ask, "Would you like to have French fries with that?" when you order a burger, not after you have paid for your order, don't they? About The Author Though his Web site, http://www.thatswise.com Akinori Furukoshi has been providing e-commerce related information since 1998. His unique way of thinking has helped online businesses to improve their performance. More detailed bio is available at http://www.thatswise.com/about_us.html
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In Top Email Marketing Tools for Shopify Owners in the UK The London Economic IDC MarketScape: Worldwide Email Marketing Solutions for B2B Small Businesses 2024 Vendor Assessment IDC 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored The Best Email Marketing Software for 2024 Yahoo! Voices Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub Five ways AI supports email marketing eMarketer Why Kamala Harris’s Marketing Emails Are Hitting the Mark Chief Marketer 5 rules of email marketing to drive growth for your cruise business Cruise Trade News 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics Bloomreach Recognized as a Leader in Email Marketing Service Providers by Independent Research Firm Business Wire Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub Celebrating the best in email marketing Fast Company |
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