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Email Marketing Information |
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How to Make Your Email Smile
Technology has a tendency to be impersonal and unfriendly - if you let it. Think of the last time you received an email from someone, read it, and said to yourself, "Boy was that a lifeless, mal-prepared, impersonal message - looks like Randy really cares to stay connected with me."? You don't want to be like Randy. You want to make the recipient feel like you're right there next to them. You want someone to be excited when they receive an email from you. And you want to reassure people that email can be personable, Viagra SPAM notwithstanding. Email is one of the major mediums of business communication. As such, treat it with the same level of personality you hope to convey through daily, face to face interactions. In other words, if you think of your emails as real conversations, you will elicit real connections. Here are a few ways to make your emails "smile" so you maximize the comfort and engagement of the recipient. Write Conversationally Also, don't be afraid to use one or two word sentences. After all, you use them every day in your face to face conversations - so why is email any different! I suggest exclamations like "Wow!" and "That's great!" to make the reader feel your presence. A great acid test for this is to read every email aloud before you send it. When you finish, ask yourself this question: "Does my email make it sound like I am personally engaging with the recipient?" People truly appreciate it when you create a memorable presence. Use Italics, Boldface and Punctuation! And no matter what anyone says, exclamation points are awesome! They completely alter the emotion of the sentence. Don't be afraid to use them. But don't put one in every sentence! People will think you're on drugs! And they will freak out! Ahhh!!!! Subject Headings One of my favorite subject headings is to pose a question related to the body text such as "Why don't people talk in elevators?" or "Did you see that game yesterday?" Just like your face to face conversations, the difference between a boring and exciting subject heading is all about engagement, i.e., "Hey" vs. "Good morning Paul, how was your weekend?" Emails Can Smile Therefore, an email that sounds like a person will be treated like a person. If you want illicit excitement, think of your emails as real conversations. Consistently write in a conversational, friendly and engaging tone. Then, the communication within your network will be more personable, fun and memorable - simply because you made your emails smile. © 2005 All Rights Reserved. Scott Ginsberg is a professional speaker, "The World's Foremost Expert on Nametags" and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators - one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent dataâwith a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly â How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing â Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtorâs Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report The future of email marketing lies in AI Fast Company Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
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