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Email Marketing Information |
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The Ultimate Self-Promotion Tool Is Right at Your Fingertips: An E-mail Newsletter
If you're looking for low-cost ways to promote your business (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer: Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week! That would be nearly impossible to pull off. Well, an e-zine achieves the same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire a coach. If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called "viral marketing" these days. Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork. Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo! By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource." (Okay, feel better?) If I visit your site today but aren't ready to buy from you today, you've likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I'll be happy to sign up. NOW you've got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don't usually purchase a product or service until after they've seen multiple messages about it. If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish - it just takes a bit of your time. And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple! (c) 2000-2003 Alexandria K. Brown. All rights reserved. ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Confessions from email jail MarTech Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Exclaimer Launches HubSpot Integration To Enhance Email Targeting Via Signatures - Demand Gen Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Best email marketing software in 2024 USA TODAY 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com Five ways AI supports email marketing eMarketer |
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