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Email Marketing Information |
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What Is An Email Signature And What Do I Do With It?
You hear it all the time... email signature, sig file, signature box, etc. What Is A Signature? A signature is a short block of text at the end of a message with information identifying you and providing additional information about what you are offering. You can think of your signature as passive advertising. It follows you wherever you go on the Internet and quietly and very effectively tells those you meet who you are and what you do - if you are taking advantage of the benefits of a personalized signature. You can use your signature in the closing of ALL emails you send. It is like an extension of your identity. Display it proudly (unless of course you are posting to an email group that does not allow signatures)! You can use your signature when posting to message boards and forums, too. Of course, you will want to read the rules of the forum to be sure that signatures are allowed. Many message boards provide for a signature in your Profile that you create when you join the forum - and the signature is usually automatically added when you post a message. What Does An Email Signature Look Like? Usually, an email signature is best limited to 6 lines or less. It needs to create curiosity, clearly state what you are offering and invite readers to CLICK on it to learn more - all in a nano-second - because that is about how much time you have to get the attention of the readers of your email. Keep the lines of your signature short and concise and easy to read quickly. Include only enough information to create curiosity to encourage the reader to CLICK on the link to your website (or to call a phone number if you do not have a website). Here is an example: In gratitude, Linda Miller Do NOT File Your 2004 Tax Returns Success is an inside job! Does that create curiosity for you? Does it create a sense of urgency? For those who are in process of preparing tax returns, it does certainly create curiosity - and it is those who are in process of preparing tax returns that I am targeting with this signature. I always include my telephone number in my signature as I want to be appear approachable - as a REAL person, which I am of course! In all the years I have been marketing online, I have never had a problem with providing my telephone number. My signature also always includes a favorite affirmation of mine - for two reasons. One, it is my way of reminding myself of the affirmation. Every time I see it in an email or forum message, I repeat it to myself. Two, it is my way of sharing affirmations with the world. I have had people write to me to ask if they can "borrow" the affirmation for their own use. Of course! Absolutely! Using Domain Names In Your Signature Notice, too, that the domain name of the website I am offering is one that also creates curiosity. The real website address for the above signature is: http://www.kickstartcart.com/app/aftrack.asp?afid=65619 Which address is more likely to get your attention? Purchasing your own domain name is inexpensive and simple to do and makes a huge difference in the appearance of your signature. How Can You Entice People To Click On Your Signature? If you want readers of your messages to click on your signature, target the audience to whom you are writing. Be sure your email is professional and attractive to the target group. You may want to have several different signatures for different target audiences. One effective way to capture attention with your signature is to make it a PS (postscript) or even include Pssssssst in your signature, like this... In gratitude, Linda Miller Psssst - Have you filed your tax return yet? Success is an inside job! A PS or Psssst gets attention! Automating Your Email Signature Most email programs have a feature to allow you to create multiple email signatures and include them automatically in your emails. Click on Help in your email program and type in "email signature" and you will find detailed instructions - or you can even do a search for information on the Internet and you will find a variety of instructions. For posting to message boards and forums that do not provide a way for you to create an automatic signature, you can type your various signatures in a Notepad document and save it on your computer. Keep it open and when you are posting to a message board, just copy & paste the desired signature into your message. Quick, easy and effective! Viral Marketing With Email Signatures You know how you get forwards from people you know with articles, stories or jokes? When you share something of value with people you know - or to a discussion list in which you participate - always include a signature because you never know when someone is going to forward YOUR message to all of their friends. Viral Marketing is a powerful tool! The Most Important Part of Your Signature Of course, the most important part of your signature is the destination to which you are leading your readers. Therefore, the most important thing to remember is.. Proofread, proofread, proofread. Spelling is extremely important of course, but even more important is the accuracy of the URL or website address that you include in your signature... for if someone clicks on the link you provide and it does not work, you have lost the opportunity to capture that reader's interest. One way to be sure the URL in your signature is working is to copy & paste it into your browser and go to the website yourself. Then you will know it works! In a signature file, you have once chance to capture your reader's attention. Make a it a good one! OK, so be sure to foward THIS article to everyone you know - and of course include my signature (wink!). Copyright 2005 Linda Miller is a Spiritual Entrepreneur whose quest is to empower others to deliberately create true abundance and prosperity while contributing to increasing the consciousness of the world. This article may be distributed freely, provided that this resource box is included in its entirety. http://www.SpiritualEntrepreneurToday.com
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Email Marketing- Helping Brands Thrive In Crisis BW Marketing World Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista ReachMail Acquired by New Ownership, Maintains Focus on Email Deliverability and Customer Support News Channel Nebraska Email Analytics You Want to Track Business.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com How to Get Your Emails Seen on Gmail Business.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience The Realtor’s Guide to Email Marketing NeilPatel.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
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