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Email Marketing Information |
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Organizing Your Mailing Lists For Your Email Promotions
With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them. With a little forethought, you can set up a mailing system that will mail out your daily mailing in no time at all. Aureate Group Mailer is a very common tool used today for mailing. All references will be for that program, but the methods used can be adapted to any mailing program. We tend to look at the lists as having 4 types. Below is our break down of these types and how we post to them. LIST TYPES 1.Web based CGI You have no choice really but to put all these types of lists in a bookmark folder. You might name these: "SL Daily", "Monday mailing" etc., grouping each folder by when you can mail. Also putting the actual day for posting is better than putting 3 X a week etc.That way you don't have to think when the third day was; just mail on the day listed. We give this method our highest ranking for being safe to mail to because you're mailing from the list owner's site and the scripts, in most cases, won't allow you to double post on the same day. Also, you don't mail directly to the individual address. 2.Web based email lists of individual addresses The most time consuming and unsafe to use is the list of individual addresses you copy from websites or email . We say unsafe, because it is our belief that when you are mailing to a direct address, it is easier to forget disclaimers, putting you at greater risk of reaching people on a bad day who may have forgotten they were on the list in the first place, and who do not know how to check their mail properties to track where and why your mail came to them. It is really simple for them to click "FORWARD" and send a spam complaint. THAT they CAN do! We use Aureate Group Mailer for this list type, and make a group for each list. Modify each group to reflect the disclaimer the list host provides, and mark the name of the list as to when it can be sent. When you import the updated lists, Aureate will automatically remove duplicates, but will leave the addresses that have been removed, so always delete the old list before importing the new one. This is an example of our list setup in Group Mail. It includes all the types of lists:
I need to mention that you must update your type 2 list each time you send it out, or you are tempting fate. People drop off the list all the time. Just because a list has had 250 members for 3 days, does not mean it's the same 250 people. When someone asks to be removed, they expect to happen in 24 hrs. If you don't update, you can easily spam someone. 3. List Servers These are lists hosted on a private server that has a list server program installed on it. Many hosting companies offer it with their hosting package. Look to see if they supply the disclaimer to the ads you send to that list. If they do, then you can group the lists in one group divided only by the email account you subscribed to the list with. Since you must use the same address you subscribed with, group according to that address. If they don't supply the disclaimer,then create each list in its own group, according to the disclaimer. Note: It does matter if the list owner says no disclaimer is needed. If they don't append one to your post, then you must add one. Always give a reader of your ad the choice to opt out of the list. ALWAYS! 4. Optin Groups - The Big 4 Separate these types of lists from the others because you want to make sure to include a disclaimer on top. Use address merge in the the disclaimer and send by individual send, because merge won't work in bulk send. Also, divide them by email account subscribed to. Accurate and efficient mailing benefits you enormously in two ways: First, you are saving time by setting up a system that makes it easy for you to remember what to mail next and to whom. Most importantly, however, is that it aids you in making a minimum of mistakes, thereby reducing your chances of offending a reader with perceived spam. As we all know by now, it is not your intent that defines spam, rather the reader's perception. Hope this can be of use to you..... About The Author Mr.Kim Thiel For more marketing tips, training, tools, and email marketing resources, visit the popular http://cyberearners.com/bonus.html work site for the small and home-based business owner where you will find 2500+ email resources for marketers.
MORE RESOURCES: Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know Little Black Book Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it Marketing-Interactive Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Hackers Abuse MailChimp Email Marketing Platform via Phishing, and Social Engineering Tactics CybersecurityNews Report: Association Email Open Rates Dropping Associations Now Email Design Trends for 2025 Designmodo MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Top Email Marketing Best Practices for 2025 DesignRush Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles Email Marketing Friday Forum MarketingProfs 40% of U.S. Consumers Unsubscribe From Marketing Emails Weekly—Strategies for Businesses to Re-Engage Business Wire Good Email Open Rate: Key Things To Know DesignRush The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns nationaljeweler.com |
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