Improve Newsletter Delivery with an Autoresponder Service

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.

Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. I know I was!

Paid autoresponder services cultivate relationships withmajor Internet Service Providers (ISPs) and online services. It is in their (and your) best interests that your e-mails get through and they work very hard to achieve high deliverability.

Some services supply a spam test to show you how spamfilters would rate your e-mail. If your spam rating is too high, you can edit your e-mail to improve deliverability.

When I moved my newsletter over to a paid autoresponderservice, I received several e-mails from autoresponders.They basically said that because of spam (unsolicitedcommercial e-mail), I had to confirm that I was a realperson who wanted to communicate with the recipient.

With the paid autoresponder service, I received thesee-mail messages and was able to respond to them inorder to try and retain my subscribers.

With my previous mailing list software, supplied freewith my web hosting, I was oblivious to such events because I received no autoresponder replies.

So, by paying a modest monthly fee, your autoresponder service can help increase profits by increasing thedeliverability of your communications.

RESOURCE BOX:

J. Stephen Pope, President of Pope Consulting Inc., has been helping clients to earn maximum business profits for over twenty-five years.

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