![]() | |
![]() | |
![]() |
Email Marketing Information |
|
![]() |
Building Relationships Takes Time: Overcoming the Overnight Surge Urge
Whenever we talk to a new or a "we hope to land soon" client, we are careful to stress the relational aspect of newsletter marketing. In fact, we go lengths to tell people that it takes time to build a list, time to develop trust, and time for people to feel comfortable enough to make the contact to initiate a purchase. We say this because we believe it. Wholeheartedly and without reservation. We also believe this is the only way to be truly effective. (Well, another way is to have tens of millions of dollars of VC and ..... wait, that didn't work well, eh?) We take the time to advise people how to start newsletters, get the list rolling, and begin building the relationships with prospects and customers and, over time, they are rewarded. Since we spend most of the time doing this, you'd think we are calm folks, sipping caffe lattes while waiting patiently (yeah, right) for our brilliant marketing strategy to work. Right? Unfortunately for our poor stomachs, the answer is a resounding, "nope!" Hey, the truth is that finding new clients today is a rough ride. The end rewards of newsletter marketing are great after taking the time to get the ball rolling to see the effects. We like to say, "It's like a locomotive. It can take a while to get rolling, but once it does, it can pull a lot of weight." The knee-jerk response to moments of slow sales, or prospective sales, is to renege on the principles behind newsletter marketing and hunt for prospects rather than maintain the farming system put into place. Occasionally, we become tempted to throw our own advice out the window and, in a knee-jerk reaction, hunt rather than farm. Here's how we cope with those moments and get our minds back into gear, where we can pay attention, once again, to our own logic: Look at the number of new subscribers: Nothing makes you feel better than to look at the number of new subscribers. It gives you a warm, all-over feeling to know that people are responding to the message and are choosing to opt-in to the newsletter. We think that every new reader is also a potential client. Look at the statistics on reading patterns: Next to new subscribers, nothing gets us juiced like checking out how people are reading the newsletters. This tells us that we have done our jobs properly and people do find the newsletters valuable. (We give each other high-fives at this point.) Look at the statistics for our Web site: In the final analysis, the only stat that matters is new orders. But farmers know that 'you reap what you sow.' We look at the total number of visits to our Web sites, see if people are visiting the "right page" (the page with our free offer), which other pages they look at, and, my personal favorite, which continents from which they hail. (Last week, we had 92 visitors from Asia and over 200 from Australia. No one from Africa, though.) Plan a strategy of attack for the next wave: One thing we are never short on is ideas and energy. Actually, that's two things. We have them both in good supply and we are constantly putting our ideas out there and suggesting new ways to bring clients on board. This is always a positive because, at a minimum, it distracts us and gets us working on something. Always a good thing. Review our current client list: This is fun, because it confirms that things works and more good things will come. We also go to lunch together, discuss the ups and downs of the day, and try to help one another focus and remain positive. Tasks like these are the keys to building and maintaining your trust in the newsletter marketing philosophy. It's not quick and easy. It's not a marriage proposal on the first date. But, over time and through repeated contact, it does work and relationships are built and deepened. Lesson: When you believe something is true, and you advise others to act in accordance with that truth, make sure you walk the talk. Meryl K. Evans is the Content Maven behind meryl's notes, eNewsletter Journal, and The Remediator Security Digest. She is also a PC Today columnist and a tour guide at InformIT. She is geared to tackle your editing, writing, content, and process needs. The native Texan resides in Plano, Texas, a heartbeat north of Dallas, and doesn't wear a 10-gallon hat or cowboy boots.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Email Marketing- Helping Brands Thrive In Crisis BW Marketing World Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista ReachMail Acquired by New Ownership, Maintains Focus on Email Deliverability and Customer Support News Channel Nebraska Email Analytics You Want to Track Business.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com How to Get Your Emails Seen on Gmail Business.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience The Realtor’s Guide to Email Marketing NeilPatel.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
![]() |
![]() |
![]() |
RELATED ARTICLES
Automatic Responder - The Secret of Super Affiliates Success Congratulations, you just made a sale!Congratulations, you just made a sale!Congratulations, you just made a sale!Wondering how those Super Affiliates make so many sales overnight selling someone else's products?Well, you shouldn't be anymore, because here's how they actually do it.. 5 Rules of Forwarding E-mails Forwarding of e-mails is one of the topics I get contacted about the most. And, one which also causes hurt feelings and misunderstandings more than any other topic. Email Marketing Best Practices Now that we've explored the importance of sending permission-based email, let's take a closer look at some of the techniques and practices that the most experienced email marketers use. These best practices can make the difference between rapidly growing your list through word of mouth, increasing your sales, and building strong relationships and losing subscribers to list attrition, aggravating customers, and getting your messages blocked before they even reach your recipients. 3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don't work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips1. Build Your Opt-In List Today There are many services available to help your with building a opt-in list. I am going to show your how to start building your opt-in list starting today right now this very minute. 11 Extraordinary Ways To Expand Your Subscriber List Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. Combating List Building Frenzy: Take The Time To Promote It is an accepted fact among the experts now that online marketing succeeds only with a quality, highly targeted permission email list in place. As a result, the multi-level marketers have pounced on this and everywhere you look another "matrix" lead generating system springs up. Stop Buying Email Lists The saying "Quality, not Quantity" is applicable even to the world of email marketing. So many organizations are purchasing large databases of email addresses, with hopes to achieve high open rates and sales. 10 Ways to SCREW-UP Your LIST Just in case you don't know, your 'LIST' - is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???.. An E-mail Promotion Internet Marketing Strategy Works E-mail promotion Internet marketing can help your home-based business expand and attract customers that are interested in goods and services like yours. Once you have determined who is your target market, drawing them into your circle of customers requires some effort. Taking Email Marketing To The Next Level How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. unorthodox email subject tricks -500% more responses! 5 unorthodox email subject tricks -500% more responses!(c) Copyright S. Kumar 2004http://www. Some Simple Sure-fire Strategies to Construct a Responsive Opt in List! A responsive opt in list is an unbelievably powerful money-maker on the internet. With responsive opt in list you can guarantee yourself a steady income. Yes, Please Do Come In, But Better Watch Your Step! This little parody, and the comments that follow, were written nearly six years ago. In my opinion, they're even more appropriate now than they were then. Sales Prospecting for Appointments by Email A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. 7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business Did you know one of the most important tools in your Internet marketing arsenal? Sometimes it does sound trivial but it is one of the most powerful marketing strategies available on the Internet. Why is that? It's simply because it does everything in the background but this is how it becomes extremely profitable. Hot List-Building Tips Here are some hot list-building tips for you to grow your list and your business.1. Using Internet Direct Mail To Increase Your Company's Profits "I want to sell my company's products on the Web, but how do I get potential clients to visit my site," a client asked recently. The answer is a strategy that has proven extremely effective for many different businesses?Internet Direct Mail. Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns. A Guide To Automated Email Marketing You've probably heard the expression, 'the money isin the list'. It's become a bit of a clich - but it'sthe key to successful web marketing. ![]() |
home | site map |
© 2006 |