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Email Marketing Information |
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Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference
At the recent Online Marketing Show, Adestra ran an email clinic. Attendees spent time with an Adestra expert who provided feedback and useful advice about how they could improve their campaigns. Main Lessons Data, data and more data is the main factor holding back B2B and B2C email marketers Many marketers are only capturing email address and failing to use follow-up communications to capture further information. From demographics to coherent reporting lines to feed back recipient behaviour, marketers' databases are limited to contain only the information from the first contact. drowning in simple metrics such as clicks and opens, many marketers are unable to use the results of their campaigns in strategic decision making or for calculating return on investment (ROI). Many marketers are finding that their senior management perceive email as a cheap channel and not a traditional, measurable direct marketing channel. Only being able to provide limited reporting feeds this view. many marketers do not use robust tracking systems, finding them technologically complicated. Costly web analytics packages are being deployed in some cases, but on the whole, many marketers are ignoring simple tactics such as duplicating a product marketing page and tracking orders through it. Steve Denner, Director of Adestra commented "After a long day and many conversations with many email marketers, almost everyone I've met uses email marketing intelligently. However, it is really refreshing that these marketers recognise there are ways in which they can improve their marketing further and I'm glad that Adestra have been able to provide some practical and helpful advice to help them do this." This confirms the empirical findings of a recent Adestra survey Adestra have conducted a detailed survey of 65 UK based marketers to investigate what they believe are the main challenges facing them within their email marketing. Both B2B and B2C companies participated including companies such as Ford Motor Company, Coors Brewers, Prudential, Investec Asset Management, RAC, Future Publishing Ltd, Cotton Traders and Reed Business Information. Main Findings
"Interestingly, both B2B and B2C marketers are facing similar challenges despite using email marketing in different ways. They want to learn more about issues such as deliverability and spam and most recognise that there are faults within their existing programs, especially in the way they manage their email contact database" He continued "With 80% of the UK marketers in the sample planning to use email marketing more in 2006, and the willingness of the sample to accept that there are numerous ways in which they could improve their email marketing program, I urge marketers to consider working with email marketing specialists such as Adestra to use their expertise when developing their email programs" Learn from other marketers Working within email marketing for over 5 years, Adestra's email experts have real-life experience of working with B2B and B2C players alike including publishers, event organisers, travel/ tourism providers, charities and many more- a unique opportunity to learn from the mistakes of others! Contact us We would welcome the chance to discuss your email marketing objectives and plans, and would encourage you to contact us. Free email marketing white paper Adestra have produced a white paper on the challenges that today's UK email marketers are facing when trying to implement their email marketing program The research is based upon a survey of 65 marketers before the show, discussions with over 170 contacts during the show and our ongoing dialogues with our clients. It includes Adestra's suggestions on how you can overcome challenges including:
Paul Crabtree is presently Marketing Director of Adestra (http://www.adestra.com), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others. Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com. Paul will draw on his 5 years of focused experience in working in online marketing for publishers.
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Confessions from email jail MarTech Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com On-demand Webinar: Email Marketing Tactics for a Successful Holiday Season Hotel News Resource The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today |
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