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Email Marketing Information |
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Internet Tip of the Week: Mistakes Count Against You
Before the advent of email most of us, other than sending out cards for special occasions, would write very few letters. If we did write a letter, it was carefully prepared, and considerable thought went into it. Today, with computer access available to most people, we have tremendously increased our amount of written communication, and sometimes fall into a trap. There are seven words that will serve as our guide and help us to communicate more effectively. Perhaps the first word to consider is "Brevity" - we receive and respond to more mail each day, than we would in a year, before the advent of the Internet. As we became experienced with email, we found certain shortcuts that we would never use in "pen and ink" communications. Many people simply copy the entire note to which they are responding, and make their comments. Others might lift a pertinent paragraph and respond. This is acceptable practice. Let's face it - unless you are socializing with a friend, if someone asks a question, they want an answer, and don't really care if you had rain last night. But, you can be too brief in your replies. I get email all the time, and don't have a clue as to what they're referring to. Criticism, whether perceived or real is probably next on the list. Some people write with a negative style, and while they are truly not being critical, their wording comes across that way. If you are making a suggestion to someone, or reporting a problem, if you expect positive results, be sure to couch your note in positive terms. Patience - I had a person write me 4 times in one day about a perceived problem. Now, most of us are not sitting at the computer 24 hours a day just waiting to receive email. A person must be given ample time to respond. This may take a day or so, or even longer. When I didn't "immediately" respond, the notes got nastier and nastier. If you act this way, you may be simply written off as a "crank" or a "pain in the neck", and never get an answer. Patience pays - and if you do send a reminder, be civil. Audience - since the web is truly world wide, remember that you may be speaking with a person limited in your primary language.While you don't want to appear condescending, your email should be written in short, concise sentences that are easy to understand. Words that have several meanings such as wound, produce or refuse should be avoided. Morality is always a big issue. What may be acceptable to one person may not be to another. Never use language that is even border line. Many people think that if someone uses words that are not acceptable in "polite" society, you might not know how to express yourself any other way, and be considered ignorant. Never use a "double entendre". We had a police chief of a neighboring town use the term "guido" in an internal memo to his staff. To many, the term "bennie" or "guido" simply means a summer resident. But this term was highly offensive to the Italian American community, and he quickly learned to choose his words more carefully. Sarcasm - this is always a double-edged sword. While something may be said with the best of intentions, another may interpret it the wrong way. Your best bet is to avoid it. While on the subject, the use of humor has to be done very carefully. What may be extremely funny to you, could be extremely offensive to someone else. Spam - most people get a number of emails every day, and much of it is unsolicited commercial email, which is immediately deleted.Always title your note so it doesn't blend in with all the other junk they receive. The spamsters are becoming more creative in this regard however, so you should probably try to give this a little extra attention. There are of course many other things, which should be avoided, such as spelling mistakes, punctuation errors, and the use of ALL CAPS. Try to couch your communications so you are not guilty of making these basic mistakes. This is especially true if your email is going to multiple people. The anonymity of the web doesn't always allow us the luxury we enjoyed when all we wrote was with "pen and ink" and knew exactly who would be reading it. Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday. Wednesday. and Friday. Instructions on how to place an ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm.
MORE RESOURCES: Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know Little Black Book Clearout Unveils Powerful AI Enhancements to Email Verification and Finder Tools, Setting a New Standard for Accuracy and Speed in the Industry Newswire :) Press Release Distribution Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it Marketing-Interactive Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce Email Marketing Integration in 2025: Key Benchmarks & Expert Guide by Selzy Newswire :) Press Release Distribution Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Hackers Abuse MailChimp Email Marketing Platform via Phishing, and Social Engineering Tactics CybersecurityNews Report: Association Email Open Rates Dropping Associations Now Email Design Trends for 2025 Designmodo MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Top Email Marketing Best Practices for 2025 DesignRush Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles Email Marketing Friday Forum MarketingProfs 40% of U.S. Consumers Unsubscribe From Marketing Emails Weekly—Strategies for Businesses to Re-Engage Business Wire Good Email Open Rate: Key Things To Know DesignRush The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns nationaljeweler.com |
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