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Email Marketing Information |
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Heres Why You Dont NEED a Blog
The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Different blog publishers have different types of content and objectives, just like e-zine publishers do. Content can vary greatly, but most blogs I see are used to share news about a certain business, project, person, or idea. I've also seen some with personal diaries, photos, mini-essays, and the like. Most blogs feature "here's what's on my mind" type entries written by only one person. Are blogs the next big thing? Well, people seem to love talking about them. ("Do you have a blog? Have you blogged? Want to blog me?") They're popular, easy to update instantly, and you don't have to worry about sp^m filters eating you up. Do you NEED a blog? Absolutely not. Blogs don't come close to the marketing power of an e-zine. They require your readers to come to YOU instead of your coming to them. My friend John Reese has a great blog at MarketingSecrets.com, in which he reveals results to his online marketing tests and news about his programs. (I love his stuff.) He posts to his blog much more than he publishes his e-zine. He says it allows him to share thoughts, resources, ideas, and strategies more quickly and easily. (You can see what his blog looks like here.) But honestly, I never think to go visit the blog, because I have to ... go visit it. Instead I faithfully read his e-zine that arrives right in my inbox. You May Want to Start a Blog If...
Free Tool Helps You Get Started If you'd like to start a blog, check out www.Blogger.com. It offers a Web-based tool that helps you publish to the Web instantly, whenever the urge strikes you. Just don't expect me to come read your blog! : ) (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: An Email Agency's 20-Year Arc: The New Product Lineup At RPE Origin 01/07/2025 MediaPost Communications Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista Why targeted email campaigns outperform conference sponsorships for physician recruitment Wolters Kluwer Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Digital Marketing Statistics By Benefits, SEO, Social Media, Email, Mobile, E-Commerce and Facts Coolest Gadgets Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Enhanced Email Analytics Trend Hunter Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Best Email Marketing Software and Solutions 2025 Business News Daily (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Email Marketing Tactics That Work Social Media Examiner Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Best Email Marketing Software (2025) 9Meters.com Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Email Marketing Strategies for B2B DemandScience Good Email Open Rates: Key Things to Know DesignRush 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub |
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