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Email Marketing Information |
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Heres Why You Dont NEED a Blog
The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Different blog publishers have different types of content and objectives, just like e-zine publishers do. Content can vary greatly, but most blogs I see are used to share news about a certain business, project, person, or idea. I've also seen some with personal diaries, photos, mini-essays, and the like. Most blogs feature "here's what's on my mind" type entries written by only one person. Are blogs the next big thing? Well, people seem to love talking about them. ("Do you have a blog? Have you blogged? Want to blog me?") They're popular, easy to update instantly, and you don't have to worry about sp^m filters eating you up. Do you NEED a blog? Absolutely not. Blogs don't come close to the marketing power of an e-zine. They require your readers to come to YOU instead of your coming to them. My friend John Reese has a great blog at MarketingSecrets.com, in which he reveals results to his online marketing tests and news about his programs. (I love his stuff.) He posts to his blog much more than he publishes his e-zine. He says it allows him to share thoughts, resources, ideas, and strategies more quickly and easily. (You can see what his blog looks like here.) But honestly, I never think to go visit the blog, because I have to ... go visit it. Instead I faithfully read his e-zine that arrives right in my inbox. You May Want to Start a Blog If...
Free Tool Helps You Get Started If you'd like to start a blog, check out www.Blogger.com. It offers a Web-based tool that helps you publish to the Web instantly, whenever the urge strikes you. Just don't expect me to come read your blog! : ) (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications 22 Email Marketing Platforms to Know Built In Email Marketing Friday Forum MarketingProfs.com Top Email Marketing Tools for Shopify Owners in the UK The London Economic IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Confessions from email jail MarTech The Best Email Marketing Software for 2024 Yahoo! Voices Email Marketing Friday Forum MarketingProfs.com Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report The future of email marketing lies in AI Fast Company Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report On-demand Webinar: Email Marketing Tactics for a Successful Holiday Season Hotel News Resource 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Best email marketing software in 2024 USA TODAY Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com |
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