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Email Marketing Information |
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Converting More Free Downloads to Paid Customers
Do you give web site visitors the opportunity to download a free trial of your product or service with the intention that they will come back and purchase? How are you following up with these visitors? Asking them to fill out a form and immediately giving them the download on the next page is not the best way to generate a quality opt-in list. Collecting accurate opt-in information from these visitors is essential to follow up education and making the sale. Download giveaway opt-in conversion is extremely simple when done with the correct process. Unfortunately many businesses are leaving significant profits and subscribers on the table by using the wrong methods. The Wrong Way A visitor comes to your site and they fill out a form to request your free download. Upon submission of the form they are taken to your thank you page where you provide the link to download. This person has been given your download but you have not given them a reason to subscribe to your list. They might have given you a fake email address and in all likelihood did give you a fake email knowing that they just need to get to the next page to receive your information. Since you can't follow up with them you might have lost a sale. The Correct Way Insert the AWeber opt-in form on your site. Within eye site of this form provide information about the importance of subscribing to your list. Add value to your list by giving them compelling reasons to subscribe. Make it clear that the download link will be provided in the email they receive after confirming their subscription. On your thank you page (or redirect page) they are taken to after they fill out the form you need to provide information on verifying. Verified opt-in allows you to ensure that the person subscribing did so with his or her own email address and didn't provide a fake or malicious email. Let the visitor know that they should check their email inbox. Tell them what the subject line of the email says so they know what to look for. Convey that they must click on the link inside to verify and receive the download link to your product. In the autoresponder they receive after verifying, give them the download link. Since they are subscribed to your list and have confirmed that the address they provided is valid you can effectively follow up providing more information about using the free or trial software, training tips, and further benefits or features earned by becoming a customer. Using these techniques you are sure to increase your sales when converting free downloads to paid customers. Sean Cohen, Director of Client Relations & Development of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses. Learn more: http://www.AWeber.com
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Friday Forum MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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