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How To Take Advantage Of Your Competition
When people market their business, they pay little attention to their competition. However, they can learn a lot from them. Your competition plays a large role in your business and in your marketing efforts, so don't ignore them. There is an old saying, "Keep your friends close, keep your enemies closer". In this case, your enemy is your competition. You shouldn't look at your competition as an enemy, but, as a guide or a valuable tool. Your competition can be an asset to your business. I want you to think about this for a minute, your competition is like having a one stop shopping center, they have it all. Let me give you an example, take a look at your fearsome indirect competition, they have it all. They may have targeted an area of the market that you've missed, on the web that's not hard to do. Who Are Their Link Partners One day when I was analyzing my competition I immediatley noticed something about their link partners, a lot of them were different, but some were the same. Let me give you an example, if you were to take three of your competitors, you may only find a few of them with the same link partners, other than that, a large portion of your competition's link partners will be different. Once you've found out who your competitor's link partners are, persuade them to link to you. By getting your competition's link partners to link to you, it will take some of your competition's traffic away and give it to you, bringing targeted traffic to your web site. How do find your competition's link partners? A couple of ways, one is you can use software like Arelis. Arelis will retrieve all the web sites that are linked to your competitor in minutes, saving you a boatload of time. Another way to find your competitor's link partners is by using Marketleap's Link Popularity Tool, which is free to use. Who Are Their Affiliates Another way to take advantage of your competition is to find out who their affiliates are. If you offer an affiliate program, this may be an ideal strategy for you. Track down your competition's affiliates and persuade them to promote your product or services, instead of your competitor's. If your competitors offer their affiliates a lower commission percentage than you, then you already have the upper hand. How? Affiliates are always looking for away to make more money and by offering them a higher commission percentage, they'll be able to increase their affiliate profits. How do you find your competition's affiliates? You can use the same methods to find their affiliates, as you would trying to locate their link partners, by using Arelis and/or Marketleap's Link Popularity Tool. Spying On Your Competition Thanks to the power of the internet, spying on your competition couldn't be any easier. You can easily find out what their marketing angle is, what they have for products, how much they are charging for their products, and any new products that they may be working on. If you were to go to your competition offline and evaluate their establishment, while taking notes on their products, you would immediately draw attention to yourself and get thrown out of the store. There is nothing worse than letting your competition know you are keeping tabs on them, but on the internet, it's completely anonymous. Your competition will never know you are there or what your doing there. When you pay a visit to your competition's web site, the first thing you want to know is, what their weaknesses and their strengths are. That way, you can capitalize on the opportunity of making their weaknesses, your strengths. About The Author Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com and the Author of Inside Internet Marketing. His book will show you how to laser in on your targeted market with unconventional marketing strategies to promote your web site without ever having to pay a cent in advertising. http://www.InsideNetMarketing.com.
MORE RESOURCES: New Lightspeed Data Shows Digital Marketing is Driving Engagement and Growth for Golf Courses PR Newswire My summer well spent: Studying digital marketing in the Czech Republic Xi'an Jiaotong-Liverpool University How to Become a Digital Marketer in 2024? Simplilearn 10+ Digital Marketing Companies in the USA- 2024-25 Customer Think Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social 7 Free Digital Marketing Tools For Small Businesses CO— by the U.S. Chamber of Commerce Internet Marketing Association Wraps One of the Largest Artificial Intelligence Conferences in America PR Newswire Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains Search Engine Land Digital Marketing for Car Dealerships [2023-2024 Guide] Spotlight | DesignRush Amazon Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing for Restaurants (2024) Spotlight | DesignRush Top 23 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub The 43 best marketing resources we recommend in 2024 Sprout Social 10 Best SEO Services Of 2024 Forbes In-flight Internet Market Size, Share & Forecast Report, 2024-2032 Global Market Insights Coca-Cola Marketing Strategy 2024: A Case Study Simplilearn Digital Marketing Dynamics of 2024 Martechcube Social media - statistics & facts Statista Best online marketing service of 2024 TechRadar 11 AI marketing tools your team should be using in 2024 Sprout Social Global In-flight Internet Market Forecast to Reach $2.1 GlobeNewswire KFC Marketing Strategy 2024: A Case Study Simplilearn McDonald's Marketing Strategy - A Case Study Simplilearn What Exactly is Digital Marketing in 2024? Entrepreneur 10 Essential Digital Marketing Tools for a Successful Small Business Spotlight | DesignRush Top 10 Digital Marketing Trends For 2024 Search Engine Journal How SMBs are approaching digital marketing in 2024 Search Engine Land Guidance on regulatory measures aimed at restricting digital marketing of breast-milk substitutes who.int KWEB China Internet Market Volatility FAQ KraneShares 5 Tips for Your Digital Marketing Strategy in 2024 Social Media Today Tesla Marketing Strategy 2024: A Case Study Simplilearn 15 eCommerce Marketing Strategies for 2024 Spotlight | DesignRush The New Rules of Marketing Across Channels HBR.org Daily 18 Digital Marketing Agencies in Austin to Know Built In Austin |
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