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Internet Marketing Information |
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Overcoming The Fear Factor In Online Sales
No I am not talking about the classic board game, that Aunt Hester bought you the past two years for your birthday! Risk is what first time visitors to your website views your product as. Before they spend their hard earned money they want to know that your product is worth it. Shoppers today see so many offers, so many sales pitches that they are trained to be skeptical about many products. This is even more the case when selling over the internet because many of your potential customers do not know you. In the offline word they could walk into your store and talk to you, online you are just another person fighting to take their money. It is proven that if you alleviate the fear associated with making a first time purchase your initial sales will increase by 10% and these customers are more likely to purchase from you in the future. Why? Because you stand behind your product and they know if they are unhappy you will give them a full refund! If you are confident in your product, show it to your customers by offering a strong guarantee that removes the risk associated with the purchase. If you can offer a lifetime no hassles, zero questions asked guarantee do so! I know you think this sounds risky, but it really is not. How do I know this? I did an extensive test with very similar products offering different lengths of money back guarantees. I was surprised when I found out the longer the guarantee the less returns I received. Having a short guarantee makes the customer rush through using your product, so if they are unhappy they can return it within the allotted time period. With a longer guarantee they can use your product at their own pace which will allow them to see the great results of owning your product. So what is the absolute shortest guarantee I would offer? Well 30 days is too short, the bare minimum I would say is 90 days, but remember the longer the better! Are you still scared about offering the longer guarantee? Shame on you! Not really, that is a valid concern. In general most customers use the guarantee as an additional reason to buy your product; it makes them feel safe and secure. Unless they simply hate your product or service people are usually too lazy to return it, or they put it off until tomorrow, which usually never comes. But just in case the guarantee is their shining like a big block of gold! All in all, as long as your returns are under the 10% that you have increased you sales by (which any quality product should be) you have nothing to lose by offering a RISK FREE guarantee. About The Author Derrick Pizur runs ResellerEdge.com, a high quality multiple domain, user friendly, web hosting company that offers a 90 day money back guarantee on all hosting services. A truly risk free web host!
MORE RESOURCES: Digital Marketing Grad Makes Data-Driven Decisions at Johnson & Johnson Full Sail University (PDF) The Significance of Digital Marketing in Shaping Ecotourism Behaviour through Destination Image ResearchGate Google Broke the Law to Keep Its Advertising Monopoly, a Judge Rules The New York Times How Starlink took over Africa’s largest internet market Rest of World Top 18 Digital Marketing Influencers Simplilearn.com Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record Digital Marketing for Doctors The HIPAA Journal 14 Benefits of Digital Marketing in 2025 Simplilearn.com How to Learn Digital Marketing in 2025 Simplilearn.com Is Digital Marketing a Good Career: Unveiling the Truth Simplilearn.com Amazon Marketing Strategy: A Case Study Simplilearn.com Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Exploring Starbucks Marketing Strategy: The Success Secret Simplilearn.com Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 McDonald's Marketing Strategy - A Case Study Simplilearn.com Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Jim Boykin – Internet Marketing Ninjas Business & Leadership Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company Tesla Marketing Strategy: A Case Study Simplilearn.com The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Offline Marketing Tactics for the Digital World Business.com 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com Top 20 Social Media Interview Questions for 2025 Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire Topic: E-commerce worldwide Statista 24 AI marketing tools your team should be using in 2025 Sprout Social A Case Study on Apple Marketing Strategy Simplilearn.com Zomato Marketing Strategy: A Case Study Simplilearn.com How Much Do Social Media Influencers Make? Business.com Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub Top 25 Marketing Newsletters (2024) Exploding Topics Full Sail Hosts Virtual AI Marketing Summit Full Sail University Best online marketing service of 2025 TechRadar Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 15 Creative Marketing Ideas To Grow Your Business Simplilearn.com How to Keep Up With Digital Marketing Trends Business.com 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Top 2025 digital marketing trends: AI, MMM, and more Think with Google Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire 10 Tech Trends for Marketing Teams to Watch Business News Daily Top 8 CEOs of Digital Marketing Agencies in New York Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Why Marketers Are Spending Less on Social Media Harvard Business Review The Scope of Digital Marketing in 2025 Simplilearn.com 10 B2B Marketing Trends For 2024-2027 Exploding Topics AI agents in SEO: What you need to know Search Engine Land Lawyer marketing: 10 tips for planning your next social media campaign Class Action Lawsuits 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink 2024 Advertising Expenditures in Japan: Detailed Analysis of Expenditures on Internet Advertising Media dentsu.co.jp 12 Automotive Marketing Strategies for 2025 DesignRush 13 digital marketing trends you should plan for in 2025 Search Engine Land Starlink conquers the African internet market Le Monde.fr 16 digital marketing platforms to check out in 2025 Sprout Social 36 Instagram statistics marketers need to know in 2025 Hootsuite Blog 25+ Best SEO Tools to Empower Your SEO Endeavors Simplilearn.com 9 free online advertising ideas for your business Yelp for Business SEMrush Influencer Marketing Hub How to Become a Digital Marketer in 2025 Simplilearn.com |
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