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Internet Marketing Information |
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My Dog Ate My Website
I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail. You probably have me pegged... I am an information junkie. I can't seem to get enough. I started exploring the world of on-line marketing at the beginning of the year to help some of my clients grow their business. Over the past few months I have been drinking out of a fire hose. Event though internet marketing is much smaller that the other media channels it is a really interesting, sophisticated and serious business. I suppose my experience with Fortune 1000 eCommerce consulting and participation in several DOTCOM era start-ups made a little arrogant. I felt like I knew what was going on the internet. Yeah, right. My foray into internet marketing now reminds me of the last time I decided to buy a dog. My quest for the perfect dog led me to a library and the internet to research dog breeds. Then I had a couple of discussions with my wife and kids to figure out what size, personality, etc. that we were looking for. While we were thinking of making a purchase, we noticed a sign for a dog show. Have you ever been to a dog show? Do you have any idea about the time and money that this country spends on keeping dog genes sorted, categorized, primped, poofed, and pimped. It's huge! And world of dog breeding is a lot like the world of termites. If you don't go looking for it, you don't know it's there. At the dog show we saw lots of great breed, met breeders and made appointments to check out puppies. By the time we were done we were experts and we picked a great dog, a Brittany Spaniel and named him McKenna. We knew he was going to be perfect and he was. He was a perfect nightmare; tons of energy and an amazing athlete. He drove us nuts and destroyed our place. We found that we really should have had a demo before we bought. But we hung in there and eventually we found a solution. Internet marketing is not hiding but you really have to look hard to find out how it works and who is making money. It's responsible for $10 to $25 billion annually, but nobody is really measuring. This young industry is made up of a wild mix of players: Marketing Guru's, Affiliate Marketers, Product Sourcing Directories, Drop Shippers, SEO Experts, Link Managers, and on-and-on. The whole thing is still very much in the hands of cowboys, and not controlled by big corporations. I really like that. So I recently inked my first agreement to market a product. I launched a modest web site, waited, and watched. To my surprise, nothing happened. Nobody came - no search engines crawled - hmmm?. Is it time to take the dog back? I don't think so. I find most things I need on the internet without too much trouble. If marketers are winning my attention then I'm sure that "mercenary" marketers are willing to share their secrets. I just need to get the right mix of tools and information to take care of my current challenge. The great thing about the net is that you can often demo and test before you commit to a lifelong relationship. John Thomas is a business consultant who works exclusively with entrepreneurs and owners of small and mid-size businesses. Track his foray into online marketing at http://trafficisthekey.com and soon at http://inet-marketing-101.com
MORE RESOURCES: Digital Marketing Grad Makes Data-Driven Decisions at Johnson & Johnson Full Sail University (PDF) The Significance of Digital Marketing in Shaping Ecotourism Behaviour through Destination Image ResearchGate Google Broke the Law to Keep Its Advertising Monopoly, a Judge Rules The New York Times How Starlink took over Africa’s largest internet market Rest of World Top 18 Digital Marketing Influencers Simplilearn.com Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record Digital Marketing for Doctors The HIPAA Journal 14 Benefits of Digital Marketing in 2025 Simplilearn.com How to Learn Digital Marketing in 2025 Simplilearn.com Is Digital Marketing a Good Career: Unveiling the Truth Simplilearn.com Amazon Marketing Strategy: A Case Study Simplilearn.com Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Exploring Starbucks Marketing Strategy: The Success Secret Simplilearn.com Types of Digital Marketing: The Marketer’s Toolkit for 2025 Simplilearn.com Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 McDonald's Marketing Strategy - A Case Study Simplilearn.com Starlink Faces New Rivals in Satellite Internet Market Technology Magazine Jim Boykin – Internet Marketing Ninjas Business & Leadership Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company Tesla Marketing Strategy: A Case Study Simplilearn.com The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Offline Marketing Tactics for the Digital World Business.com 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com Top 20 Social Media Interview Questions for 2025 Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire Topic: E-commerce worldwide Statista 24 AI marketing tools your team should be using in 2025 Sprout Social A Case Study on Apple Marketing Strategy Simplilearn.com Zomato Marketing Strategy: A Case Study Simplilearn.com Top 8 Digital Marketing Agencies in New York Influencer Marketing Hub How Much Do Social Media Influencers Make? Business.com Top 25 Marketing Newsletters (2024) Exploding Topics Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Best online marketing service of 2025 TechRadar Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Top 15 Creative Marketing Ideas To Grow Your Business Simplilearn.com 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte How to Keep Up With Digital Marketing Trends Business.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google Top 10 Digital Marketing Trends For 2025 Search Engine Journal Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 10 Tech Trends for Marketing Teams to Watch Business News Daily Top 8 CEOs of Digital Marketing Agencies in New York Influencer Marketing Hub Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Improving online advertising through product and infrastructure blog.mozilla.org Why Marketers Are Spending Less on Social Media Harvard Business Review The Scope of Digital Marketing in 2025 Simplilearn.com 25 YouTube stats marketers should know in 2025 [Updated] Sprout Social UCC Everywhere ready to keep churches connected in a digital world United Church of Christ 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink 2024 Advertising Expenditures in Japan: Detailed Analysis of Expenditures on Internet Advertising Media dentsu.co.jp 13 digital marketing trends you should plan for in 2025 Search Engine Land Starlink conquers the African internet market Le Monde.fr Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Data Security Threats that Could Endanger Your Digital Marketing Agency...and How to Avoid Them DMNews 16 digital marketing platforms to check out in 2025 Sprout Social 36 Instagram statistics marketers need to know in 2025 Hootsuite Blog 25+ Best SEO Tools to Empower Your SEO Endeavors Simplilearn.com |
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