![]() | |
![]() | |
![]() |
Internet Marketing Information |
|
![]() |
Defining the Relations Between Blogs, E-zines, RSS, and E-mail
Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy? The most common missconception is comparing blogs and e-mail, with many bloggers actually touting blogs as a replacement for e-mail. The truth is, there's no comparison at all, just like comparing apples and oranges. The second missconception is believing that RSS and blogs are somehow strongly related or even that RSS is good only for delivering blog content. The result of this on one side are marketers who do not see RSS as a full-powered communicational channel, and bloggers on the other side who refuse to see e-mail as a viable content delivery vehicle. Let's set the record straight ? RSS and e-mail are content delivery channels; the tools that enable us to deliver our content to end-users, and in the case of RSS, to other websites as well. Blogs and e-zines are two different internet media content formats, differing in how/what content is provided and presented through them. Explained in even simper terms: Blogs and e-zines or newsletters are "the what" --- what you publish online ... the content side. RSS and e-mail are "the how" --- how you get that content or information to the reader ... the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. Blog content and e-zine content can both be delivered via RSS and e-mail, and there is no direct business/logical relation between, for example, blogs and RSS. Saying that "blogs have some attributes & features that email lacks" is in fact comparing two completely different things (an internet media content format with a content delivery channel), which are not directly related. What makes sense, for example, is comparing e-zines and blogs ... Blogs are "personal" conversations, opinions and news, delivered in a linear structure, usually written in a more personal style, and confined to a limited number of content types. E-zines on the other hand are more similar to magazines or newspapers, carrying content presented in a complex non-linear content structure, and having the ability to carry many different content types that do not mix well together if provided through a linear content structure. A typical e-zine might include: --> an editorial; --> a leading article, representing the prevailing topic of a specific e-zine issue; --> supporting articles, clearly structured to show they are secondary to the leading article; --> links to "best of" blog posts in the given timeframe; --> links to the most relevant forum topics and posts; --> a news section; --> a featured client case study; --> different advertisements (banner ads, textual ads, advertorials etc.); --> a featured consultant; --> a Q&A section; --> a featured whitepaper; --> etc. Providing all of this content demands a complex content structure and a strong and experienced editor. The blog format simply does not provide the level of structure needed to effectively present such a complex content mix. But that's not to say that blogs are in any way inferior to e-zines, they're just different. And businesses need both, and they need to deliver both via RSS and e-mail. However, what is worrying is that some seem to think that e-zines and e-mail are "backward". That's a dangerous line of thought that comes close to shooting yourself in the foot. Personal preferences towards content delivery channels and internet content media formats have no place in business. What matters is what our audiences want and how they want it. Our goal must be to satisfy as many of "our people" as possible, implementing all the tools and technologies needed to achieve this goal. Letting our personal preferences get in the way is dangerous at best. And even if 90% of our customers/prospects/partners (etc.) preferred RSS to e-mail to receive our content, it would still be good business practice to provide both. Copyright 2005 Rok Hrastnik Find out immediately how you can power your online business with RSS and integrate it in all of your marketing. Request the free 28-page Business Case for RSS report, with easy-to-follow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa14
MORE RESOURCES: Is internet marketing better ad nauseam or ad infinitum? | New In Town Chico Enterprise-Record 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Deloitte Digital Marketing for Doctors The HIPAA Journal Why B2B marketers glob on to more AI for bigger gains Digital Commerce 360 14 Benefits of Digital Marketing in 2025 Simplilearn.com Jim Boykin – Internet Marketing Ninjas Business & Leadership The Best SEO Conferences For 2025 (Virtual And In-Person) Search Engine Journal Tesla Marketing Strategy: A Case Study Simplilearn.com Advanced digital marketing strategies for startups: Leverage AI for content optimization and personalization Fast Company Starlink Faces New Rivals in Satellite Internet Market Technology Magazine 24 AI marketing tools your team should be using in 2025 Sprout Social Topic: E-commerce worldwide Statista Falcon Digital Marketing Announces Launch of Lead Generation Services for Home Service Companies GlobeNewswire 36 Instagram statistics marketers need to know in 2025 Hootsuite Blog Juice Media Expands Mobile and Digital Marketing Capabilities Through Acquisitions of Mooko and MDG PR Newswire How to Keep Up With Digital Marketing Trends Business.com Lawyer marketing: 10 tips for planning your next social media campaign Class Action Lawsuits Top 8 Digital Marketing Agencies in Los Angeles Influencer Marketing Hub Is Digital Marketing a Good Career: Unveiling the Truth Simplilearn.com Top 2025 digital marketing trends: AI, MMM, and more Think with Google How Much Do Social Media Influencers Make? Business.com Zomato Marketing Strategy: A Case Study Simplilearn.com 13 Top Marketing Trends (2024 & 2025) Exploding Topics Top 8 Digital Marketing Agencies in Houston Influencer Marketing Hub Best online marketing service of 2025 TechRadar Amazon Marketing Strategy: A Case Study Simplilearn.com Top 25 Marketing Newsletters (2024) Exploding Topics Top 8 CEOs of Digital Marketing Agencies in Houston Influencer Marketing Hub Coca-Cola Marketing Strategy: A Case Study Simplilearn.com Top 9 CEOs of Digital Marketing Agencies in Los Angeles Influencer Marketing Hub 16 digital marketing platforms to check out in 2025 Sprout Social 10 Tech Trends for Marketing Teams to Watch Business News Daily In-flight Internet Market Size, Share, Industry Report, Revenue Trends and Growth Drivers MarketsandMarkets 10+ Digital Marketing Companies in the USA- 2024-25 CustomerThink How to Learn Digital Marketing in 2025 Simplilearn.com 10 B2B Marketing Trends For 2024-2027 Exploding Topics Niche marketing: How brands can use influencers to reach niche pockets of the internet Sprout Social Starlink conquers the African internet market Le Monde.fr 12 Automotive Marketing Strategies for 2025 DesignRush 11 of the Best Digital Marketing Schools: From Certificates to Postgrad Programs Influencer Marketing Hub (PDF) A Meta-Analytic Examination of the Effects of Personalized Digital Marketing on Consumer Purchasing ResearchGate 20+ Must-have Digital Marketing Tools: Skyrocket Your ROI Simplilearn.com In-flight Internet Market Size, Share & Analysis Report, 2025-2034 Global Market Insights Inc. How to Become a Digital Marketer in 2025 Simplilearn.com Top 18 Digital Marketing Influencers Simplilearn.com KFC Marketing Strategy: A Case Study Simplilearn.com Starlink innovates and forges partnerships, aims to dominate satellite internet market DIGITIMES Asia Top Marketing Trend Predictions for 2024 CMSWire.com Top 22 Online Marketing Platforms for Digital Marketing in 2024 Influencer Marketing Hub Visionaries X: A Leader Disrupting Internet Marketing ACCESS Newswire Brandwatch 2024 Digital Marketing: Marketers Embracing AI Marketing Tech News Social media - statistics & facts Statista 16 Of The Best Social Media Marketing Courses in 2024 Search Engine Journal |
![]() |
![]() |
![]() |
RELATED ARTICLES
Blog and Ping - A Search Engine Traffic Bonanza Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog. You Can Become A Successful Internet Entrepreneur! Everyday people ask me if they will make money with the internet. Of course i said. Building Consumer Confidence Builds Sales Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. The Facts You Should Know About Internet Marketing I wakeup this morning and see my lovely wife. She was sleeping and looking like angel. Viral Marketing - Use This Free Reminder Service to Go Viral The busier you are the harder it is to remember all those appointments. Now you can get an E-Mail everyday to remind you of all your important appointments. Seven Easy Steps to Boost Your Professional Image With Adobe Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today's most effective tools. Begin An Internet Empire! Well, I'd first like to talk about what exactly has inspired you to read this article. Was it just look that you've stumbled across it or was it because it was free or was it because you wanted a free and ultimately invaluable resource on starting your own Internet business. 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face I bet you can't tell me.. Attitude - The Marketers Most Important Trait Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. Fast Forwarding Your Business with Instant Messaging Instant Messaging is rapidly becoming accepted in the business community as a viable communications tool and process - it's faster than e-mail, free on the client side, even a novice user can easily grasp the interface in just a few minutes and it enables remote workers and business partners to "talk" and share files and information effortlessly using the in-place infrastructure of the internet. Its mushrooming in popularity too - according to IDC, corporate and general business users will jump from 5. Think Your Way to the Gold Online! If you have ever wanted to know HOW the Internet Experts make money on the Internet, then this article could be the most important report you have read this year!Over the next few articles you are going to receive information that will blow your mind, it will stretch your reality and most of all it will make you want to take action to learn more about the skills of making money on the Internet.The 5 Internet Experts you will here about all started out a lot like you and me. Subconsciously Command Your Readers To Buy Tell your readers what they are probably thinking, feeling or doing as they read your ad copy. This strategy will usually trigger their own subconscious mind to bring out these feelings or actions. Choosing Effective Programs for Your Internet Marketing Plan Objectives, strategies, and tactics (i.e. Free Marketing = Effective Marketing According to Google.com there are over three billion web pages online today. Guaranteed Sign Ups-What Are They? Every business needs customers that's axiomatic.When you work on the net, the only way to get customers is to get them to your website. 10 Sure-Fire Viral Marketing Strategies To Increase Traffic To Your Website "Viral Marketing" is giving something away for free and allowing people to pass it on to others. The main purpose of viral marketing is to spread your message to as many people as possible without having to spend any money for advertising. Gas, Air, and Spark - How Internet Marketing is Like a Cars Engine I've never been much of an automobile mechanic, but about 25 years ago an old friend instructed me in the mysteries of how to find out why my old car wouldn't run."You see," he said, "when an engine won't run, it's got to be one of three things. Internet Marketing - Long Term Strategy Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Writing Your Own Entrepreneur Success Story The world of entrepreneurship is a difficult one full ofups and downs. In order to rise about your struggles andsurvive amidst the headaches and heartaches, you will needto learn the key to entrepreneur success. Make Your Real Estate Website Visible! So, you've created a Website to highlight your realty services and listings. Now all you have to do is wait for the customers to roll in -- right? Wrong. ![]() |
home | site map |
© 2006 |