Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resourceever created, you have no doubt seen simple, onesentence, pot-shot solutions to all of your problems:You will only be successful if you think you aresuccessful. You will make money if you work hard.Think outside of the box. Content is king!

. . .If you fail to plan, you plan to fail.

How can this possibly help me, you think. These peopleare just crack-pots! They do not actually have any realhelp to offer me--just general advice, which reallyhas no practical implications for me and for my business.

This is exactly what I thought and this is now what I see newer marketers and affiliates saying. I was alwaysskeptical of general advice. I thought success stories thatended with an exhortation to "work hard" and "make plans" and "think outside of the box" were just plain worthless.

What I now know (what I have learned as I slowly became moresuccessful) is that this "common wisdom"--which I initiallyregarded as foolish and too unspecific--was actually the best advice available on the internet and it didn't evencost me money.

These simple cliches make up the best possible over-arching structure of complex business and marketing plans. Theyarbitrate the decisions of the most successful internet marketers. And when marketers decide to be short-sighted and deny these cliches for quicker returns, they are smacked-down and brought to reality or ruin by themanifestation of these cliches.

As someone who has received many brutal, unrelenting smack-downs from the Internet, I can verify this.

So what is it about these cliches that give them suchuniversal, lasting truth?--They ignore hype. They ignorenuance. They don't marry a fad. And most importantly,they are results-oriented.

They don't give you the specifics. They tell you what tofocus on--broadly--and allow you to find the best way tonuance, build, and strengthen that simple concept,which ultimately should to be your choice, anyway. Just think: if we all tried to occupy the same niches,optimize for the same keywords, and advertise on the samesites, then none of us would be making money (and this isactually why quite a few of us do not make money).

If you create an ebusiness according to these simple cliches, you will not become wildly successful overnight.You will not find that silver bullet to turn everythingaround. You will simply create a solid, practical businesswith linear increases that achieves realistic outcomesand will one day--with enough work--become that profit-pulling empire you have dreamed of since day one.

That's great. But how do I apply these ethereal parcelsof "wisdom" to my real ebusiness?--Through structural adjustments and long-term planning, the two mostimportant parts of building a successful, long-terminternet business.

Unfortunately, too many new internet marketers--in theireagerness to see immediate results--refuse to plananything. Instead, they rush forward, purchasing products and services and piles of nonsense that, no matter how goodthey are, cannot be useful unless implemented within asolid business plan.

They get frustrated. They give up. They fail.

Other internet marketers, weary of trying new plans, constantly pound away on unprofitable ideas that alsowill never achieve long-term results. They purchasethousands of clicks, impressions, and guaranteed visitors. They never remake the amount they spenton advertising.

They get frustrated. They give up. They fail.

They never sit down and create plans. They neverfollow up with those plans and revise them as theygo. They make no structural adjustments to theirbusinesses to reflect their successes and failures.

They react to everything immediately or just stagnatealtogether.

But you are different. You will no longer do this.You know that content really is king. And that ifyou want to succeed, you really must work hard.

You know that when you make a new product, youhad better be thinking outside of the box or elseyou will be smacked-down by those stupidcliches that make you cringe whenever someone repeatsthem.

So set goals and try to achieve them. Make yourbusiness results-oriented. Stop hinging your entireinternet business career on a single marketing fad.Don't count your e-chickens before they hatch!

. . .And most importantly of all, always remember:if you fail to plan, then you plan to fail.

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You may use this article for reprint, as long as it remains unaltered and the resource box and author information are included. - Isaiah Hull

Isaiah Hull is a widely-published business tips writer,a professional internet marketer, an affiliate programPTL, and the publisher of two ebusiness and marketingtraining courses. Hull earns an income by trainingordinary people to use simple, replicable, step-by-stepplans to earn any amount of income on the internet. Onesuch plan can be found at the following URL on his website:http://www.workathomerightnow.net/