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Dont Get Hacked - A Guide to Protecting Your Business from Thieves
You've seen it in the news - 40 million credit cards exposed! With all the news about web sites being hacked and cyberthieves stealing credit card numbers and other personal data,it's no wonder that some shoppers are still hesitant to providepayment information online. You don't have to be. Is it enough that users trust you? Common marketing wisdom shows that one of the most valuableassets any Internet Marketer has is trust. People go to extrememeasures to build this trust - online pictures, testimonials,audio - some even go as far as to open storefronts to givepeople that "good feeling". But all of this may simply not be enough. A recent Harris Interactive survey found that 75 percent ofconsumers polled worry that companies will share personal datawith other corporations without permissions, while 70 percentdoubt the security of online transactions and 69 percent fearthat hackers will steal their personal data submitted online. You see, just because a user trusts you, doesn't necessarilymean that the customer trusts your website oryour payment processor. Once you've established rapport with your customer base,the next step is to build trust in your website. Whether you collect credit card information yourself, or havea third party processor handle your transactions for you,it's crucial that people understand that you are seriousabout protecting their privacy and information. Here's a few things you can do to help out. *) Install a Secure Server Certificate on your server to closethat "lock" on people's browsers. Even if you don't collectcredit card information, people feel better about havingthe information they send to you be secure. Also, considerusing a "top tier" Certificate provider, such as Verisign.While other providers may have nearly equally secure solutions,the reason you are buying the certificate is to instill trustin your customers, which other providers do not necessarilyhave in abundance. *) Have a clear, clean privacy policy statement in additionto the "legalese" required by the FTC. If you don'tsell addresses, tell people so. *) Secure your server. I know that this seems obvious, but mostpeople pay no attention to their webserver or the softwarethey are running. Knowing what software you have running,and keeping up-to-date on patches will help significantly. *) Install an Intrusion Detection System (IDS) I estimate 73%or more of all websites have no intrusion detection systemin place. What this means is that not only can most websitesbe hacked easily, it is very likely that the website ownerhas no clue if they have been compromised. *) Turn off unneeded services and ports, and uninstallunused software. The premise here is that the less "stuff"on your machine, the less chance for exploit. For example,MySQL listens on the Internet for messages form other servers,yet most small websites access the database system only fromthe machine it is running on. It is very simple to makeMySQL "invisible" to the Internet - making it much moresecure if you don't need to access it from other systems.There are many, many more simple techniques like this you canapply to your server to keep hackers out. In summary, consumers are quickly becoming Internet savvyand they take their privacy seriously. There is nothing,and I mean nothing, that can hurt your credibility morethan your customers and potential customers getting SPAMto email addresses that they provided only to you - inthe best case, they will think that you sold their address.Responding that no, you didn't sell their address, but someonehacked your server and stole ALL their personal informationwon't make them feel a whole lot better about doing businesswith you in the future. Nick Temple is an e-commerce and security specialist that hasbeen practicing online for over 10 years, since 1994.Some previous clients include Verisign, Sun Microsystems,and Coupons.com. His new website, http://www.DontGetHacked.inforeveals that Internet Marketers are prime targets for hackers,and what you can do to stop them cold.
MORE RESOURCES: Opinion | Banning TikTok Won’t Solve Your Data-Security Problem The Wall Street Journal He’s a Security Guard at the Met. Now His Work Is Showing There. The New York Times Why does Trump want Greenland and the Panama Canal so badly? One reason may surprise you - USA TODAY Japan links Chinese hacker MirrorFace to dozens of cyberattacks targeting security and tech data ABC News Remarks at a UN Security Council Briefing on Nonproliferation and the Democratic People’s Republic of Korea United States Mission to the United Nations Sweet Security Partners with Illustria to Offer Proactive Open-Source Supply Chain Risk Management GlobeNewswire Krebs on Security – In-depth security news and investigation Krebs on Security One week later: New Orleans debates security, memorial grows, more chemicals found FOX 8 Local First New in 2025: Counties Should Prepare Now for the Upcoming HIPAA Security Rule Update National Association of Counties Special ops forces seek to manage digital footprints, achieve ‘security through obscurity’ DefenseScoop Pope to celebrate Jubilees for Communications, security forces Vatican News - English White House program to certify the security of IoT devices goes live Cybersecurity Dive U.S. citizen denied entry into Poland after security staff object to handwritten notes in passport ABC News Remarks at a UN Security Council Briefing on the Political and Humanitarian Situations in Syria United States Mission to the United Nations Stowaways on planes and inside landing gear raise worries about aviation security The Associated Press Brillion Achieves SOC 2 Type 2 Compliance, Reinforcing Commitment to Data Security and Privacy Business Wire Opinion | Biden’s ‘security’ concern about TikTok and U.S. Steel is doubly specious The Washington Post New Orleans Homeland Security criticized during terror attack probe WDSU New Orleans Border security is national security Foundation for Defense of Democracies Tidal Cyber Acquires Zero-Shot Security to Enhance Threat Intelligence Mapping Capabilities Business Wire The Rio Treaty's Security Pact and Unintended Consequences of Threatening Canada, Greenland, and Panama Just Security Swimlane Hero helps solve complex security operations problems Help Net Security Security guard catches DJ molesting 12-year-old boy at California mall, officials say Sacramento Bee UN aviation agency confirms recruitment database security breach BleepingComputer Who is Acronis’ New Chief Information Security Officer? Cyber Magazine AITX's RAD-R Welcomes Steve Danelon as President, Strengthening Leadership for Residential Security Solutions GlobeNewswire Fort Smith Public Schools to integrate AI gun detection software in security cameras Northwest Arkansas Democrat-Gazette Orange Bowl pep rally security includes surveillance cams, law enforcement on the ground - CBS Miami Security Industry Association Welcomes New Perimeter Security Subcommittee Leaders Security Sales & Integration BreachLock Unveils Unified Security Testing Platform for PTaaS, ASM, Continuous Pentesting, and Red Teaming PR Newswire Update on former Vigo County Security Annex demolition MyWabashValley.com Alois Brunner, the Nazi ‘butcher’ who trained Syrian security Al Jazeera English Marine Corps bases take increased security posture The Island News – Beaufort, SC When It Comes to Security, Europe Is Whistling Past the Graveyard World Politics Review Synology Launches ActiveProtect: Simplifying Enterprise Data Protection with Unmatched Security, and Scalability Business Wire Japan links Chinese hacker MirrorFace to dozens of cyberattacks targeting security and tech data The Associated Press Security and Sanctions in Post-Assad Syria The National Interest Online Security consultant denied profiteering in defamation case against CNN WMBB - mypanhandle.com 2025 Security Industry Predictions: Jon Adams, Vice President of Sales, DMP Security Sales & Integration Eric Trager tapped for Mideast slot on Trump’s National Security Council The Times of Israel Can Washington handle two weeks of high-security pomp along with a heavy burst of snow? The Associated Press Washington Township Police to launch security risk assessment program for businesses Bellefontaine Examiner New Orleans hires consultant to review security after Bourbon Street attack. See who has the job. NOLA.com New Orleans attack prompts tighter security in D.C. ahead of inauguration, Carter funeral The Chicago Cusader Newark Airport makes list of Top 10 craziest security catches New Jersey 101.5 FM Base steps up security measures following terrorist attacks Mountain Home News |
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