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Traffic Building Information |
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What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely. The idea with web site statistics, then, is to look for trends. Instead of looking at the numbers a concrete items, look at them over time to see if they're increasing or decreasing. For example, if you do an internet marketing campaign, then look at your web site statistics to see if the campaign increased the number of hits to your site. With that said, here are some numbers you should look at: Visitor Information There are three areas that are important to review each month and during each marketing campaign. The number of unique visitors will help you to determine whether your site is receiving more or less visitors each month. The location tells you what country, and sometimes what State, the visitors are coming from. This is important if you're concerned about your global reach to other countries, or if you've done a marketing campaign in other States. Note that this is the State of the ISP where they connected to the Internet. Because AOL is in Virginia, you will have an inordinate amount of Virginia visitors, even though these people are actually all over the USA. An important distinction is the concept of "visitors" versus "hits". Each person who visits your site is considered a "visitor". Each time a visitor looks at a page, that page and its contents are accessed, including the graphics on the page. As example, say that your home page has two graphics on it, plus some text. That is considered THREE elements on the page. When a visitor visits that page once, your statistics will show ONE visitor and THREE hits. Time of Day Activity This area of your statistics helps you to determine which days of the week have the most activity, and which time of day is the most active. This can be helpful to know when to schedule chats and teleclasses. For instance, if Wednesdays at 3PM are popular times for your site, they may be popular times for teleclasses. It's important to note here that one of the most popular times for people to search the web is weekdays after lunch. (People are at work and having a sugar low after digesting their lunch and are surfing the net instead of working.) If this is a popular time for people to be surfing the net, then this might also be a popular time for an internet chat on your web site. Referrals This section of your statistics will tell you who is sending people to your web site. It lists which search engines people use, as well as which keywords or key phrases people use to find your site. In addition, this section will also list what other sites are linking from their site to your site. (When someone links from their site to your site, it's called an "inbound link" or "incoming link".) Pages This section of your statistics will help you to determine which pages are visited most often, how long people stay on a page (presumably to read it), and which page people exit your site from. Again, trends matter here more than the concrete numbers. Are certain pages more popular than others? Are people only spending 5 seconds on a page that should take 3 minutes to read? Error reports This section tells you where people had problems accessing your site. If people try to access a certain page and can't, it will be recorded here. If your site has been unavailable, you'll see these numbers rise. For a list of all internet error message numbers and they're corresponding meaning, check out this website: http://www.webopedia.com/quick_ref/error.asp Conclusion As you can see, there are many number to look at in your statistics, and many ways to interpret them. If you pay more attention to trends and problems, and less attention to actual numbers, you'll be ahead of the game! About The Author © 2004 Karyn Greenstreet. Karyn Greenstreet is a Self Employment expert and small business coach. She shares tips, techniques and strategies with self-employed people to create and grow their businesses, stay focused and motivated, and perform at their peak. Visit her website at www.PassionForBusiness.com
MORE RESOURCES: Growing company buys second Tonawanda building The Business Journals Soon to be Bend’s tallest building: Air traffic control tower bendbulletin.com FUTURE VISION: ISLAMORADA RESIDENTS VOICE INPUT ON TRAFFIC, HOUSING & BUILDING Keys Weekly Newspapers Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com More building means more traffic headaches for Newnan The Newnan Times-Herald LIVE: Crash on major Swindon A-road sees heavy traffic building This Is Wiltshire Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News A Guide to Executive Function Center on the Developing Child at Harvard University Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News LIVE: Crash on major Swindon A-road sees heavy traffic building This Is Wiltshire Reddit & Quora SEO For Traffic Generation – Building Credibility Without Spamming Harlem World Magazine Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now Bethel neighbors raise traffic, rock blasting concerns over 26-unit affordable housing project News-Times North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals Businesses, traffic impacted by South Kona building fire Hawaii News Now LIVE: Crash on major Wiltshire A road causing traffic Wiltshire Times Makeover to Energy Corridor building will include high-end restaurant Houston Chronicle Artspace co-op building in Minneapolis North Loop sold The Business Journals Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Building tunnel, bridge at Marolt Open Space best scenario for mitigating Aspen traffic issues, options show AspenTimes.com Wiltshire town footpath and lane closure sees traffic Wiltshire Times Growing traffic controls business pays $1.37M for Glastonbury industrial building Hartford Business Journal Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Elderly couple killed after car crashes into WV Turnpike building at Ghent toll booth on I-77 - WVNS LIVE: Lanes closed on A419 with traffic building Swindon Advertiser L.A.’s notorious 405 Thanksgiving traffic jam is built on a myth. Here’s what the data show Los Angeles Times Traffic building on major Oxfordshire road after crash This Is Oxfordshire Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor One lane closed and delays on busy A-road following crash portsmouth.co.uk Traffic at issue in developer's plan to convert office building in Bernards Central New Jersey News DFW keeps building roads, but traffic gets worse. Here are Tarrant’s most clogged roads Fort Worth Star-Telegram Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Miller Home: Secret to Building Traffic & Profits Furniture World Magazine Serious crash closed road outside school in Wells Somerset Live Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com A14 remains closed 21 hours after fatal crash Cambridge News LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times LIVE: Crash on busy A road sees heavy traffic building Swindon Advertiser A52 Brian Clough Way blocked after crash - as it happened Derbyshire Live South Korea: Traffic building up on highways on first day of extended Lunar New Year holiday The Rahnuma Daily Building fire shut major road in both directions Wales Online Building collapses near Botanique, tram and car traffic may be disrupted until Thursday The Brussels Times South Korea: Traffic building up on highways on first day of extended Lunar New Year holiday By IANS Investing.com India NEWS | Emergency services responding to a collision on a busy route in Herefordshire this morning with traffic building up Your Herefordshire Three-car crash sees four miles of traffic building on A12 near Witham Colchester Gazette LIVE: 'Obstruction in road' causing traffic on main Swindon road This Is Wiltshire Emergency services called to reported A9 crash south of Aviemore Strathspey Herald LIVE UPDATES: Traffic building after crash on M60 The Bolton News M6, M60 and M62 traffic LIVE as Easter traffic causes chaos - updates Manchester Evening News |
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