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Traffic Building Information |
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What Do Your Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely. The idea with web site statistics, then, is to look for trends. Instead of looking at the numbers a concrete items, look at them over time to see if they're increasing or decreasing. For example, if you do an internet marketing campaign, then look at your web site statistics to see if the campaign increased the number of hits to your site. With that said, here are some numbers you should look at: Visitor Information There are three areas that are important to review each month and during each marketing campaign. The number of unique visitors will help you to determine whether your site is receiving more or less visitors each month. The location tells you what country, and sometimes what State, the visitors are coming from. This is important if you're concerned about your global reach to other countries, or if you've done a marketing campaign in other States. Note that this is the State of the ISP where they connected to the Internet. Because AOL is in Virginia, you will have an inordinate amount of Virginia visitors, even though these people are actually all over the USA. An important distinction is the concept of "visitors" versus "hits". Each person who visits your site is considered a "visitor". Each time a visitor looks at a page, that page and its contents are accessed, including the graphics on the page. As example, say that your home page has two graphics on it, plus some text. That is considered THREE elements on the page. When a visitor visits that page once, your statistics will show ONE visitor and THREE hits. Time of Day Activity This area of your statistics helps you to determine which days of the week have the most activity, and which time of day is the most active. This can be helpful to know when to schedule chats and teleclasses. For instance, if Wednesdays at 3PM are popular times for your site, they may be popular times for teleclasses. It's important to note here that one of the most popular times for people to search the web is weekdays after lunch. (People are at work and having a sugar low after digesting their lunch and are surfing the net instead of working.) If this is a popular time for people to be surfing the net, then this might also be a popular time for an internet chat on your web site. Referrals This section of your statistics will tell you who is sending people to your web site. It lists which search engines people use, as well as which keywords or key phrases people use to find your site. In addition, this section will also list what other sites are linking from their site to your site. (When someone links from their site to your site, it's called an "inbound link" or "incoming link".) Pages This section of your statistics will help you to determine which pages are visited most often, how long people stay on a page (presumably to read it), and which page people exit your site from. Again, trends matter here more than the concrete numbers. Are certain pages more popular than others? Are people only spending 5 seconds on a page that should take 3 minutes to read? Error reports This section tells you where people had problems accessing your site. If people try to access a certain page and can't, it will be recorded here. If your site has been unavailable, you'll see these numbers rise. For a list of all internet error message numbers and they're corresponding meaning, check out this website: http://www.webopedia.com/quick_ref/error.asp Conclusion As you can see, there are many number to look at in your statistics, and many ways to interpret them. If you pay more attention to trends and problems, and less attention to actual numbers, you'll be ahead of the game! About The Author © 2004 Karyn Greenstreet. Karyn Greenstreet is a Self Employment expert and small business coach. She shares tips, techniques and strategies with self-employed people to create and grow their businesses, stay focused and motivated, and perform at their peak. Visit her website at www.PassionForBusiness.com
MORE RESOURCES: Plans for 300-unit apartment building in Carteret can't move forward without traffic study Central New Jersey News Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) Woman Survives Extraordinary Traffic Crash into Building SPD Blotter (.gov) Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News Collapsed building causes road closures on Main Street at 14th Street in Jacksonville’s Urban Core News4JAX A Guide to Executive Function Center on the Developing Child at Harvard University Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News Delays and heavy traffic due to broken down vehicle Yahoo News UK M5 rush hour delays after crash Bristol Live Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now Bethel neighbors raise traffic, rock blasting concerns over 26-unit affordable housing project News-Times Businesses, traffic impacted by South Kona building fire Hawaii News Now North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current Publishing LIVE: 'Obstruction in road' causing traffic on main Swindon road Swindon Advertiser Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail Artspace co-op building in Minneapolis North Loop sold The Business Journals Building tunnel, bridge at Marolt Open Space best scenario for mitigating Aspen traffic issues, options show AspenTimes.com Building a High-Traffic, Large-Scale Django & Stripe E-commerce Website [Part 1]: Authentication Medium Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal LIVE: Crash on major A-road near Swindon with traffic building The Wiltshire Gazette and Herald Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com Delays for drivers into Portsmouth with one lane closed on the M275 portsmouth.co.uk Fire at tire storage building impacting traffic in Yakima fox41yakima.com Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Construction at historic court building leads to traffic changes in downtown Wilmington The News Journal Keep building and the traffic will get worse Villages-News.com East Hampton Town Debates Building Traffic Circle Near Park Dan’s Papers LIVE: Crash on major A-road near Swindon with traffic building Swindon Advertiser DFW keeps building roads, but traffic gets worse. Here are Tarrant’s most clogged roads Fort Worth Star-Telegram Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Miller Home: Secret to Building Traffic & Profits Furniture World Magazine Traffic stop ends in crash near Georgia Capitol building, Fulton sheriff’s office says Atlanta News First LAFD Tackles Major Blaze in Vacant Sawtelle Building, Prompts Traffic Advisory on Bundy Drive Hoodline Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com JB is rapidly growing with a massive ambition; here's why lingering traffic woes may hinder that Yahoo Perth traffic: Truck crashes into apartment building on Mounts Bay Road, driver taken to hospital PerthNow Traffic Alert: Tennessee Blvd Closes Following Building Fire Wilson County Source Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News Building collapses near Botanique, tram and car traffic may be disrupted until Thursday The Brussels Times LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News LIVE UPDATES: Traffic building after crash on M60 The Bolton News Heavy traffic building on M6 and M55 after crash near Preston Blackpool Gazette Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News Three-car crash sees four miles of traffic building on A12 near Witham Colchester Gazette Crash blocks busy Colchester Road both ways with heavy traffic building Colchester Gazette Emergency services called to reported A9 crash south of Aviemore Strathspey Herald |
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