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Traffic Building Information |
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Traffic Building - Understanding the Basics
So, you've spent hundreds of thousands on a state-of-the-art website. Your client is happy, and your hard work has paid off. The site goes live and the telesales team is standing by for a flood of enquiries. Nothing happens. Why? It is easy to forget that the key aim of any web marketer is to attract visitors. They must not only bring in the visitors, but also keep them there, and encourage them to return on a regular basis. It doesn't matter how good your site is, if nobody visits! There are many myths surrounding the art of traffic generation, often created by unscrupulous web marketers who claim they can 'double your site traffic for just $99 per month' or 'submit your site to 1000 search engines and watch your traffic grow'. Such bogus claims should be ignored if you are serious about traffic. In reality, building site traffic is far simpler than you may think, and inexpensive. In fact, you can build a sizeable community for your site at no great cost. From initial web page design to traffic generation, there are several key stages which should be followed to attract visitors to your site. We have expanded on each of these topics in articles on http://www.trafficgeneration.com Configuration of your web pages Time spent configuring the code in each of your web pages prior to search engine submission will pay dividends in the long run. Not only should the META TAGS in each page be optimised for each key search engine, but care an attention should be paid to the ratio of 'keywords' to page content, and the use of 'ALT' and 'Header' tags for example. Search engines use complex algorithms to determine how high your pages should rank for the keywords you specify in the underlying code. Good code configuration will lead to good traffic. Submission to search engines and indexes There may well be over 1000 search engines and indexes on the internet. However, there are only a dozen engines with any real clout. Google and Yahoo dominate the web in terms of traffic, followed by a raft of medium sized search engines. Ignore the ads claiming to 'boost your site traffic'. Just concentrate on these key sites (most importantly, Google), and submit to the smaller sites if you have time. Reciprocal links / Link Popularity Not only will links to your site from others increase your ranking on some search engines, but also they will ensure a constant stream of targetted traffic to your site. You want the right visitors for your product or service, not random visitors. It is worth exchanging links with sites with a similar theme to your own. You won't lose traffic, if your exchanged links are bringing the same amount (or more) back to your own site. More importantly however, Google measures your site's "link popularity" (the number of sites which link to yours) to determine its page ranking, so effort in this area is essential. The more relevant these links are to the content of your own site offering, the better. Also ensure your site is well linked together, since internal links also count towards your site's Google Pagerank. Maintaining your traffic Traffic building is not a one off process. It is a permanent activity. Search engines may drop your pages when they re-index (which happens periodically), or may not index your pages at all during busy times. Search engine submission should be an ongoing activity, with each page resubmitted on a monthly basis, as a general guideline. If your pages do not rank highly first time, you will need to revisit the source code in under performing pages, and resubmit. These initial steps deal with the physical process of initial traffic generation. Following these steps will bring you visitors, then it is up to you to keep them coming back for more. Good site content, structure and positioning are key to building a lasting web community. About The Author James Leckie is founder of http://www.trafficgeneration.com, the search engine portal, and http://www.bytestart.co.uk, the UK small business portal.
MORE RESOURCES: Plans for 300-unit apartment building in Carteret can't move forward without traffic study Central New Jersey News Beyond Traffic Safety: Building community belonging and safety in public spaces City of Portland, Oregon (.gov) Woman Survives Extraordinary Traffic Crash into Building SPD Blotter (.gov) Temporary Traffic Changes as Building S Upgrades Begin Santa Fe College Traffic building up on I-690 near Syracuse after reported multi-car crash shuts down west lanes Syracuse.com Palm Beach will not impose restrictions on building permits to ease traffic woes Palm Beach Daily News Collapsed building causes road closures on Main Street at 14th Street in Jacksonville’s Urban Core News4JAX A Guide to Executive Function Center on the Developing Child at Harvard University Palm Beach's search for traffic solutions takes the spotlight at town hall forum Palm Beach Daily News Delays and heavy traffic due to broken down vehicle Yahoo News UK Businesses, traffic impacted by building fire in Kealakekua Hawaii News Now North Loop's Traffic Zone building becomes Wheelhouse, adds Tono Pizzeria The Business Journals Bethel neighbors raise traffic, rock blasting concerns over 26-unit affordable housing project News-Times Businesses, traffic impacted by South Kona building fire Hawaii News Now Aidilfitri exodus: Traffic building up on WCE, over 170,000 vehicles set to ply expressway daily Malay Mail LIVE: 'Obstruction in road' causing traffic on main Swindon road Swindon Advertiser Carmel City Council delays vote on Proscenium III bonds amid questions about traffic, building uses Current Publishing Delays for drivers into Portsmouth with one lane closed on the M275 portsmouth.co.uk LIVE: Crash on major A-road near Swindon with traffic building The Wiltshire Gazette and Herald Building a High-Traffic, Large-Scale Django & Stripe E-commerce Website [Part 1]: Authentication Medium Chicago traffic: Driver crashes into building in Garfield Park at Madison and Pulaski, video shows ABC7 Chicago Southbridge residents blame speeding for building collapse, demand traffic safety measures The News Journal Fire in Downtown Building Shuts Down Traffic on Twohig sanangelolive.com Fix traffic before building natural gas plant, residents tell PSC North Dakota Monitor Construction at historic court building leads to traffic changes in downtown Wilmington The News Journal Keep building and the traffic will get worse Villages-News.com LIVE: Crash on major A-road near Swindon with traffic building Swindon Advertiser Traffic at issue in developer's plan to convert office building in Bernards Central New Jersey News DFW keeps building roads, but traffic gets worse. Here are Tarrant’s most clogged roads Fort Worth Star-Telegram Fire flattens building off US 21; slow start to Monday commute in northern Beaufort County Hilton Head Island Packet Miller Home: Secret to Building Traffic & Profits Furniture World Magazine Traffic stop ends in crash near Georgia Capitol building, Fulton sheriff’s office says Atlanta News First Return-to-Office Traffic Reaches Record Level CommercialSearch LAFD Tackles Major Blaze in Vacant Sawtelle Building, Prompts Traffic Advisory on Bundy Drive Hoodline Juveniles lead police on chase, crash into Holland building and knock out traffic light - WZZM13.com Perth traffic: Truck crashes into apartment building on Mounts Bay Road, driver taken to hospital PerthNow Traffic Alert: Tennessee Blvd Closes Following Building Fire Wilson County Source Season in review: Palm Beach tackles development concerns, traffic congestion, parking Palm Beach Daily News LIVE: Delays on major A-road in Wiltshire after report of crash Wiltshire Times Palm Beach pushes consideration of Paramount Theatre project to July Palm Beach Daily News Building collapses near Botanique, tram and car traffic may be disrupted until Thursday The Brussels Times Protests, Traffic, Crowds: Court Braces for a Trump Trial Like No Other The New York Times LIVE UPDATES: Traffic building after crash on M60 The Bolton News Heavy traffic building on M6 and M55 after crash near Preston Blackpool Gazette Crash blocks busy Colchester Road both ways with heavy traffic building Colchester Gazette Delays on NDR as people queue to dispose of hazardous waste Norwich Evening News Three-car crash sees four miles of traffic building on A12 near Witham Colchester Gazette |
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