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Web Design Information |
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Choose & Use the Best Colors
The Psychology of Color Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed. 1) The psychological effect of colors, 2) The effect on the readability of your site, and 3) The complementary choice of colors for your background, graphics, links, and text These are all areas that must be well satisfied to create an effective and professional web site. Listed below are a few characteristics of color that should always be considered when designing your graphics. * Colors have an effect on our emotions within 90 seconds of viewing. * Color choices can motivate, impress, and persuade your prospect to buy from you. * Colors not only intensify the item, they greatly influence our behavior. * The effects of color differ among different cultures. * Color choices alone are sending a specific message to your viewers. Given the fact that people respond more to non-verbal cues than verbal cues, it's all-important that you choose the corresponding colors for the emotional trigger you want to trip. The following colors are associated with certain emotions or qualities in North American culture. White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web. For business it can be refreshing and sterile. Black - Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is the ideal choice for text on a light background. It is hard on the eyes when used as a background on web sites. Red - Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heartbeat and breathing. Blue - Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is the most popular color. It is the second most popular color. In business it suggests fiscal responsibility and sanctuary. Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is the easiest color on the eye. Brown - Suggests effectiveness, politeness, richness, and helpfulness. Brown is the color of earth, and is abundant in nature. Gray - Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative. Pink - Suggests softness, sweet, femininity, well-being, innocence, and nurture. Purple - Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by the artistic. Orange - Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition. Yellow - Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is the most difficult color for the eye to take in. Gold - Suggests expensive, and prestige. Silver - Suggests cold, scientific, and prestige. Whenever you begin to choose your colors, think about your target market. What emotions do you want to evoke? Give some thought to the current emotion of your prospect and to the message you want to send. Then choose your colors. Copyright 2005 Andrew Eaton Andy Eaton is one of the most sought after graphic designers on the web, not only does he create quality graphics, but he also teaches you how to create them step by stem in his video membership site, Right now you can get access to some FREE quality videos by signing up to his action packed ezine Visit http://www.graphicsecretsexposed.com/ezine
MORE RESOURCES: UMF Art & Design Program seniors present capstone exhibit, “Circadian Limit,” April 10 – May 10 University of Maine System 6 Great Resources to Learn Modern CSS Layout How-To Geek The Great Friendship Project Unveils New Website with Support from a Leading London Web Design Agency Business Matters Unveiling the invisible hand: how AI is reshaping web design UNC Hussman School of Journalism and Media 2/6/25 – EXPLORE OUTDOOR HAWAI‘I SITE WINS WEB DESIGN GOLD Department of Land and Natural Resources (.gov) Web Design and Development Muskegon Community College Best Real Estate Website Builders for 2025 HousingWire AI-Powered Web Design Trend Hunter Playtech Adds Vegas Kings as Certified Design Partner iGamingFuture ChatGPT was tasked with designing a website. The result was as manipulative as you'd expect Fast Company BUSINESS SPOTLIGHT: Young Web Design keeps businesses current The Bradford Era The Future of Web Design in New York: How Agencies Like Digital Silk Are Shaping the Digital Landscape Yahoo Finance Essential Web Design Principles NYC Businesses Must Embrace in 2025-Insights from Digital Silk Newsfile 11 Best Interactive Website Designs in 2025 DesignRush Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications) Full Sail University 16 Best Modern Website Designs of the Moment DesignRush Miami Businesses Turning to High-Performance Website Design to Outpace Competitors, Digital Silk Study Finds StreetInsider Local Web Design Company Has a Long-Standing Relationship With the Sarasota Film Festival The Suncoast Post 10 Best Medical Website Designs (2025) DesignRush Miami's Hospitality Industry Adapts to New Web Design Trends - Insights from Digital Silk markets.businessinsider.com Be The Buzz Web Design Analysis DesignRush Web 3.0 And The Evolution Of Website Design: What You Need To Know Harlem World Magazine Enriching U: Web Design with HTML & CSS The Press Democrat Web Design Statistics By UI/UX, Market Size, Web Development, Industry and Demographics Coolest Gadgets 5 Upcoming Web Design Trends for 2022 SitePoint 18 Best Tech Website Designs in 2025 DesignRush Revolutionizing Web Design: How Squarespace's Design Intelligence AI Empowers Creators Boy Genius Report 11 Best Minimal Website Designs for 2025 DesignRush Oliver Gehrmann and nexTab Celebrate 10,000 YouTube GlobeNewswire The Quake's Website Design Analysis DesignRush The Opportunity Agenda Web Design Analysis DesignRush The Hidden Carbon Footprint: How Sustainable Web Design Can Help Save the Planet - The Teen Magazine 10 Best Beauty Websites in 2025 DesignRush Afundi Web Design Analysis DesignRush Top Web Design Trends in 2024 Netguru |
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