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Turning Customer Mistakes Into Raving Fans
When you make a mistake with a customer, should you write them off as lost -- never to return again? Nope. There have been numerous studies which show that a customer who has had a problem and gotten it resolved in a timely manner and to their satisfaction is a more loyal customer than one who has never had a problem. I've found that to be true too. One of my biggest fans is a customer who started out on slippery footing. She's been a repeat customer for three years now. From a situation that could have been a disaster to one that ended up being great, our response as business people gives us the control to turn that customer into a "raving fan." So how do you turn a lemony situation into lemonade in your business? - Use the human touch. Pick up the phone and connect. Don't try to tame a rough situation using email. You'll lose. - Offer a special gift or extra compensation on your product or service. That could be a valuable add on product or a free month's service. - Ask the customer what it would take to make them happy. You'll find that it's normally something you can accommodate very easily. About the Author Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues. http://www.whatspossible.com
MORE RESOURCES: Spirit Airlines Employees In Philly Take Customer Service To Another Level By Trading Insults Outkick Ada Supports $500B Customer Service Labor Market with AI Agent Powered by Microsoft Azure OpenAI Service Morningstar Can artificial intelligence rescue customer service? The Economist Dialpad Unveils New Contact Center Solution Leveraging AI to Boost Customer Service Efficiency Telecom Reseller CMS to lower importance of ‘call center’ metric in Medicare Advantage star ratings - Healthcare Dive Better living through AI? WORLD News Group The Crappy Service Continues at Idaho grocery Stores News Radio 1310 KLIX Springfield CU needs to know what your water lines are made of. Here's how to find out - News-Leader Ryan Fisher honored for customer service Jamestown Sun Open Position: Customer Service Coordinator (Remote-Part Time) America's Charities Birmingham Water Works warns customers getting service but not a bill, disconnection could be coming WBRC Ada Supports $500B Customer Service Labor Market with AI Agent Powered by Microsoft Azure OpenAI Service PR Newswire America's Best Customer Service 2025 Newsweek Entergy New Orleans’ commitment to proactive service Entergy Newsroom Using the power of AI to improve customer support Inside INdiana Business Claims Processing Outsourcing Canada: Cynergy BPO – The Backbone of Canada’s Leading Insurance Companies Insurance Edge ServiceNow and Five9 Expand Partnership With Turnkey AI-Powered Solution for Unified Employee and Customer Experiences Business Wire Consumers embracing AI-powered customer support Retail Customer Experience From the Web: ‘AI Giants Deploy Digital Customer Service Agents’ ACA International Westney customer service desk to be temporarily closed November 16-17 Durham Region Transit Generative AI’s Potential to Improve Customer Experience Bain & Company Senior Property Tax Freeze program offline until Monday due to overwhelming traffic - Spectrum News Tennessee theme park beats out Disneyland for favorite theme park, best customer service titles KTLA Los Angeles Duck Creek Establishes Center of Excellence in Poland to Enhance Global Support for Customers GlobeNewswire Updated Customer Service Hours - Several Departments Downtown Riley County Official Website CSPI & Nutrition Action Customer Service CSPI Newsroom My experience as a Customer Service and Sales Intern Toby Shapiro's Experience at A.D. Sutton and Sons Chapman University BEST CUSTOMER SERVICE Forbes Parking Customer Service Center: Temporary Relocation for Renovations City of Norfolk (.gov) Dallas Water Utilities customers receive notification letters about their service lines Dallas City News Fifth Third Private Bank Named Global Private Banking Award Winner, Honored as Best for Customer Service Business Wire Good customer service does exist Houston Herald Customer Service & Support Hillsborough County (.gov) Phone Tap: You Didn’t Say Goodbye MOViN 92.5 Dollywood beats Disney, Universal and other popular theme parks again! Here’s why Knoxville News Sentinel Charter Names Robyn Tolva Senior Vice President, Customer Service Reliability | Charter Charter Communications PHL Impression Makers - American Airlines Customer Service Agent Shatara Hester Philadelphia International Airport A faster Customer Service in Thailand Saint-Gobain President Biden Announces New Customer Service Actions, Targets Subscriptions and ‘Doom Loops’ CX Today Drycleaning Automation vs. Customer Service (Part 1) American Drycleaner Fulton County Recognizes National Customer Service Week Fulton County Government Welcome to Riverside Public Utilities City of Riverside (.gov) Southwest Airlines to offer buyouts at LAX, Burbank, Long Beach and John Wayne Los Angeles Daily News 8 strategies for using AI for customer service in 2024 Sprout Social Want better customer service when you travel? You must be joking Elliott Advocacy Banks with 24/7 Customer Service Business Insider |
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