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Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination. But neither approach has worked. Even if US anti-sp^am laws succeeded, they would notstop sp^am that originates outside the US. As for sp^am filters, the sp^ammers are constantly devising newways to defeat them. The people who are really being affectedby the filters are web marketers with legitimate optin lists - howmany of your subscribers are receiving your newsletter? But now, two researchers at IBM - Scott Fahlman and MarkWegman - have come up with a completely different approach. The idea is very simple. Software located between your email client and your serverwould intercept all incoming email. The software would containa 'white list' of email addresses that you want to receive emailfrom. Any incoming email that is not recognized by your 'white list'would be bounced back to the sender with a message directingthe sender to a website where they could purchase a 'charity stamp'for a small fee - between 5 and 25 cents. The proceeds would go to charity. The charity stamp would be a10-digit code that allows the email to pass through the software toyour email client. This would kill sp^am almost overnight. Why? Because sp^ammers have an extremely low conversion rate - aslittle as one sale for every 10,000 emails. But that doesn't worry them,because they send millions of emails at a time - and it costs themnothing. Now multiply 2 million emails by 5 cents per email - Joe Sp^amis out of business! The flood of sp^am that is now choking up the Internet only proveswhat economists have long been saying - any resource that is freeand unregulated becomes exploited to the point where no one canuse it anymore. ------------------------------------------------------------
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Confessions from email jail MarTech Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Exclaimer Launches HubSpot Integration To Enhance Email Targeting Via Signatures - Demand Gen Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Best email marketing software in 2024 USA TODAY 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com Five ways AI supports email marketing eMarketer |
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