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Email Marketing Information |
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Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination. But neither approach has worked. Even if US anti-sp^am laws succeeded, they would notstop sp^am that originates outside the US. As for sp^am filters, the sp^ammers are constantly devising newways to defeat them. The people who are really being affectedby the filters are web marketers with legitimate optin lists - howmany of your subscribers are receiving your newsletter? But now, two researchers at IBM - Scott Fahlman and MarkWegman - have come up with a completely different approach. The idea is very simple. Software located between your email client and your serverwould intercept all incoming email. The software would containa 'white list' of email addresses that you want to receive emailfrom. Any incoming email that is not recognized by your 'white list'would be bounced back to the sender with a message directingthe sender to a website where they could purchase a 'charity stamp'for a small fee - between 5 and 25 cents. The proceeds would go to charity. The charity stamp would be a10-digit code that allows the email to pass through the software toyour email client. This would kill sp^am almost overnight. Why? Because sp^ammers have an extremely low conversion rate - aslittle as one sale for every 10,000 emails. But that doesn't worry them,because they send millions of emails at a time - and it costs themnothing. Now multiply 2 million emails by 5 cents per email - Joe Sp^amis out of business! The flood of sp^am that is now choking up the Internet only proveswhat economists have long been saying - any resource that is freeand unregulated becomes exploited to the point where no one canuse it anymore. ------------------------------------------------------------
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Email Marketing- Helping Brands Thrive In Crisis BW Marketing World Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights How To Start a Newsletter To Earn Subscribers Taboola.com Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtor’s Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights The future of email marketing lies in AI Fast Company 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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