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Email Marketing Information |
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Could This Be The End of Sp^am?
The war on sp^am has so far been waged on two fronts:legislation to make sp^am illegal and filters that prevent sp^amreaching its destination. But neither approach has worked. Even if US anti-sp^am laws succeeded, they would notstop sp^am that originates outside the US. As for sp^am filters, the sp^ammers are constantly devising newways to defeat them. The people who are really being affectedby the filters are web marketers with legitimate optin lists - howmany of your subscribers are receiving your newsletter? But now, two researchers at IBM - Scott Fahlman and MarkWegman - have come up with a completely different approach. The idea is very simple. Software located between your email client and your serverwould intercept all incoming email. The software would containa 'white list' of email addresses that you want to receive emailfrom. Any incoming email that is not recognized by your 'white list'would be bounced back to the sender with a message directingthe sender to a website where they could purchase a 'charity stamp'for a small fee - between 5 and 25 cents. The proceeds would go to charity. The charity stamp would be a10-digit code that allows the email to pass through the software toyour email client. This would kill sp^am almost overnight. Why? Because sp^ammers have an extremely low conversion rate - aslittle as one sale for every 10,000 emails. But that doesn't worry them,because they send millions of emails at a time - and it costs themnothing. Now multiply 2 million emails by 5 cents per email - Joe Sp^amis out of business! The flood of sp^am that is now choking up the Internet only proveswhat economists have long been saying - any resource that is freeand unregulated becomes exploited to the point where no one canuse it anymore. ------------------------------------------------------------
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista The Ultimate Digital Marketing Tutorial for 2025 Simplilearn Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times Email Analytics You Want to Track Business.com What You Need to Know about GDPR and Email Marketing Business.com Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Email Marketing and ABM: How to Use the Two Together DemandScience Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine Best Email Marketing Software and Solutions 2025 Business News Daily (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company The Best Email Marketing Software for 2024 Yahoo! Voices 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead) - MarketingProfs.com How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Email Marketing Tactics That Work Social Media Examiner Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com The Best Email Marketing Software (2025) 9Meters.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub Optimize B2B Email Marketing With Generative AI: How Integration Saves Time MarketingProfs.com Email Marketing Strategies for B2B DemandScience 11 Email Marketing Tips For Your 2024 Email Marketing Campaigns Influencer Marketing Hub 31+ Marketing Automation Statistics & Trends (2024) Exploding Topics monday Review 2025 | Best Email Marketing Services and Survey Software Business News Daily 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub |
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