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Email Marketing Information |
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Masterful E-mail Marketing
There are more than 100 million e-mail users in the United States. Imagine how many of them might need YOUR services or products. Dozens? Hundreds? Thousands? Millions? (Go ahead... dream big!) I encourage you to try reaching some of that audience with targeted e-mail marketing. If you've never tried this marketing method, it might sound a little scary. But in reality, it's quick, efficient, and best of all, FREE! To begin a simple e-mail marketing campaign, ask yourself: ? What products or services do I have to offer? What are my areas of expertise? ? What target group of people might buy them? ? Who is in my current database? ? How can I increase the size of my database and include those in my target audience? As you brainstorm how you could increase the size of your database, don't forget to include your friends, family, past work associates, hair dresser, current business partners (accountant, banker, attorney, printer, etc.) and anyone who has expressed an interest in your business. Also include members of any professional associations you belong to, plus local community leaders. Send it to everyone and anyone who might someday need - or know someone else who needs - your services. Include your current clients and prospects. Your e-mail content might be as simple as a short note telling potential buyers about what you offer. Or, even better, offer a special deal. To establish yourself as an expert in your field, consider writing a short article or tips about your area of expertise. The message doesn't have to be long - just make sure it's factual, well-written, and to the point. As you begin to feel more comfortable with e-mail marketing, consider making it a regular part of your business. Research has shown that it takes the average consumer at least 5-7 points of contact before they make a purchase. Sending e-mails on a monthly, bi-monthly, or quarterly basis will establish you as an expert and keep you in the forefront of your target market's mind. You could offer a free e-zine (short for "electronic magazine") full of great tips. It doesn't have to be formatted in HTML (which include colors and pictures such as in this e-zine) - simple text e-zines are just fine, too. (More on that subject in a future issue!) Think about all the places you could advertise your free e-zine: on your web site, on all your written communications, at your seminars and expos, in your e-mail signature and voice mail messages. (To avoid irritating those who would rather not receive your e-mails, never sign people up for a subscription without their permission and be sure to include an easy way for them to "opt out" of your e-mail campaigns.) Give it a try! Sending an e-mail with the intent to increase your business is a great move. E-mail marketing is easy, fast, and inexpensive. It attracts new customers and builds buyer loyalty. And best of all, by 2005, e-mail marketing will be a $7 billion (yes, billion!) per year business. Wouldn't you like a little piece of that pie? 2005 Time to Organize. All rights reserved. Sara Pedersen, author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self Promotion," is a professional organizer and marketing specialist. She helps small business owners make their marketing dreams come true. Sign up today at http://www.time2organize.net to receive your FREE monthly subscription.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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