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Email Marketing Information |
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Let The Email Wars Begin
Things just got a lot hotter in the hyper-competitive world of online email providers. In response to Google's announcement that their soon-to-be-launched "Gmail" service will offer users 1 gigabyte of email storage, Yahoo! announced an upgrade of their free email service to allow users 100MB of free email storage along with other enhancements. Microsoft's Hotmail will surely also announce a free upgrade in email storage space. On the surface it might just appear like a simple case of one-upmanship, but it actually represents major forces digging in online and preparing to do battle. It appears Yahoo! simply wanted to take the issue of email storage space off the table as a consideration for users as to which email service to choose. Google enjoyed considerable media and public attention over the past few weeks with the media marveling at how Google intended to give hundreds of megabytes more space to its users than Yahoo! or Hotmail. With this move, Yahoo! made storage a "non-issue," but the real war has only just begun. Email ranks as the number one most popular online activity according to virtually any survey you care to read. When people go online, they spend the single biggest chunk of their time sending, receiving, and reading email. Online email providers understand that eyeballs on a page looking at advertising and responding to offers is what makes them money. By increasing loyalty among email users in order to repeatedly draw them back to the same website (often several times a day), email service providers like Yahoo!, Hotmail and Google can keep people looking at revenue generating ads. Despite the best efforts of government regulators, private organizations, software filters, ISP's and others, over half of all email sent online rates as unsolicited commercial email (SPAM). Besides storage space, Google, Yahoo! and Hotmail will start claiming that their spam filters rate better than the rest. These online powerhouses hope to attract users with the promise of cutting down and even eliminating the avalanche of get-rich-quick, pornography, and ink-jet cartridge offers (among others) that bombard virtually anyone with an email account more than 15 minutes old. This will, however, lead to another problem that many of them won't talk about, which involves filtering legitimate email as spam. Unfortunately, the sword cuts both ways on this issue. So where does it all end? Never! Hotmail will enter the fray with expanded storage capacity as well as the promise of less spam and a more "friendly" interface to make your email life even easier. Yahoo! and Hotmail will most likely copy Google and start serving context sensitive advertising based on the content of each email message as it get viewed. Privacy advocates will weigh in to claim that all of the filtering and serving of ads based on an email message's content violates our rights to privacy and heralds the arrival of "Big Brother." But all this jockeying for position and enticing users from one email service to another actually represents a great boon for the average Internet user. It will force three of the Web's biggest players to wake up and improve their services after 2 or 3 years of "business as usual" and we can all expect a few valuable innovations to result. About The Author Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links... Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising! Click Here> http://www.TurnWordsIntoTraffic.com
MORE RESOURCES: Honeymoon Is Ending for Email Marketing Practical Ecommerce Email Marketing in the iOS18 Era: What You Need to Know Little Black Book Clearout Unveils Powerful AI Enhancements to Email Verification and Finder Tools, Setting a New Standard for Accuracy and Speed in the Industry Newswire :) Press Release Distribution Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it Marketing-Interactive Hackers Exploit MailChimp Email Marketing Platform Using Phishing and Social Engineering Tactics GBHackers News Better ‘Welcome’ Emails for Ecommerce Practical Ecommerce Email Marketing Integration in 2025: Key Benchmarks & Expert Guide by Selzy Newswire :) Press Release Distribution Grow Your Network with Targeted Email Marketing asicentral.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire 22 Email Marketing Platforms to Know Built In A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Enhance Your Email Campaigns using Amazon SES SendBulkEmail APIs Inline Templates Amazon Web Services Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts GlobeNewswire Hackers Abuse MailChimp Email Marketing Platform via Phishing, and Social Engineering Tactics CybersecurityNews Report: Association Email Open Rates Dropping Associations Now Email Design Trends for 2025 Designmodo MailChimp Under Attack: How Cybercriminals Are Exploiting Email Marketing Platforms Security Boulevard Top Email Marketing Best Practices for 2025 DesignRush Email Marketing Statistics and Facts Market.us Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Acoustic Unveils 2025 Marketing Benchmark Report GlobeNewswire Four Ways to Boost Email Marketing ROI in 2025 Learn Hub | G2 Bento Elevates Ecommerce Email Marketing Practical Ecommerce Send smarter: here's how retailers can enhance email campaign efficiency Retail Technology Innovation Hub Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs My Experience Reviewing 10 Best Email Marketing Software Learn Hub | G2 How to Automate Email Marketing with AI and Personalization Tools Times Square Chronicles Email Marketing Friday Forum MarketingProfs 40% of U.S. Consumers Unsubscribe From Marketing Emails Weekly—Strategies for Businesses to Re-Engage Business Wire Good Email Open Rate: Key Things To Know DesignRush The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing Campaigns nationaljeweler.com |
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