![]() | |
![]() | |
![]() |
Email Marketing Information |
|
![]() |
Dont Attach That!
The topic of sending attachments by e-mail is not one that is discussed as much as it probably should be. It is easy to attach a file to an e-mail. Almost too easy! E-mail programs allow you to attach almost anything, regardless of the size and format without giving the sender any sort of guidance as to the consequences of their actions. And yes, there are consequences. Like shutting down other's e-mail accounts and causing subsequent e-mail to bounce. Now, that's not a very nice thing to do, is it? And to think with just a bit of thoughtfulness you can avoid embarrassment and set an example of proper technology use! Most that forward attachments or send photos along are doing so with good intentions not purposefully wanting to cause any problems for the other side. That said, though, one has to take a moment and think before attaching files to an e-mail and clicking Send. To simply attach files without taking the time to consider the person on the other side can come off as self-serving not to mention reflecting your overall lack of tech savvy. Here are some quickies you should run through before you arbitrarily attach any file to an e-mail and send it on its way: => What is the file's size? If you don't know, find out. If you don't know how to find out, learn. For example in Windows, you can view the file's size in Windows Explorer. Make sure the Views option at the top right is set to Details. This will allow you to see a Size column reflecting each file's size. => If you are sending a file over 200,000 (200KB) in size consider how you can minimize the file's size either by reducing the physical dimensions or by using file compression software. And, even then, courtesy dictates you ask the recipient first if it is O.K. to send them an attachment and what is the best time of day to do so to ensure they are available to download your file and keep their e-mail flowing. Never send attachments without warning especially after business hours or on weekends when the recipient may not be there to clear out their inbox. => Files over 1M (that's 1,000,000 bytes!) should not be sent by e-mail and will have a hard time going through the pipeline. Just because you can physically instruct a computer to attach a file of that size doesn't mean you should. You could also instruct your computer to reformat/erase your hard drive but you don't do you? => Files should only be sent in a format that you know the other side has the appropriate software to view - because you asked first! For example, not everyone has MS Publisher, Excel or PowerPoint. If the other side does not have Excel and you send a Excel file to them, they most likely will not be able to open it. => When it comes to graphics and photos, just assume the files are gargantuan. Whether the files are for business or personal matters, here again you need to compress either the file's size with one of the many compression utilities available or reduce the physical dimensions of the graphic or photo. Learn how to resample/resize the graphic to no larger than 600 pixels in width. 600 pixels is large enough for the majority of uses - especially if you are just sharing photos with friends or family. For use on your Web site, they need not be larger than this either. Photos thousands of pixels wide easily get up into the 2-4M range! Yikes!! => Never send anyone an e-mail with an attachment about anything, (particularly your product or service) if the recipient did not specifically e-mail you for that information and you are responding to his or her request. By sending overly large files (even several personal photos) you can cause the other person's e-mail box to fill and all their subsequent e-mail to bounce. You have no insight into the other person's e-mail volume to assume activity to be minimal or storage capacity to be optimal to receive your files. You do know what happens when you assume? Many e-mail accounts are only 5M in size and can be filled up very easily by those who either don't care to or don't know how to determine file size. To send an attachment without notice that someone didn't ask for is the epitome of lack of courtesy for those you are e-mailing. No matter how important you think that attachment is - you now have no excuse to ignore the above issues when attaching it to an e-mail. Don't attach that file without first knowing its size, format and notifying the person on the other side that it is on its way. Just a little common courtesy can go a long way to you being perceived as a person who is a pleasure to communicate with and who also understands the technology in which they are participating. About the Author:
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista ReachMail Acquired by New Ownership, Maintains Focus on Email Deliverability and Customer Support News Channel Nebraska Email Analytics You Want to Track Business.com Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com How to Get Your Emails Seen on Gmail Business.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience The Realtor’s Guide to Email Marketing NeilPatel.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com The future of email marketing lies in AI Fast Company Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
![]() |
![]() |
![]() |
RELATED ARTICLES
Tips to Bounce-Proof Your Email List Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. How Autoresonders Can Put Your Business On Autopilot Owning your own online business is a lot of work.Don't let anyone tell you that it's not. 10 Ways To Quadruple Your Sales with 232% 1. When you make your first sale, you need to follow-up with the customer. Build Your Opt-In List Today There are many services available to help your with building a opt-in list. I am going to show your how to start building your opt-in list starting today right now this very minute. Direct Marketing Strategies for Holiday Email Promotions Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign. Sales Prospecting for Appointments by Email A few months into the job and Sabrina's cold calling sales prospecting techniques were getting her almost nowhere. She would call CIO's and CTO's all day, and speak to maybe one sales prospect if she was lucky. Email Aesthetics- APPEARANCE is Everything! Email AestheticsIt`s an old, old saying, but it`s true: you only have onechance to make a good first impression. And in email, thefirst impression is always visual -- a consumer LOOKS/SEESbefore he/she READS. Your Newsletters Are Pretty Lame If You Are Doing These 7 Things I remember the good old days of the internet when it was a real treat to subscribe to someone's newsletter and receive all their wonderful information through the convenience of your email.It's still like this today - for the publishers that are getting it right. EMail Newsletter Marketing Essentials If Gutenberg were alive today he would be in publishing heaven! Forget the printing press, the web has fast-forwarded self-publishing in ways that are evolving so rapidly it's becoming difficult to integrate technology and process to leverage the opportunities. Any company, regardless of their size and marketing resources should be publishing an opt-in e-mail newsletter - it's a very low cost way to build community with customers, keep suppliers/partners/other informed and generate new business. Do You Build Or Buy? (Tips On Leadgeneration) Every marketer needs leads, they are the lifeblood of youronline business. However not every marketer knows how toeffectively "work" their leads. Can You Win The Battle By Using A Toothpick? Every business needs a low cost way to reach targeted customers.Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. Email Autoreponder - How to Put your Business on Autopilot Answering emails can take up a significant portion of the time you have to do business. Many times the same set of questions are being asked over and over again. Using Emotional Triggers in Ad Writing Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. Great Response by Auto Responder 1. Collect leads with your autoresponder. Heres Why You Dont NEED a Blog The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. How to Structure an Email Follow Up Series Marketers the world over use follow up autoresponders toincrease sales. But, many struggle to write a compellingmessage series. The Game Is Changing, Are You? It's happening. Again. Email MarketingTips - 3 Reasons Why Business Must Use Email Communications Whether a company sells light fixtures to large corporations or provides stock analysis to CEO's they should all be using the power of email on a daily basis to:1. Create customer loyalty2. Email and Newsgroup Etiquette Email EtiquetteIn order to effeciently communicate on the Internet it is critical to understand the unwritten rules of email communication. Please use these tips as a guideline to online email communication. Real Estate Agents - What Type of Content Should You Include in Your Newsletter? One of the biggest concerns for Realtors who publish their own email newsletter is determining the type of content that will gain interest from their readership. After all, real estate agents who engage in this endeavor want prospective buyers and sellers to open their newsletter and thus be reminded that the agent is their local real estate expert. ![]() |
home | site map |
© 2006 |