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Email Marketing Information |
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One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder
An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service. => WASH-RINSE-REPEAT Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higherresponse rate than with a one-shot mailing (typically just 1% or less). -From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale. => BE IN THE TOP 10 If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up withprospects! AUTORESPONDER SUCCESS TECHNIQUES => TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or justdelete the messages whenever they arrive. By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest. => TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter. -Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy. With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you`re over-selling. If you`re a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example. => TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service. This, too, is a soft sell approach. => TECHNIQUE #4 - COMBO PLATTER TECHNIQUE Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right. -----------------------------------------------------------------
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtor’s Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report The future of email marketing lies in AI Fast Company Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
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