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Email Marketing Information |
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To Personalize Or Not To...That is the Question
If you are really interested in conducting a successful, effective email campaign, you need to personalize your messages. One solution is Mail It Safe, a new email messaging solution that sends confidential, critical email with automatic personalization (the recipients first name). Secondarily, Mail It Safe also tracks your emails, with real-time reporting of when your email was opened, how long it was read, as well as any attachments. You can only use it for a maximum of 50 email addresses, a spam precaution. The other solution to automatic personalization is to use an autoresponder. A good one is: isoresponder.com, you can review at: http://www.ad-alyzer.com/727/737813459265 But don't overdo it?as with anything, you can overdo a good thing and it will bite you in the butt :o) If you have opt in subscribers, many times they either don't give you their first name in the signup form or email link, or a fictitious one. So instead of your email message looking like: Hi Bob, It might look like, "Hi Reader" or "Hi Prospect" Another point is to not put the first name in subject line. It looks too phony and hypy. Especially if you say, "Hi Bob" in the subject line, they will think its from family or friends and will be angry when they find out its not. Use personalization, but be careful. Dan Farrell is the publisher of "Effective Email Marketing...Do's & Don'ts". You can get a free copy with a free Mail It Safe Trial. For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read. Go to: http://www.email-it-secure.com/free_trial.htm
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtor’s Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report The future of email marketing lies in AI Fast Company Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
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