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Email Marketing Information |
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8 Ways to Get More Email Addresses On Your List ... Today
Whether you've got 100 or 100,000 people on your email list, chances are you can optimize your web page to better feature and promote your ezine. Here's a few ways to capture more customers and leads - without having to increase your traffic. Give Something (Or a Few Things Away) Studies show that most people will only subscribe to about a dozen email lists at a time, and given the number of lists out there, you've got to seriously compete for your customer's email address. Giving away free bonuses is a great way to push you over the edge. A few things you can give away are: Free ebooks. This is a strategy many marketers use - and it's a little worn out. Not just any free ebook will do anymore. Still use it, but make sure your ebook is something your customers crave. Ebooks like "10 Easy Ways to Make Your Skin Look Younger" and "7 Ways Moms Can Make Money On Ebay Today" will get you a ton of email sign-ups. Free courses. This is a lot like the free ebook strategy, except you break up your course into a sequence using an autoresponder. This works well if you want to be in constant contact with your prospect for a few days or weeks. Exclusive coupons. If you're in the retail or service business, offer up a few exclusive coupons for list members. Make them little bonuses (like a free handbag with a clothing purchase of over $100 - or free facial with any cut and color). 10% off isn't likely to make your customer jump - but a free goodie will. A birthday offer. This works especially well for restaurants, women's retail, and travel. Invite visitor's to join your birthday club - and in return give them a free meal, little gift, or night at your B&B on their birthday. Write a Killer Headline Having no headline for your ezine ad is a mistake many new marketers make - but bad headlines can be almost as damaging. "Join Our Email List" or "Get Site Updates" just doesn't cut it anymore. Your headline needs to have a strong call to action or benefit. Here's a few excellent examples: Free 7 Day Course - How to Lose Weight Without Carb Restriction Win $10,000 and Your Dream Vacation Free Google Adwords Tip of the Day, Plus Free Top Google Strategies Ebook Have a Compelling Name for Your Email List or Ezine Selling discount designer handbags? Call your list the "Chic Yet Cheap Club." Advertising your day spa? Call your ezine "Ultra-Relax VIP Circle" Most people are members of "enough" email lists, discussion groups, and ezines. However, they always seem to want to join more "clubs" and "VIP" groups. Give a Bullet List of Benefits No matter how good your copy is, the fact remains that surfers scan. By outlining your benefits in a bulleted list, you'll grab wandering eyes - and summarize your case nicely. Here's a sample bulleted list for a local Italian restaurant.
Why aren't people signing up to your list? That little nagging voice in their head wondering if you'll spam them, if you'll email them to much, if the emails will be boring. A short list of objection killers can take care of this nicely. Here's an example.
Make sure you do include a short version of your privacy policy in your list, with a link to your full privacy policy on a separate page. More and more surfers are looking for privacy policies every day. Provide a Sample Email or Two If the emails you send out are content filled and well written, by all means show a couple of them off. A lot of ezines are boring, poorly written, or worse, just blatant ads. If you show surfers that your emails are worthwhile, they'll be much more likely to sign up. Make Your Ezine Ad Standout Many marketers take the time to set up an email list, write the issues, and then bury or hide the sign up box. Feature your sign up box as prominently as possible, using bright colors (I'm partial to a yellow background). Include a photo in your ad when relevant. Diet ezine? Show a woman satisfied with her fit body. Parenting advice? Happy moms with their kids. Experiment with the size and location of your sign up box. Does it work best on the side, above the fold? Or in the middle of an article? Usually bigger is better when it comes to ads - but test unusual shapes (like a square or long rectangle) as well, Don't Ask Them to "Join" or "Subscribe" You can make your submit button say whatever you want, so why not re-enforce your marketing message with a strong call to action? "Get Your VIP Coupons" or "Download 7 Easy Ways To Look Younger" (c) 2003 shelikesmoney.com About The Author Cynthia King, runs shelikesmoney.com a free marketing resource site for female business owners and entrepreneurs. To find more free articles like these, visit: http://www.shelikesmoney.com/ Want to use this article? You're welcome to reprint this article on your web site, in your ezine, or in your ebook as long as it is in its entirety (including the copyright, author bio, and web site link).
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Email Design Trends for 2025 Designmodo 9 Email Marketing Best Practices in 2025 Metricool Email Marketing Friday Forum MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com How To Start a Newsletter To Earn Subscribers Taboola.com Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine The Realtor’s Guide to Email Marketing NeilPatel.com Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report Email Marketing Friday Forum MarketingProfs.com Why is DMARC Important? [2025 Updated] Security Boulevard 5 Best Email Marketing Companies in 2025 UI The Daily Iowan The future of email marketing lies in AI Fast Company 5 Tools for a Successful Email Newsletter Re-Engagement Campaign National Shooting Sports Foundation Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire |
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