Email Marketing Information |
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Can You Win The Battle By Using A Toothpick?
Every business needs a low cost way to reach targeted customers. Email marketing is by far one of the most effective and inexpensive methods of advertising available to you. The benefits: 1. Direct communication with prospects and existing customers 2. Plenty of room for your message. Your space isn't limited when you can send to your own list 3. Facilitates testing and tracking. You can experiment with new approaches to boosting conversion rates on a pre-targeted group. Not only is email marketing very low cost (it's virtually free once your sales meet your overhead expenses), it is also a super fast way to rake in profits and test new products. Imagine having your own database of prospects. The results of your marketing efforts are doubled when you've captured these prospects. The bulk of long-term business profits come from repeat sales and repeat customers. The only way to acquire a repeat customer is to stay in contact with him. Constant communication is your ticket to building trust and credibility. A new customer always feels hesitation when engaging in a relationship with an unknown business. Yet, if you communicate with that customer on a consistent basis, you soon overcome their reservations about doing business with you. You come to know each other and build a bond of familiarity. If you're ever in doubt about the value of list building, ask yourself this question: "What would I rather do? Spend all of my resources seeking out one-time customers over and over again, or build a relationship with a large pool of existing customers who trust me and are responsive to my offers?" Yes, if you use email correctly, it's a laser gun. If not, it's just a toothpick to be ignored. Resource Box:
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications 22 Email Marketing Platforms to Know Built In Email Marketing Friday Forum MarketingProfs.com IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Email Marketing Friday Forum MarketingProfs.com Why you shouldn’t underestimate email marketing: statistics The American Genius Confessions from email jail MarTech Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire The future of email marketing lies in AI Fast Company Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today The Ultimate List of Email Marketing Statistics Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Good Email Open Rates: Key Things to Know DesignRush Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub Five ways AI supports email marketing eMarketer Why Kamala Harris’s Marketing Emails Are Hitting the Mark Chief Marketer |
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