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Email Marketing Information |
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What A Newsletter Can Do For Your Business
Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different?and that can be discouraging. Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a schedule. Why bother? Because the rewards are there for those who enter the newsletter game. 1. Build loyalty: Send out a regular newsletter to your customers to build loyalty. Better informed customers are better customers. 2. Educate: A regular newsletter can educate distributors, sales reps, or even prospects. 3. Boost credibility: Publishing a newsletter is a way to send out great information with your name on it. 4. Stay in touch: Advertising not in your budget? Exhausted your public relations options? A newsletter can keep your name in front of a small, well-defined audience. 5. Repeat your message: Repetition is an important facet of a successful communications program. A newsletter is another way to deliver your message. 6. Control. Control. Control: Audience. Message. Timing. You control it all with a newsletter. 7. Cost efficiency: Send out an electronic newsletter, and you can save on time, printing and postage. Plus you can use it as content on your web site. About The Author Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful business-to-business marketing and communications programs. Sign up for Claire's monthly newsletter, Communique, at www.clairvoyantcommunications.com. Claire can be reached at 763-479-3499 or e-mail to claire@claircomm.com
MORE RESOURCES: Best Email Campaign Service (2025): Klaviyo Awarded Top Email Marketing Service by Consumer365 The Manila Times Top 14 AI Email Marketing Platforms to Grow Your Business Influencer Marketing Hub Email Analytics You Want to Track Business.com Future-Proof Your Email Campaigns With These Best Marketing Tools For SMEs This 2025 International Business Times UK Email marketing market size 2027 Statista Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 The Manila Times What You Need to Know about GDPR and Email Marketing Business.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com 22 Email Marketing Platforms to Know Built In Best email marketing service of 2024 TechRadar Email Marketing Friday Forum MarketingProfs.com 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Marketing Friday Forum MarketingProfs.com Matt Plapp: How to Use Email Marketing to Keep Customers’ Attention and Drive Sales PMQ Pizza Magazine Email Marketing and ABM: How to Use the Two Together DemandScience Email Design Trends for 2025 Designmodo (PDF) "Designing Email Marketing Campaigns - A Data Mining Approach Based On Consumer Preferences " ResearchGate Email Marketing Friday Forum MarketingProfs.com The Best Email Marketing Software for 2024 Yahoo! Voices The future of email marketing lies in AI Fast Company A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire Why Kamala Harris’s Marketing Emails Are Hitting the Mark Chief Marketer Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read Entrepreneur Mastering email campaign execution Search Engine Land Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities PR Newswire The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com Email Marketing Tactics That Work Social Media Examiner Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Enhance Your Brand with ASI Marketing & Creative Services Advertising Specialty Institute The Best Email Marketing Software (2025) 9Meters.com |
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