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Email Marketing Information |
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How to Do an E-mail Interview in 9 Easy Steps
Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers. But don't assume doing an interview requires an in-person meeting or even a phone date. While those are great, you can also just do an e-mail interview. Once you learn how to do these and realize how easy they are, you'll do them all the time. Here's what to do: Dear Fran: My name's Steven Tyler, and I publish the biweekly e-zine "Senior Biz Success." We feature articles and information on small business success for older folks. In November we're going to be publishing an issue on success tactics that are particular to seniors, and I'd love to do a short interview with you. The article would feature your contact information to be seen by our 5,500+ subscribers. I have five targeted questions that I can send you via e-mail. I'd need your answers back within one week. Then I'd send the edit back to you for a final approval, which I would need within three days. Are you game? I'd be honored to interview you, and I'm sure my readers would love to know about your Web site and services. I hope to hear back from you soon. : ) (NOTE: You can also use the above example as a template for a script if you use the phone instead.) Example: Fran Farndale is author of Super Business Tactics for Folks Over 50. Learn more about her book and consulting services at www.superbiztacticsover50.com or write her at fran@superbiztacticsover50.com. Not only do interviews give you valuable content to pass on to your readers, but they can also lead to valuable relationships for YOU. Now your interviewee knows who YOU are, and that can possibly lead to referrals or joint ventures in the future. So stop right now and write down three experts in your industry whose brains you'd love to pick, and get rolling! (c) 2003 Alexandria K. Brown ABOUT THE AUTHOR Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications 22 Email Marketing Platforms to Know Built In Email Marketing Friday Forum MarketingProfs.com IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Confessions from email jail MarTech Email Marketing Friday Forum MarketingProfs.com Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Why you shouldn’t underestimate email marketing: statistics The American Genius Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report The future of email marketing lies in AI Fast Company Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com Generational Divide: Should Brands Avoid Slang in Email Marketing? MarketingProfs.com Best email marketing software in 2024 USA TODAY Email Whitelisting Best Practices for Email Marketing in 2024 Influencer Marketing Hub 9 GDPR and Email Marketing Myths That Are Holding You Back Influencer Marketing Hub Five ways AI supports email marketing eMarketer |
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