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Email Marketing Information |
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How to Structure an Email Follow Up Series
Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse. (Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.) Message 1 - Big Benefits: Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company's first message might read: "A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%..." "No More Brown: Watch your lawn become 3-5 shades greener with regular treatments" Message 2 - Establish a Need: Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance: "Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They've created lush, beautiful lawns" Message 3 - Tool Talk: In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read: "This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment!" Message 4 - The Wildcard:
Customize message four for your unique product. Try one of these ideas: Message 5 - Questions? Comments?: Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close. Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone. Take the rest of the fifth message to answer some of the questions your prospects ask most often. For instance: "Are you excited about the lush lawn you'll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past" Message 6 - Testimonials: With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose: "I'm thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years." Instead of: "Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days - and that lot is PAVED!" (The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.) Message 7 - Last Chance: Your final message serves as one last reminder of your product. Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product's final message might read: "Over the past several weeks, you've heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, 'My lawn has never looked better...'" Follow Up With Finesse Automation means that good follow up doesn't have to be time consuming. Now, creating a message series is just as easy! Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm
MORE RESOURCES: Best email marketing service of 2024 TechRadar The Email Power Elite: The 3 Levels Of Marketing Sophistication 11/13/2024 MediaPost Communications Email Marketing Friday Forum MarketingProfs.com 22 Email Marketing Platforms to Know Built In IDC MarketScape: Worldwide Email Marketing Solutions for B2C Small Businesses 2024 Vendor Assessment IDC Top Email Marketing Tools for Shopify Owners in the UK The London Economic 9 Top Email Marketing Trends (2024 & 2025) Exploding Topics The Best Email Marketing Software for 2024 Yahoo! Voices The best email marketing software in 2024 — and how much each will cost the average small business CNN Underscored Best Marketing CRM (2024) Forbes Confessions from email jail MarTech Email Marketing Friday Forum MarketingProfs.com Ready. Set. Scale. AI and Automation Tactics to Drive Email Marketing Results CO— by the U.S. Chamber of Commerce Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur Unlock the power of email marketing: Building a valuable list for your small business in 2024 Maddyness New Report from Intuit Mailchimp Shows Most Marketers are Using AI, Highlights Differentiators For Top Performers Business Wire Best Email Marketing Platforms in the UK of 2024 U.S. News & World Report The future of email marketing lies in AI Fast Company Optimove Recognized as a Contender Email Marketing Service Provider by Independent Research Firm GlobeNewswire Email Marketing Tactics That Work Social Media Examiner Top 41 B2B Email Marketing Statistics You Need to Know in 2024 Influencer Marketing Hub Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business - Entrepreneur The Brand-Demand Connection: Your Secret 1:1 Email Marketing Weapon Demand Gen Report On-demand Webinar: Email Marketing Tactics for a Successful Holiday Season Hotel News Resource How To Succeed With MJBizCon Pre-Show Email Marketing Marijuana Business Daily The Biggest Email Marketing Opportunities for B2B Brands MarketingProfs.com The 8 Most Notable Email Marketing Trends Influencer Marketing Hub The Ultimate List of Email Marketing Statistics Influencer Marketing Hub 6 tips for building and elevating your email marketing strategy in 2025 Estate Agent Today Good Email Open Rates: Key Things to Know DesignRush 9 Email Marketing Predictions for 2024 to Boost Engagement and Revenue Influencer Marketing Hub Pioneering email marketing in Romania – a conversation with White Image co-founder Andrei Georgescu Romania-Insider.com |
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