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Email Marketing Information |
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Why Your Email Distribution List is Your Best Source of New Sales
Don't overlook your current customers. After all, they're the ones who give you referrals and potentially come back for future sales. Marty Nemzow, best-selling author and marketing expert, says that not only does gaining a new customer cost much more than retaining an existing customer, but also that every lost customer costs money to replace. According to USA Today, it costs 40 times as much to acquire a customer and is does to keep a current one. The U.S. Chamber of Commerce says that for the typical transaction-based business, each new customer costs roughly $800. The Insurance Pro Shop, which offers marketing tips for insurance professionals, suggests implementing annual reviews, client appreciation nights, and client workshops, which they say are some of the most profitable of all prospecting activities. They say meeting with your existing clients regularly cements relationships, retains business, creates repeat sales and generates high quality referred leads. Take a look at your email distribution list. Since these people already know you and/or your company, there's a good chance they probably like/use your product or service. What you have in front of you is a potential goldmine of referrals, re-sales, up sales and cross sales. Jim Peterson, President of The Concrete Network (a website that specializes in residential concrete information and marketing for contractors), suggests these tips for selling to your current customers: - Continuously let your customers know of the services you offer. Sometimes even a regular customer won't know you are also capable of doing something else for them. - Drop all your customer email addresses into a "group" list. Once every month or two send them an email with something interesting and include a note about the services you offer. - If you don't already do so, offer complementary products and/or services that are natural companion purchases for your customer. By offering one stop shopping for your customer, you will be providing a valuable service. Lastly, always remember that out of sight is out of mind. So make sure you are constantly putting your services in front of existing clients through your email distribution list, and you'll continue to sell. Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At http://www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
MORE RESOURCES: Mastering B2B Email Marketing in 2025: Unlocking the Keys for Sustainable Growth and Engagement Block Telegraph Content and Messaging Strategies for Long-Lifespan Products MarketingProfs.com Email Marketing Personalization: How to Make Every Email Count North Forty News What Is CTR in Email Marketing? Business.com Bento Elevates Ecommerce Email Marketing Practical Ecommerce Email marketing market size 2027 Statista Email Marketing Developments in 2024 and Their Ripple Effects in 2025 MarketingProfs.com 22 Email Marketing Platforms to Know Built In Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note eMarketer A Quarter of Global Consumers Unsubscribe from Emails Weekly – How SMBs Can Boost Email Marketing Strategies Business Wire Don't Sleep on Email Marketing — Here's Why It's Still Your Business's Most Powerful Tool Entrepreneur How to Reduce Your Email Bounce Rate Business.com Email Design Trends for 2025 Designmodo Email Marketing Friday Forum MarketingProfs.com 9 Email Marketing Best Practices in 2025 Metricool Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365 GlobeNewswire Predictive Analytics Methods to Improve Email Marketing Spiceworks News and Insights Email Marketing Friday Forum MarketingProfs.com Five Ways to Unleash the Power of AI in B2B Email Marketing MarketingProfs.com Email Promotions Tab Hysteria Is Back! (Thanks, Apple) MarketingProfs.com Top 10 Best Email Marketing Services Software Platforms for 2020 Spiceworks News and Insights Shoppers Who Buy Via Email Spend 138% More Than Those Who Don't. Here Are 9 Email Hacks to Capture Their Sales Entrepreneur Personalization and Optimization Will Be the Focus for Email Marketers in 2017 Spiceworks News and Insights Email Marketing and ABM: How to Use the Two Together DemandScience Top 41 B2B Email Marketing Statistics You Need to Know in 2025 Influencer Marketing Hub The Realtor’s Guide to Email Marketing NeilPatel.com Top 5 Email Marketing Tips for Driving Revenue in 2025 The Source Magazine Email Marketing Friday Forum MarketingProfs.com Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing Demand Gen Report The future of email marketing lies in AI Fast Company Google Announces Gmail Dynamic Email: Impact on Email Marketing Spiceworks News and Insights 5 Best Email Marketing Companies in 2025 UI The Daily Iowan Why is DMARC Important? [2025 Updated] Security Boulevard Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q3 2024 Business Wire The scandal that is B2B email marketing spam B2B Marketing Online |
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